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SWOC DAMA 2008 Showcase at  American Modern Insurance February 21, 2008
Showcase Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Company Background   ,[object Object],[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Company Background ,[object Object],[object Object]
American Modern Insurance Initiative Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Business Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Business Case ,[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Knowledge Management Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
American Modern Insurance Knowledge Management Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Modern Insurance Knowledge Management Results ,[object Object],[object Object],[object Object],[object Object]
American Modern Insurance 2007 Awards and Recognition ,[object Object],[object Object],[object Object]
Showcase Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Data Warehouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Data Warehouse The data warehouse will support: Loss  Cost Analysis Retention Analysis modernLINK Reporting Profitability Analysis Data Warehouse Underwriting Analysis Product Pricing Analysis Financial Analysis
Data Warehouse Value MH Loss Cost SB  Loss Cost MC Loss Cost Retention UVRC Pricing / GLM Loss  Triangles modernLINK MH PIF mLINK vs. Legacy Retro Studies Mapping Renewal Reporting FID  MSB CAT Analysis Cancellation  Reporting Address Data Agency  Profile Analysis Claims  Liability Partner  Experience Reporting
Data Warehouse Statistics 1997 policies used to seed warehouse:  ~700,000 Total policies Jan 1998 thru Jun 2007  Total units Jan 1998 thru Jun 2007 Average Number of Coverages per policy: 5 Average number of policies in-force per month: 800,000 Average number of claims per month:  8,000
Data Warehouse Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Mart Themes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Enablers…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Showcase Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Model  ,[object Object],[object Object],[object Object],[object Object]
Enterprise Data Model Quotes/Policies Claims Coverages  Accidents/Violations Homes/Vehicles UW rules Makes/Models Geography Address Insureds Operators Lienholders Claimants Things Places People
Jump Start Enterprise Data Model Acord Standards Generic Model based on Insurance Industry Practices Transform AMIG Specific Requirements Integrated View:  Common Data Definitions Across business Manufactured Home Site Built Motorcycle Motor Home Travel Trailer Classic Auto FID Commercial AMIG Enterprise Data Model
Data Model Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inmon, Initially ,[object Object],Source  (non- relational) Data  Warehouse (normalized) DataMart (star) End of  month End of  month “ Corporate Information Factory Components”,  W. H.  Inmon  http://www.inmoncif.com/view/26
Conformance ,[object Object],Data  Warehouse (normalized) Loss Cost DataMart (star) Conformed  Dimensions Pricing DataMart (star) Retention Mart (star) “ The 38 Subsystems of ETL”,  Ralph Kimball  http://www.intelligententerprise.com/showArticle.jhtml?articleID=54200319
Challenges ,[object Object],[object Object],[object Object]
Multiple Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple Sources ,[object Object],[object Object],[object Object]
Latency Changes ,[object Object],[object Object],[object Object]
Latency Changes ,[object Object],Source  (OLTP) CATastrophe DataMart (star) Staging Area daily daily Daily  Conformed  Dimensions daily daily “ Kimball Design Tip #34: You Don’t Need an EDW”,  Ralph Kimball   http://www.kimballgroup.com/html/designtipsPDF/DesignTips2002/KimballDT34YouDontNeed.pdf
Latency Changes ,[object Object],[object Object],Two Powerful Ideas: foundations for modern data warehousing,  Ralph Kimball  Sept 17, 2002:  http://www.intelligententerprise.com/020917/515warehouse1_1.jhtml
Data Stewardship ,[object Object],[object Object],[object Object],[object Object]
Data Stewardship ,[object Object],[object Object],[object Object],[object Object]
Showcase Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Management Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Single BI Architecture   (Consistent View, Common Training & Support & Volume Pricing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Single BI Architecture   (Consistent View, Common Training & Support & Volume Pricing)
Converting Data Collectors to Information Consumers ,[object Object]
Converting Data Collectors to Information Consumers ,[object Object],[object Object]
Converting Data Collectors to Information Consumers ,[object Object]
So What’s Next? ,[object Object],[object Object]
Showcase Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A session
Wrap Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOC DAMA 2008 Showcase at  American Modern Insurance February 21, 2008

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American Modern Insurance 2008 SWOC Showcase

