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Magyar Posta focusing on regional B2C
         parcel distribution
     Transport-Ar 2009 Arad, 11-14 June 2009




Levente László, int’l sales executive
1   CEE and Hungary

2   Briefly about Magyar Posta

3   Briefly about International Business Unit

4   Briefly about CEE Competence Center

5   What makes us different ?
 Europe and CEE
 Hungary and CEE market size (inhabitants)

                                    COUNTRY               POPULATION
 An average of 60-75% of the
 population is living in urban   Bulgaria                         7’700’000
 areas.                          Czech Republic                  10’200’000
                                 Hungary                         10’000’000
                                 Poland                          38’200’000
                                 Romania                         21’700’000
                                 Slovakia                         5’400’000
                                 Slovenia                         1’990’000
                                 TOTAL                           95’190’000

                                  source: Study from PriceWaterHouseCooper, 2008
 Briefly about Magyar Posta

 Hungary                    Postal network
    93.000 km2               Headcount: 35,000 employees
    10 million               Network:     2,744 fixed + 356
     inhab.                    „mobile”     post offices
    3 500                     (serving 1000 settlements)
     localities
 The Company                       Core business
    Corporatized in               Mail :        1,6 billion pieces / year
     1993                          Parcel :     5,2 million pieces / year
    100% state-owned              Financial trans.: 335 million / year
    Designated USP                Revenue: 765 million EUR (2008)
                                                                         Ildikó Szűts,
 Business Units
                                                                              CEO
      Domestic           Domestic
     Corporate            Private        International      Logistic
     Customers          Customers          Customers         Systems
 International recognition – World Mail Award 2009


 Magyar Posta for its transformation from a bureaucratic
 postal organization to a customer orientated service provider.
 Briefly about International Business Unit

   International Business Unit is responsible for all international
    mail (letters, parcel and express) activities of Magyar Posta


  History     Established as business unit in 2004 to support
              the international activity of Magyar Posta.


              To be recognized as Competence Center
   Vision     for CEE – for international postal
              services in the CEE and SEE countries.


              (1) international activity based on partnership
                   and bilateral agreements                     Botond Szebeny,
                                                                 Exec. Director
 Priorities   (2) Leverage among the different sales channels
                  and solutions
              (3) One Point of Entry to CEE-region for
                  international postal services
 International recognition – IPC Certificate of Excellence

Quality is always rewarded !

                                    Magyar Posta International
                                    Business Unit fully meets the most
                                    rigorous quality standards in
                                    handling international mail.


                                     Only 12 other operators in the
                                    world have had the privilege to be
                                    awarded.


                                     It is also the proof that our
                                    efficiency can meet your company’s
                                    requirements.
 Activity of the International Business Unit (overview)


                                                       Be the CEE Competence
                                                       Center for our customers
                        Earning the right to play
   Traditional          on international market                     2009 - 2012
   international
   mail business                     2005 - 2008
               - 2004
                                                         • strategic partnerships
                            • improving distribution
                            quality                      • implementing different
                                                         sales & distribution
    • outbound and          • joining REIMS-East         channels
    inbound activity
                            • joining IPC-IDM            •implementing a suitable
    • UPU products          • joining IPC-EPG            product portfolio

                            • improvement of the         •implementing a low cost
                            product portfolio            CEE logistic network

                            • joining Pay-for-           • focusing on the
                            Performance EMS              customers’ needs

                            • bilateral agreements &
                            partnerships
 Sub-Regional clusters expected in mail consolidation




                                                                      Mail expected to consolidate in
                                                                       Europe based on regional
                                                                       distribution consisting in
                                                                       downstream solutions designed
                                                                       to suit perfectly to the specific
                                                                       needs of the companies
                                                                       with regional activities.




Source: IPC Senior Executive Forum, Brussels, 9 and 10 October 2008
 Top 3 relations CEE countries – international letter mail (outbound)


 CZ                          DE; 29                         AT; 8                               SK; 23


 SI                 DE; 20                               AT; 23                                   IT; 13


 SK        DE; 8       Europa; 9                                             CZ; 47


 RO                 DE; 20                      IT; 14                     HU; 9


 HR                  DE; 22                              Italy 6                              SI; 12


 BG                DE; 18                      Europa; 19                    IT; 6


 PL                             DE; 33                             Europe 10         UK ; 5


 HU                          DE; 29                               AT; 12               Europa; 10

      0%                                 20%                                  40%                          60%   80%


      • Germany is the most important partner for the CEE countries
      • RO - Hungary is the 3rd important relations for international letter mail
 Top 3 relations CEE countries – international parcel (outbound)


   CZ                     DE; 25                      AT; 5                       SK; 25


   SI                        DE; 29                                   AT; 15                   IT; 8


   SK        DE; 11            Europa; 12                                               CZ; 44


   RO            DE; 17                      IT; 15                   UK; 9


   HR                       DE; 29                               IT; 13                      SI; 10


   BG           DE; 16                         Europe, 19                IT; 6


   PL                        DE; 30                           Europe, 9              UK; 6


   HU                       DE; 29                            AT; 8            Europa; 9

        0%                             20%                                     40%                     60%   80%


  • Germany is the most important partner for the CEE countries
 CEE Competence Center  CEE Distribution Channels

(1) Terminal Dues – Utilizing             (2) Direct Entry Mail –
UPU, Bilateral and Multilateral           Utilizing the domestic products
(REIMS East) agreements for               and specific country conditions of
the final delivery of international       the receiving PPO for the final
mail.                                     delivery of mail.




                                             (3) Alternative Delivery
                                             Solutions (ADS) – Utilizing
                                             ADS including PPOs and
                                             delivery networks.
                                      .
 Magyar Posta International – More than just delivery !


                        CEE COMPETENCE CENTER


                            INTERNATIONAL SOLUTIONS

   LETTER          MARKETING          PUBLISHING            PARCEL &           e- POST
   Solutions        Solutions          Solutions            EXPRESS            Solutions
                                                            Solutions

 - transactional   - unaddressed &    - periodicals       - parcel          - hybrid mail
 mail              semi-addressed     - catalogues        - express         - e-COD
 - priority        - DM               - books,            - reverse         - e-PPI
 - economy         - database         - Printed matters   logistics         - digital solutions
 - registered      - business reply                       - COD
 (value added)     - inserting                            - track & trace
 What makes us different ?


  Optimal location - Gateway to Europe and CEE delivery
     We can reach many of CEE’s emerging economies on our borders by road within 6
      hours and we deliver to most European destinations within 48 hours by air.


  Knowledge of Hungarian and CEE market
     We provide a full range of competitive and personalized solutions for traditional
      business mail and parcels and for high volume direct mail for CEE destinations


  International Network
     We operate through Exchange Offices in major markets with specialized staff to
      offer you the most cost-effective solutions and smooth handling


  Dedicated Account Manager
     The Account Manager serves as a single point of contact, responding to all your
      questions and ensuring smooth, on-time handling of all your mailings.
 What is important for the customers ?




  Source: BCG/IPC, 2008
 What are we doing ? (regional-distribution model)



                                             Price
                                          Postage cost
                                          Transport cost
                                          Distribution cost
     Reliability
                                                                          Service
                                     Leverage
                                Price-Time-Product
                   Lead-time                                       Product
                                                                  Letter product
               Delivery lead-time                                Parcel product
               Transport lead-time                               Express product


                                          Efficiency
 What is motivating us? (satisfied customers)
Destination Hungary
 CEE Competence Center – Letter mail prices for 2009
 Global downturn makes forecast difficult  Go CEE !




  * The Ifo World Economic Climate Index is based on a monthly survey of more than 7,000 companies in Germany, asking them for their opinion of their current business situation
    and their expectations for the future business climate. The index measures the changes in business confidence and is an early indicator for economic development in Germany.
   Thank you for your kind attention !



       The CEE countries represent a massive business
          opportunity that Magyar Posta International
             – as your single-source international
        postal partner – can help you exploit to the full !

      Ask for a competitive quote  e-mail: international@posta.hu

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Magyar Posta focusing on Regional B2C Parcel Distribution, Arad, Romania, 2009

