1. Business
Model
Generation

2. Hi, Munich.

3. Hard Work beforehand

4. Prologue

5. No strategy survives the first
contact with the enemy..

6. No business model survives the
first contact with the customer..

7. Biz Model
IOI

8. Business Model Canvas
Essentials

9. Genesis
Created by Alex Osterwalder,
Yves Pigneur and many more..

10. Concept
Analogous to the human brain
left - logic
right - emotion

11. A business model..
..describes the rationale of how
an organization creates, delivers,
and captures value.

12. Business Model Canvas
Nine Building Blocks

13. Customer Segment

14. Customer Segment
For whom are we creating
value..

15. Value Proposition

16. Value Proposition
What value do we deliver to
the customer..

17. Channels

18. Channels
Through which Channels do our
Customer Segments want to be
reached..

19. Customer Relationship

20. Customer Relationship
What type of relationship does
each of our Customer Segments
expect us to establish..

21. Revenue Streams

22. Revenue Streams
For what value are our customers
really willing to pay..

23. Key Resources

24. Key Resources
What Key Resources do our Value
Propositions require..

25. Key Activities

26. Key Activities
What Key Activities do our Value
Propositions require..

27. Key Partnerships

28. Key Partnerships
Who are our Key Partners..

29. Cost Structure

30. Cost Structure
What are the most important
costs inherent in our business
model..

31. Overview
Got it..

32. -Quiz-
-TIME-

33. which Co. ..

34. Apple iTunes

35. Some Examples
The Good, the Bad, and the Ugly

36. The Bad and Ugly

37. The Good

38. Epilogue

39. Thoughts on the BMC
how to use it

40. be visual

41. be creative

42. x x x
x x x
x x x
IDEA IDEA IDEA IDEA IDEA IDEA
x x x x
x x x
xx Ix
IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA
iterate
IDEA IDEA IDEA IDEA IDEA IDEA
x
IDEA IDEA IDEA IDEA IDEA IDEA
x x
x x
xx
xx
x x
IDEA IDEA IDEA IDEA IDEA IDEA
x

43. get
structure

44. Thank you.
Now enjoy yourself and start
to work..

45. Credits

46. Show some love
prezo by:
arturlapinsch
STARTeurope
BMC methodology:
www.businessmodelgeneration.com

47. Image Credits
war explosion: http://bit.ly/tZ2mYc
Apple Newton: http://bit.ly/saaTcx
Starbucks logo: http://bit.ly/bbIcUH
Gilette logo: http://bit.ly/tng7NV
Color logo: http://bit.ly/t1nzhO
New Coke can: http://bit.ly/8Z1GCg
Stick Figure: http://bit.ly/sg1KYk
Creative Canvas: http://bit.ly/sqs0PA
Structured Canvas: http://bit.ly/vJCcHx