  • 1. SWOC DAMA 2008 Showcase at American Modern Insurance February 21, 2008
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  • 8.
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  • 15. Enterprise Data Warehouse The data warehouse will support: Loss Cost Analysis Retention Analysis modernLINK Reporting Profitability Analysis Data Warehouse Underwriting Analysis Product Pricing Analysis Financial Analysis
  • 16. Data Warehouse Value MH Loss Cost SB Loss Cost MC Loss Cost Retention UVRC Pricing / GLM Loss Triangles modernLINK MH PIF mLINK vs. Legacy Retro Studies Mapping Renewal Reporting FID MSB CAT Analysis Cancellation Reporting Address Data Agency Profile Analysis Claims Liability Partner Experience Reporting
  • 17. Data Warehouse Statistics 1997 policies used to seed warehouse: ~700,000 Total policies Jan 1998 thru Jun 2007 Total units Jan 1998 thru Jun 2007 Average Number of Coverages per policy: 5 Average number of policies in-force per month: 800,000 Average number of claims per month: 8,000
  • 18.
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  • 21.
  • 22.
  • 23. Enterprise Data Model Quotes/Policies Claims Coverages Accidents/Violations Homes/Vehicles UW rules Makes/Models Geography Address Insureds Operators Lienholders Claimants Things Places People
  • 24. Jump Start Enterprise Data Model Acord Standards Generic Model based on Insurance Industry Practices Transform AMIG Specific Requirements Integrated View: Common Data Definitions Across business Manufactured Home Site Built Motorcycle Motor Home Travel Trailer Classic Auto FID Commercial AMIG Enterprise Data Model
  • 25.
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  • 39. Single BI Architecture (Consistent View, Common Training & Support & Volume Pricing)
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  • 45. Q & A session
  • 46.
  • 47. SWOC DAMA 2008 Showcase at American Modern Insurance February 21, 2008

Notas del editor

  1. Sandy to provide slides on KMA..
  2. Sandy to provide slides on KMA..
  3. Web-enable American Modern’s Insurance offerings; promote them through a ubiquitous, user-friendly, easy to use business offering and processing model. Enable new capabilities and processes through “Legacy” replacement for: Product Development Rating, Pricing and Underwriting Policy Administration Processing Partner Relationship Management Customer Management Develop a Knowledge Management Architecture to support the initiatives named above
  4. The anticipated returns of this business case are as follows: 20% annual increases in directly-attributed new business 37% of Policy and Partner Administration moved from existing customer care functions directly to point of service functions 25% improvement in current Product Review and Management cycle time 21% improvement in Product Filings cycle time 2% reduction in total loss ratio directly attributed to modernLINK initiative These returns would yield a significant recurring annual benefit through additional premium, increased profit, and decreased expenses. Almost 50% of these benefits would be attained through better knowledge/data management, richer data segmentation, and improved data and risk selection. John Hayden, President and CEO, American Modern states: We must have accurate data about the risks we insure today if we are to ever be successful in establishing The Right Rate for Every Risk we choose to insure in the future. These returns would yield significant recurring annual benefits through additional premium, increased profit, and decreased expenses. Almost 50% of these benefits would be attained through better knowledge/data management, richer data segmentation, and improved data and risk selection.
  5. These returns would yield a significant recurring annual benefit through additional premium, increased profit, and decreased expenses. Almost 50% of these benefits would be attained through better knowledge/data management, richer data segmentation, and improved data and risk selection. John Hayden, President and CEO, American Modern states: We must have accurate data about the risks we insure today if we are to ever be successful in establishing The Right Rate for Every Risk we choose to insure in the future. These returns would yield significant recurring annual benefits through additional premium, increased profit, and decreased expenses. Almost 50% of these benefits would be attained through better knowledge/data management, richer data segmentation, and improved data and risk selection.
  6. As part of the Enterprise Architecture Transformation initiative, American Modern created a roadmap to develop: This Knowledge Management architecture would provide the company with the ability to monitor, measure, and analyze existing business, refine and improve current practices, and identify new opportunities.
  7. Now in its seventh year, the Knowledge Management architecture has delivered significant results. Today, our business units can make informed business decisions, respond quickly to new business initiatives, and create new opportunities because of the tools and information provided. They are moving from data collectors to data consumers. Business users have information delivered to their desktops in the form of reports, analytic cubes, and maps. This new ability to ask “why ,” instead of “ wha t,” will enable American Modern to transform itself into a learning organization.
  8. Here is what they say:
  9. Not only have we received internal recognition, but external as well
  10. • IBM RS6000 AIX processors • EMC data storage • Oracle DBMS • COGNOS for reporting utilizing query, report, mapping and analytical tools • Websphere Portal • LDAP for single sign-on
  11. The business units within American Modern have wholeheartedly embraced the Enterprise Data Warehouse. It has even taken on a life of its own – it appears to be able to do almost anything For the first time, they have been able to get a holistic view of information in one place. In addition, American Modern is ready to embark on its next phase of delivering information to its external business partners using the same architecture.