14.04. Dublin Startup Marketing Club - Social Media Advertising

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Lari Numminen

Presentation from the SMC meetup covering Social Media Ads, including Facebook and Twitter ads best practices.

Marketing Tecnología Empresariales

Dublin Startup Marketing Club
@StartDubUp

Dublin Startup Marketing Club @StartDubUp
Let’s share ideas
Search Marketing
Social Media Ads
Content Marketing
Email Marketing
Growth Hacking

FACEBOOK ADS FAILED TO
PRODUCE + ROI FOR 9/10 OF
MY CAMPAIGNS.

WTF?
Likes.
Lame.
Pseudo-Science of Facebook Attention.

WTF?
Likes.
Pay me, b***h.
Lame.
Pseudo-Science of Facebook Ads.

High CTR&CPM.
You get what you
want and FB gets
money.
Medium CTR&CPM.
FB gets some
money. You asked to
pay more.
Your ads are dead.
FB doesn’t care.
Pseudo-Science of Facebook Ads.

HIGH CPM =
Retargeting, Custom
Lists etc.
What’s in it for Facebook?
Low CPM = cheap
international /
mobile.

WTF?
Likes.
Pay me, b***h.
Lame.
Lame. Still Lame.

Video Link: https://www.youtube.com/watch?v=oVfHeWTKjag

WTF?
Likes.
Pseudo-Science of Facebook Attention.
Likes. Likes. Likes.

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Ad Scheduling for B2B or B2C?

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Scheduling for B2B?
WHY DON’T YOU EVER
LEAVE ME ALONE!

Facebook Hack:
Target Facebook.
Literally.

Dublin Startup Marketing Club @StartDubUp
Target Facebook. Literally.

Twitter Hack.
Target Twitter.
Literally.

Dublin Startup Marketing Club @StartDubUp
Target Twitter. Literally.

Twitter Hack:
Follow Bank of
Ireland /
@BOIBusiness

Dublin Startup Marketing Club @StartDubUp
Favourite Tools
BufferApp - for scheduling posts / tweets.
Followerwonk - for snooping on Twitter users.
SocialBakers - for social media trends.
Topsy - Twitter search engine.
Google URL Builder - for tracking ROI.
JustUnfollow - for removing fake followers.

Dublin Startup Marketing Club @StartDubUp
Events
24.04. Growth Hackers Dublin
12.05. “Outsourcing Online” - DSMC

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14.04. Dublin Startup Marketing Club - Social Media Advertising

1. Dublin Startup Marketing Club @StartDubUp

2. Dublin Startup Marketing Club @StartDubUp Let’s share ideas Search Marketing Social Media Ads Content Marketing Email Marketing Growth Hacking

3. FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF MY CAMPAIGNS.

4. WTF? Likes. Lame. Pseudo-Science of Facebook Attention.

5. WTF? Likes. Pay me, b***h. Lame. Pseudo-Science of Facebook Ads.

6. High CTR&CPM. You get what you want and FB gets money. Medium CTR&CPM. FB gets some money. You asked to pay more. Your ads are dead. FB doesn’t care. Pseudo-Science of Facebook Ads.

7. HIGH CPM = Retargeting, Custom Lists etc. What’s in it for Facebook? Low CPM = cheap international / mobile.

8. Facebook Non-Hack: Don’t buy fake likes

10. WTF? Likes. Pay me, b***h. Lame. Lame. Still Lame.

11. Facebook Non-Hack: Don’t buy real likes

12. Video Link: https://www.youtube.com/watch?v=oVfHeWTKjag

13. Facebook Hack: Refresh Creative

14. WTF? Likes. Pseudo-Science of Facebook Attention. Likes. Likes. Likes.

15. Facebook Hack: Get the Timing Right

16. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Ad Scheduling for B2B or B2C?

17. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Scheduling for B2B? WHY DON’T YOU EVER LEAVE ME ALONE!

18. Facebook Hack: Target Facebook. Literally.

19. Dublin Startup Marketing Club @StartDubUp Target Facebook. Literally.

20. Dublin Startup Marketing Club @StartDubUp

21. Twitter Hack. Target Twitter. Literally.

22. Dublin Startup Marketing Club @StartDubUp Target Twitter. Literally.

23. Twitter Hack: Follow Bank of Ireland / @BOIBusiness

24. Dublin Startup Marketing Club @StartDubUp

25. Dublin Startup Marketing Club @StartDubUp Favourite Tools BufferApp - for scheduling posts / tweets. Followerwonk - for snooping on Twitter users. SocialBakers - for social media trends. Topsy - Twitter search engine. Google URL Builder - for tracking ROI. JustUnfollow - for removing fake followers.

26. Dublin Startup Marketing Club @StartDubUp Events 24.04. Growth Hackers Dublin 12.05. “Outsourcing Online” - DSMC

27. Now to Arthurs’ @StartDubUp

14.04. Dublin Startup Marketing Club - Social Media Advertising

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