The document discusses using Facebook for business purposes in the fitness industry. It outlines the different types of Facebook accounts (Page, Group, Profile), why having a Facebook page is beneficial for businesses, how to post and interact on a Facebook page, and examples of successful Facebook marketing campaigns. It also promotes Social Rabbit's Facebook marketing services and resources that can help fitness businesses grow their Facebook presence.

1. 4 THE FITNESS INDUSTRY

4. Different types of Facebook Accounts Page Group Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” your page As many people as want to can join your group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by the group admin only appear in members newsfeeds, but NOT in friends of members feeds unless they are members Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval Have to approve each friend Update messages can be sent to all members Limited to sending messages to 5000 members Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public or private Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individual admins Posts come from profile owner No one knows who the admins are (unless they say) Admins are all listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights

5. Types of Facebook Accounts - Profile

6. Types of Facebook Accounts - Group

7. Types of Facebook Accounts - Page

9. Fan Pages express individuality

10. Page appears in online search

11. Blogs feed onto the Page

12. Page updates appear in news feeds of fans

13. Position yourself as an expert

14. Promote Events

15. Grow A Community Consumers answering each others questions

16. Engage with Your Audience Mocks video comp

17. Consumers saying that they haven’t received their Mocks Listen to Your Audience Love negative comments!

18. Facebook Ad’s Fans grew from 4,333 to 336,000 due to this ad

19. Stats on Fans

23. Great Facebook Marketing Landing Tab that gives people a reason to LIKE the page

24. Great Facebook Marketing Getting people to share on the Facebook page

25. Great Facebook Marketing Sign up on the Facebook page

26. Great Facebook Marketing Add coupons

27. Great Facebook Marketing Before & After Pictures

28. How Social Rabbit can help you Facebook Ebook for the Fitness Industry $47 Over 100 pages of tips, ideas, and practical how to’s for your page Facebook Page Review $99 Let Lara tell you how you can improve your page Facebook Pages Webinar/Physical workshop $397 ONLY $297 B4 29/9 Learn everything you need to know about setting up, managing and growing your page

29. www.SocialRabbit.net http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit