2012 is a harsh e-commerce winter in China. Not just for domestic players, but also for foreign brands and retailers. La Redoute will shut down its business in China. It’s highly possible that a local service provider will take over. Everything is still under negotiation. In this issue, we would like to pinpoint few factors which might induce its failure. Other focuses in this issue: - ECPI, a new dimension to value e-commerce - The winter goes deeper for china e-commerce - How to rank high on taobao - Alibaba's social ambitions - War of price, war of mouth? - Communication bank on taobao This report is issued by L'Atelier BNP Paribas www.atelier.net

1. e-Commerce Insider I August
Can Redcats claw its way out?

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
2012 is a harsh e-commerce winter in China. Not just for domestic players, but also for foreign
brands and retailers.
La Redoute will shut down its business in China. It’s highly possible that a local service provider
will take over. Everything is still under negotiation.
La Redoute official online platform has already closed its shopping capability
After clicking the button “add to the cart”, system will recommend you shift to other 3rd party online stores.
Quoted by “EC Value” on Sina weibo that La
La Redoute store Redoute closed the business in China and
on TMall is still hundreds of employees will be laid off.
alive. However the
sales results is not
so positive.
Monthly sales of
many products are
no more than 10
pieces.

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