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All you need to know about social media for your business

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OWU Socmed Pres 11 3 09
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All you need to know about social media for your business

  1. 1. All You Need to Know About Social Media
  2. 2. Who is Lara Solomon? <ul><li>Owner of the Mocks brand </li></ul><ul><ul><li> </li></ul></ul><ul><li>Author of Brand New Day – The Highs & Lows of Starting a Small Business </li></ul><ul><ul><li> </li></ul></ul><ul><li>Chief Rabbit at Social Rabbit </li></ul><ul><ul><li> </li></ul></ul><ul><li>Big Foot at Steps Online Facebook Training </li></ul><ul><li> </li></ul><ul><li>Winner of Telstra NSW Micro Business Award 2008 </li></ul><ul><li>Finalist in Telstra Young Businesswoman Award in 2005 and 2008 </li></ul><ul><li>Blogger for </li></ul>These are Mocks – sock covers for mobile phones
  3. 3. <ul><li>What social media is </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogging </li></ul><ul><li>Flickr </li></ul><ul><li>FourSquare </li></ul>
  4. 4. Let’s Watch a Video
  5. 5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: What is Social Media? OR…. a way to have a conversation with your audience
  6. 6. What is Social Media?
  7. 7. Source date: 16/2/10 Demographics of users on social networking sites
  8. 8. Is social networking worth it?
  9. 9. People use the internet to make purchase decisions and recommendations to others Are you convinced yet?
  10. 10. Before You Start Work out What You Want <ul><li>Work out… </li></ul><ul><li>- Why you want to use social media? </li></ul><ul><li>Do your audience use it? </li></ul><ul><li>What do you want to achieve from using it? </li></ul>
  11. 11. Do You Google Yourself & Your Business? 80% of people google a business before working with them
  12. 13. 44 video results 218,000 total results
  13. 14. Which Social Media To Use?
  14. 16. ®
  15. 17. The Different Facebook Accounts Page Groups Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” the page As many people as want to can join the group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by anyone in the group can notify all members, depends on the member settings Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval to join Have to approve each friend Updates can be sent to all members at one time No updates or messages can be sent to the group, but there is a group chat facility Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public, private or secret Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individuals Posts come from profile owner No one knows who the admins are (unless they say) All group members are listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights
  16. 18. Types of Facebook Accounts - Profile
  17. 19. Types of Facebook Accounts - Group
  18. 20. Types of Facebook Accounts - Page
  19. 21. Pages express individuality
  20. 22. Why have a page? <ul><li>To promote your product /service/business </li></ul><ul><li>To increase brand awareness </li></ul><ul><li>To reach people globally </li></ul><ul><li>To increase the number of people you reach </li></ul><ul><li>To tell customers about new products/services </li></ul><ul><li>To get feedback on products/services </li></ul><ul><li>To create a community for your business/brand </li></ul><ul><li>To engage your customers </li></ul><ul><li>To increase purchase intent >>> increased sales </li></ul><ul><li>To build a relationship with your audience </li></ul><ul><li>To make your customers feel loved! </li></ul>
  21. 23. Page appears in online search
  22. 24. Page updates appear in news feeds of fans
  23. 25. Position yourself as an expert
  24. 26. Promote Events
  25. 27. Grow A Community Consumers answering each others questions
  26. 28. Engage with Your Audience
  27. 29. Consumers saying that they haven’t received their Mocks Listen to Your Audience Love negative comments!
  28. 30. Repurpose Content
  29. 31. Research
  30. 32. Facebook Ad’s <ul><li>Appear on the right of each page that you are NOT an admin for </li></ul><ul><li>Can link to: </li></ul><ul><li>Facebook page </li></ul><ul><li>Facebook event </li></ul><ul><li>Website </li></ul>
  31. 33. Stats on Page Likers
  32. 34. React in real time Started on Feb 3, Fans on Feb 10 th = 2322
  33. 35. Facebook Places
  34. 36. ®
  35. 37. Twitter is Growing
  36. 38. Twitter Usage March 2010 statistics
  37. 39. Twitter Usage March 2010 statistics
  38. 40. Twitter is Growing <ul><ul><li>Average age on Twitter is 39 Years Old </li></ul></ul><ul><ul><li>2.5 Million Australians are on Twitter </li></ul></ul>
  39. 41. Customise your page
  40. 42. Customise your page
  41. 43. Your profile appears in online searches
  42. 44. Search for diet
  43. 45. Search for #diet
  44. 46. Drive people to your website Hashtags Direct to your website Promote blogs
  45. 47. Communicate Offers
  46. 48. Respond to customers
  47. 49. Starting on Twitter <ul><li>Jump in! </li></ul><ul><li>Choose to use it for personal or business - choose your name accordingly </li></ul><ul><li>Personalise your profile with a photo </li></ul><ul><li>Follow people </li></ul><ul><li>Follow the top Twitter users for ideas </li></ul><ul><li>Search and see who is talking about your keywords </li></ul><ul><li>Engage/talk to people </li></ul><ul><li>Follow people who follow you (when you start) </li></ul><ul><li>Communicate with customers </li></ul><ul><li>Use favourites to save your favourite messages </li></ul><ul><li>Publish helpful content </li></ul><ul><li>Use Twitter for events – hashtags for others to follow </li></ul>
  48. 50. Starting on Twitter <ul><li>Create quality content that will generate interest when someone reads it </li></ul><ul><li>Have a link to allow people to find out more if they like your tweet </li></ul><ul><li>Tweet regularly.  Twitter is all about “recentcy” and your efforts to keep your content fresh are handsomely rewarded by Google and others </li></ul><ul><li>Get going!  You really could be generating leads using Twitter </li></ul><ul><li>Remember to use keywords important to your business in your tweets </li></ul>
  49. 51. Twitter Don’ts <ul><li>Be Overly Self-Promotional </li></ul><ul><li>Only Include Links to Your Own Blog </li></ul><ul><li>Follow Anyone and Everyone </li></ul><ul><li>Don’t Establish a Personality </li></ul><ul><li>Don’t Interact With Other Twitter Users </li></ul><ul><li>Don’t Share Your Twitter Profile on Your Website </li></ul><ul><li>Don’t Monitor Your Own Brand Chatter </li></ul><ul><li>Don’t Customize Your Twitter Profile </li></ul><ul><li>Only Tweet Once Per Week </li></ul>
  50. 52. Measuring Twitter <ul><li>The number of followers you have is a measure of your raw distribution power! </li></ul><ul><li>Use Twitter Grader ( </li></ul><ul><li>Look at how many @replies you get on tweets </li></ul><ul><li>Number of new leads and visitors </li></ul>
  51. 53. App’s for Twitter TweetDeck Can also be used to update your Facebook page & LinkedIn Plus you can now schedule message on it You can also use Hootsuite and 100s more!
  52. 55. Search for Mudgee Tourism
  53. 56. Create Your Own YouTube Channel
  54. 57. Why YouTube?
  55. 58. Why YouTube?
  56. 60. What is LinkedIn? <ul><li>Professional social network with 120 million members </li></ul><ul><li>2m in Australia </li></ul><ul><li>Average age of 37 years old </li></ul><ul><li>Average income of $108,000 </li></ul><ul><li>An online network to build your reputation </li></ul><ul><li>A place to find a job </li></ul><ul><li>A place to find staff </li></ul><ul><li>A place to do research </li></ul><ul><li>A place to find answers </li></ul><ul><li>A place to promote events </li></ul>
  57. 61. Profile
  58. 62. Company Profile
  59. 63. Search Engine Results
  60. 64. Link to your blog
  61. 65. Communicate
  62. 66. Promote yourself as an expert
  63. 67. Research Resource
  64. 69. Recruitment
  65. 70. Get recommendations
  66. 71. Networking Groups
  67. 72. Networking Groups
  68. 73. Networking
  69. 74. Promote Events
  70. 75. Blogging
  71. 76. What is a Blog? A  blog  (a  blend  of the term  web log )  is a type of  website  or part of a  website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.  Blog  can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal  online diaries . A typical blog combines text, images, and links to other blogs,  Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ).  Microblogging  is another type of blogging, featuring very short posts. Source:
  72. 77. Is Anyone Using Blogs?
  73. 78. Source: State of the Bloggersphere 2010 What do People Say About Blogs?
  74. 79. Source: State of the Bloggersphere 2010 What is your likelihood to recommend a brand, product, or service from these information sources?
  75. 80. Or Photobucket, or Picasso etc….
  76. 81. Photo Blog
  77. 82. Photo Sharing
  78. 84. How FourSquare Works… <ul><li>You create a deal </li></ul><ul><li>When people check into your place they can claim the deal </li></ul><ul><li>Why Use it? </li></ul><ul><li>People have to go to your venue to claim it </li></ul><ul><li>People can recommend your venue to others’ </li></ul><ul><li>FourSquare can be linked up to Facebook and Twitter for users </li></ul><ul><li>You can share tips as people check in </li></ul>
  79. 85. Create a Page for Your Business
  80. 86. How to Determine the Best Solution for You <ul><li>Which one do you enjoy using? </li></ul><ul><li>How much time do you have? </li></ul><ul><li>Who will implement it? </li></ul><ul><li>Can you be consistent? </li></ul><ul><li>Does it fit into your marketing strategy? </li></ul><ul><li>What content do you already have? </li></ul>
  82. 88. Questions