The document discusses Cisco's social media strategy and journey. It outlines Cisco's shift from traditional one-way communication to more collaborative two-way engagement. It also describes Cisco's goals of building communities rather than just websites, joining conversations beyond its domain, and establishing relationships rather than just sponsoring events.
10. • Develop integrated web & social video strategy
• Align videos throughout the customer journey
• Focus on storytelling
• Establish video as key lead and traffic driver
Caroline Rossi (works for Laura Fay)DeannaGovoniHilal / MitchCrystal Flores
There are many different uses for social video in the enterpriseIn-person virtual meetings are now possible with TelePresence. (Cisco also uses video extensively in internal communications – Show and Share is our Corporate You Tube. It’s integrated with Cisco Quad, a enterprise social networking platform – similar to Facebook)Video allows us to extend live events to a global virtual audience (Cisco now hold hybrid live/virtual events. Cisco Live Europe had 5,800 attendees, over 25,000 video streams downloaded from virtual platform.)Video, done properly, is the most effective way of telling a storyThe large proportion of personal videos on YouTube show how video is used for sharing experiences – we have an example of how this also worked for business. But all video has a unique power to build relationships, to bring people together, ideas together. Let’s look at the different ways you can leverage the power of video, to transform your communications
Caroline Rossi (works for Laura Fay)DeannaGovoniHilal / MitchCrystal Flores