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Magyar Posta focusing on Regional B2C Parcel Distribution, Arad, Romania, 2009
1. Magyar Posta focusing on regional B2C
parcel distribution
Transport-Ar 2009 Arad, 11-14 June 2009
Levente László, int’l sales executive
2. 1 CEE and Hungary
2 Briefly about Magyar Posta
3 Briefly about International Business Unit
4 Briefly about CEE Competence Center
5 What makes us different ?
4. Hungary and CEE market size (inhabitants)
COUNTRY POPULATION
An average of 60-75% of the
population is living in urban Bulgaria 7’700’000
areas. Czech Republic 10’200’000
Hungary 10’000’000
Poland 38’200’000
Romania 21’700’000
Slovakia 5’400’000
Slovenia 1’990’000
TOTAL 95’190’000
source: Study from PriceWaterHouseCooper, 2008
5. Briefly about Magyar Posta
Hungary Postal network
93.000 km2 Headcount: 35,000 employees
10 million Network: 2,744 fixed + 356
inhab. „mobile” post offices
3 500 (serving 1000 settlements)
localities
The Company Core business
Corporatized in Mail : 1,6 billion pieces / year
1993 Parcel : 5,2 million pieces / year
100% state-owned Financial trans.: 335 million / year
Designated USP Revenue: 765 million EUR (2008)
Ildikó Szűts,
Business Units
CEO
Domestic Domestic
Corporate Private International Logistic
Customers Customers Customers Systems
6. International recognition – World Mail Award 2009
Magyar Posta for its transformation from a bureaucratic
postal organization to a customer orientated service provider.
7. Briefly about International Business Unit
International Business Unit is responsible for all international
mail (letters, parcel and express) activities of Magyar Posta
History Established as business unit in 2004 to support
the international activity of Magyar Posta.
To be recognized as Competence Center
Vision for CEE – for international postal
services in the CEE and SEE countries.
(1) international activity based on partnership
and bilateral agreements Botond Szebeny,
Exec. Director
Priorities (2) Leverage among the different sales channels
and solutions
(3) One Point of Entry to CEE-region for
international postal services
8. International recognition – IPC Certificate of Excellence
Quality is always rewarded !
Magyar Posta International
Business Unit fully meets the most
rigorous quality standards in
handling international mail.
Only 12 other operators in the
world have had the privilege to be
awarded.
It is also the proof that our
efficiency can meet your company’s
requirements.
9. Activity of the International Business Unit (overview)
Be the CEE Competence
Center for our customers
Earning the right to play
Traditional on international market 2009 - 2012
international
mail business 2005 - 2008
- 2004
• strategic partnerships
• improving distribution
quality • implementing different
sales & distribution
• outbound and • joining REIMS-East channels
inbound activity
• joining IPC-IDM •implementing a suitable
• UPU products • joining IPC-EPG product portfolio
• improvement of the •implementing a low cost
product portfolio CEE logistic network
• joining Pay-for- • focusing on the
Performance EMS customers’ needs
• bilateral agreements &
partnerships
10. Sub-Regional clusters expected in mail consolidation
Mail expected to consolidate in
Europe based on regional
distribution consisting in
downstream solutions designed
to suit perfectly to the specific
needs of the companies
with regional activities.
Source: IPC Senior Executive Forum, Brussels, 9 and 10 October 2008
11. Top 3 relations CEE countries – international letter mail (outbound)
CZ DE; 29 AT; 8 SK; 23
SI DE; 20 AT; 23 IT; 13
SK DE; 8 Europa; 9 CZ; 47
RO DE; 20 IT; 14 HU; 9
HR DE; 22 Italy 6 SI; 12
BG DE; 18 Europa; 19 IT; 6
PL DE; 33 Europe 10 UK ; 5
HU DE; 29 AT; 12 Europa; 10
0% 20% 40% 60% 80%
• Germany is the most important partner for the CEE countries
• RO - Hungary is the 3rd important relations for international letter mail
12. Top 3 relations CEE countries – international parcel (outbound)
CZ DE; 25 AT; 5 SK; 25
SI DE; 29 AT; 15 IT; 8
SK DE; 11 Europa; 12 CZ; 44
RO DE; 17 IT; 15 UK; 9
HR DE; 29 IT; 13 SI; 10
BG DE; 16 Europe, 19 IT; 6
PL DE; 30 Europe, 9 UK; 6
HU DE; 29 AT; 8 Europa; 9
0% 20% 40% 60% 80%
• Germany is the most important partner for the CEE countries
13. CEE Competence Center CEE Distribution Channels
(1) Terminal Dues – Utilizing (2) Direct Entry Mail –
UPU, Bilateral and Multilateral Utilizing the domestic products
(REIMS East) agreements for and specific country conditions of
the final delivery of international the receiving PPO for the final
mail. delivery of mail.
(3) Alternative Delivery
Solutions (ADS) – Utilizing
ADS including PPOs and
delivery networks.
.
14. Magyar Posta International – More than just delivery !
CEE COMPETENCE CENTER
INTERNATIONAL SOLUTIONS
LETTER MARKETING PUBLISHING PARCEL & e- POST
Solutions Solutions Solutions EXPRESS Solutions
Solutions
- transactional - unaddressed & - periodicals - parcel - hybrid mail
mail semi-addressed - catalogues - express - e-COD
- priority - DM - books, - reverse - e-PPI
- economy - database - Printed matters logistics - digital solutions
- registered - business reply - COD
(value added) - inserting - track & trace
15. What makes us different ?
Optimal location - Gateway to Europe and CEE delivery
We can reach many of CEE’s emerging economies on our borders by road within 6
hours and we deliver to most European destinations within 48 hours by air.
Knowledge of Hungarian and CEE market
We provide a full range of competitive and personalized solutions for traditional
business mail and parcels and for high volume direct mail for CEE destinations
International Network
We operate through Exchange Offices in major markets with specialized staff to
offer you the most cost-effective solutions and smooth handling
Dedicated Account Manager
The Account Manager serves as a single point of contact, responding to all your
questions and ensuring smooth, on-time handling of all your mailings.
16. What is important for the customers ?
Source: BCG/IPC, 2008
17. What are we doing ? (regional-distribution model)
Price
Postage cost
Transport cost
Distribution cost
Reliability
Service
Leverage
Price-Time-Product
Lead-time Product
Letter product
Delivery lead-time Parcel product
Transport lead-time Express product
Efficiency
18. What is motivating us? (satisfied customers)
21. Global downturn makes forecast difficult Go CEE !
* The Ifo World Economic Climate Index is based on a monthly survey of more than 7,000 companies in Germany, asking them for their opinion of their current business situation
and their expectations for the future business climate. The index measures the changes in business confidence and is an early indicator for economic development in Germany.
22. Thank you for your kind attention !
The CEE countries represent a massive business
opportunity that Magyar Posta International
– as your single-source international
postal partner – can help you exploit to the full !
Ask for a competitive quote e-mail: international@posta.hu