3. What is Social media?
Social media is defined as "interactive web platforms via which individuals
and communities share, co-create, discuss, and modify user-generated
content.
Social media is "a group of Internet-based applications that build on the
ideological multi faceted and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful sources for
news updates through platforms like Twitter and Facebook.
Source: wikipedia.org
4. What is Advocacy?
Advocacy is the act of pleading or arguing in favour of
something, such as a cause, idea, or policy; active support.
Advocacy is an act of persuasion
5.
6. WEB 2.0
Functionality: The Web aids in the
transfer of information and services from
websites.
Simple: It facilitates the access and
usage of web services using user-
friendly interfaces.
Social: People create the Web,
“populate the Web”, by socializing and
gradually moving members from the
physical world to the online world.
Participatory: Web 2.0 has adopted a
structure of participation that encourages
users to enhance the application while
they use it, instead of keeping it rigid and
controlled.
In our hands: Its increased
organization and characterization of
information emphasizes its user-friendly
interaction through deep linking.
Source: http://bit.ly/anOtig
7. BLOG
Make it Pertinent: No matter how well
written, or how informative the blog
post, without that it is wasted breath.
Include Useful Information: Your blog
should aim to help and educate its
audience, offering something they can
take away.
Make it Engaging: A blog post must be
well written. And it’s not enough to have
perfect grammar and spelling; it needs to
be personal, interesting, and interactive.
Spark Discussion: It is extremely
important to generate as much
conversation and discussion as possible in
your blog.
Appropriate Length: should be as long
as it takes for you to succinctly and clearly
state your idea.
Source: Cory Collins
8. Mobile Ads and Apps
It can be use to replace traditional
advert
It is as powerful as the word of mouth
It makes segmentation of
audiences/targets easy
New apps makes information sharing
easy and fast while on the move
It connects you directly to your
audiences/targets
9. FACEBOOK
Facebook now enjoys 1
billion membership base
Group discussions, project
page
Pictures and video updates
Hang out platform for
video call
10. TWITTER
A microblog service
Short, sharp, swift way to
communicate information
Great feedback system
and way to share idea
Hashtags help with
search and global
Visibility