  • 1. Magyar Posta focusing on regional B2C parcel distribution Transport-Ar 2009 Arad, 11-14 June 2009 Levente László, int’l sales executive
  • 2. 1 CEE and Hungary 2 Briefly about Magyar Posta 3 Briefly about International Business Unit 4 Briefly about CEE Competence Center 5 What makes us different ?
  • 4.  Hungary and CEE market size (inhabitants) COUNTRY POPULATION An average of 60-75% of the population is living in urban Bulgaria 7’700’000 areas. Czech Republic 10’200’000 Hungary 10’000’000 Poland 38’200’000 Romania 21’700’000 Slovakia 5’400’000 Slovenia 1’990’000 TOTAL 95’190’000 source: Study from PriceWaterHouseCooper, 2008
  • 5.  Briefly about Magyar Posta Hungary Postal network  93.000 km2  Headcount: 35,000 employees  10 million  Network: 2,744 fixed + 356 inhab. „mobile” post offices  3 500 (serving 1000 settlements) localities The Company Core business  Corporatized in  Mail : 1,6 billion pieces / year 1993  Parcel : 5,2 million pieces / year  100% state-owned  Financial trans.: 335 million / year  Designated USP  Revenue: 765 million EUR (2008) Ildikó Szűts, Business Units CEO Domestic Domestic Corporate Private International Logistic Customers Customers Customers Systems
  • 6.  International recognition – World Mail Award 2009 Magyar Posta for its transformation from a bureaucratic postal organization to a customer orientated service provider.
  • 7.  Briefly about International Business Unit  International Business Unit is responsible for all international mail (letters, parcel and express) activities of Magyar Posta History Established as business unit in 2004 to support the international activity of Magyar Posta. To be recognized as Competence Center Vision for CEE – for international postal services in the CEE and SEE countries. (1) international activity based on partnership and bilateral agreements Botond Szebeny, Exec. Director Priorities (2) Leverage among the different sales channels and solutions (3) One Point of Entry to CEE-region for international postal services
  • 8.  International recognition – IPC Certificate of Excellence Quality is always rewarded ! Magyar Posta International Business Unit fully meets the most rigorous quality standards in handling international mail.  Only 12 other operators in the world have had the privilege to be awarded.  It is also the proof that our efficiency can meet your company’s requirements.
  • 9.  Activity of the International Business Unit (overview) Be the CEE Competence Center for our customers Earning the right to play Traditional on international market 2009 - 2012 international mail business 2005 - 2008 - 2004 • strategic partnerships • improving distribution quality • implementing different sales & distribution • outbound and • joining REIMS-East channels inbound activity • joining IPC-IDM •implementing a suitable • UPU products • joining IPC-EPG product portfolio • improvement of the •implementing a low cost product portfolio CEE logistic network • joining Pay-for- • focusing on the Performance EMS customers’ needs • bilateral agreements & partnerships
  • 10.  Sub-Regional clusters expected in mail consolidation Mail expected to consolidate in Europe based on regional distribution consisting in downstream solutions designed to suit perfectly to the specific needs of the companies with regional activities. Source: IPC Senior Executive Forum, Brussels, 9 and 10 October 2008
  • 11.  Top 3 relations CEE countries – international letter mail (outbound) CZ DE; 29 AT; 8 SK; 23 SI DE; 20 AT; 23 IT; 13 SK DE; 8 Europa; 9 CZ; 47 RO DE; 20 IT; 14 HU; 9 HR DE; 22 Italy 6 SI; 12 BG DE; 18 Europa; 19 IT; 6 PL DE; 33 Europe 10 UK ; 5 HU DE; 29 AT; 12 Europa; 10 0% 20% 40% 60% 80% • Germany is the most important partner for the CEE countries • RO - Hungary is the 3rd important relations for international letter mail
  • 12.  Top 3 relations CEE countries – international parcel (outbound) CZ DE; 25 AT; 5 SK; 25 SI DE; 29 AT; 15 IT; 8 SK DE; 11 Europa; 12 CZ; 44 RO DE; 17 IT; 15 UK; 9 HR DE; 29 IT; 13 SI; 10 BG DE; 16 Europe, 19 IT; 6 PL DE; 30 Europe, 9 UK; 6 HU DE; 29 AT; 8 Europa; 9 0% 20% 40% 60% 80% • Germany is the most important partner for the CEE countries
  • 13.  CEE Competence Center  CEE Distribution Channels (1) Terminal Dues – Utilizing (2) Direct Entry Mail – UPU, Bilateral and Multilateral Utilizing the domestic products (REIMS East) agreements for and specific country conditions of the final delivery of international the receiving PPO for the final mail. delivery of mail. (3) Alternative Delivery Solutions (ADS) – Utilizing ADS including PPOs and delivery networks. .
  • 14.  Magyar Posta International – More than just delivery ! CEE COMPETENCE CENTER INTERNATIONAL SOLUTIONS LETTER MARKETING PUBLISHING PARCEL & e- POST Solutions Solutions Solutions EXPRESS Solutions Solutions - transactional - unaddressed & - periodicals - parcel - hybrid mail mail semi-addressed - catalogues - express - e-COD - priority - DM - books, - reverse - e-PPI - economy - database - Printed matters logistics - digital solutions - registered - business reply - COD (value added) - inserting - track & trace
  • 15.  What makes us different ?  Optimal location - Gateway to Europe and CEE delivery  We can reach many of CEE’s emerging economies on our borders by road within 6 hours and we deliver to most European destinations within 48 hours by air.  Knowledge of Hungarian and CEE market  We provide a full range of competitive and personalized solutions for traditional business mail and parcels and for high volume direct mail for CEE destinations  International Network  We operate through Exchange Offices in major markets with specialized staff to offer you the most cost-effective solutions and smooth handling  Dedicated Account Manager  The Account Manager serves as a single point of contact, responding to all your questions and ensuring smooth, on-time handling of all your mailings.
  • 16.  What is important for the customers ? Source: BCG/IPC, 2008
  • 17.  What are we doing ? (regional-distribution model) Price  Postage cost  Transport cost  Distribution cost Reliability Service Leverage Price-Time-Product Lead-time Product  Letter product  Delivery lead-time  Parcel product  Transport lead-time  Express product Efficiency
  • 18.  What is motivating us? (satisfied customers)
  • 20.  CEE Competence Center – Letter mail prices for 2009
  • 21.  Global downturn makes forecast difficult  Go CEE ! * The Ifo World Economic Climate Index is based on a monthly survey of more than 7,000 companies in Germany, asking them for their opinion of their current business situation and their expectations for the future business climate. The index measures the changes in business confidence and is an early indicator for economic development in Germany.
  • 22. Thank you for your kind attention ! The CEE countries represent a massive business opportunity that Magyar Posta International – as your single-source international postal partner – can help you exploit to the full ! Ask for a competitive quote  e-mail: international@posta.hu