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CREATE A SIMPLE 
SOCIAL MEDIA PLAN 
A 5 STEP GUIDE
Journalists are taught to ask 5 
simple questions to build the 
framework for every story.
You’ve probably heard 
of these questions — the 5 Ws.
The 
5 Ws 
Who? 
What? 
When? 
Where? 
Why?
The 
5 Ws 
Who? 
What? 
When? 
Where? 
Why?
The 
5 Ws 
Who? 
What? 
When? 
Where? 
Why?
The 
5 Ws 
Who? 
What? 
When? 
Where? 
Why?
The 
5 Ws 
Who? 
What? 
When? 
Where? 
Why?
You can also use the 5 Ws to 
build a foundation for a simple 
social media plan.
That’s what we’re here 
to teach you today.
1 
Why do you want to use 
social media for your business?
If you want to be successful 
on social media
you have to have a crystal clear picture of what 
you want to accomplish for your brand.
Not sure what I mean?
Here are some ways social media 
can help your business:
Here are some ways social media 
can help your business: 
Awareness
Here are some ways social media 
can help your business: 
Awareness Leads
Here are some ways social media 
can help your business: 
Awareness Leads Sales
Here are some ways social media 
can help your business: 
Awareness Leads Sales 
Customer 
Service
Here are some ways social media 
can help your business: 
Awareness Leads Sales 
Customer 
Service 
Brand 
Loyalty
Determining your key objectives 
will help you focus your overall efforts
and help you build a social media strategy 
to help get you there.
2 
Who are you trying to reach?
Once you’ve determined why you 
want to use social media
you can focus on identifying who 
your key audience is for your efforts.
For instance…
If you want to use social 
media to increase loyalty
your audience will be focused on 
existing customers.
If you want to generate 
awareness for your brand
your audience will be focused on 
prospects, brand partners and journalists.
3 
What does your audience want?
Understanding your audience’s needs
will help you create content they can’t wait to devour.
Prospective customers 
might want to know 
how to solve a problem.
Your loyal fans may be 
looking for unique ways 
to use your product or service.
The key to uncovering 
your audience’s needs?
Spending the time listening and talking 
to prospects on social media.
The more you know about 
your audience
the easier it will be to develop content 
that’s relevant, entertaining and informative.
4 
Where does your audience 
hang out online?
Companies often START with 
social media platforms.
But it’s better to decide on platforms 
AFTER you’ve determined your 
goals and target audience.
Now that you’ve done that, you can 
focus on discovering where 
your audience hangs out online.
It’s the key to deciding on the 1-2 platforms 
that will have the most impact for your brand.
How do you do this?
How do you do this? 
Ask. Listen. Look.
Ask. 
Ask your customers
Ask. 
Ask your customers 
Which social networks do 
they use most?
Ask. 
Ask your customers 
Which social networks do 
they use most? 
Which networks do they 
use to make buying decisions?
Listen. 
Listen on social media
Listen. 
Listen on social media 
Where are people talking about 
your brand?
Listen. 
Listen on social media 
Where are people talking about 
your brand? 
Where are they talking about 
your competito...
Listen. 
Listen on social media 
Where are people talking about 
your brand? 
Where are they talking about 
your competito...
Look. 
Look at research
Look. 
Look at research 
Look at studies on how your 
audience use social media.
5 
When do they want to 
hear from you?
There’s no universal “magic” time 
to post on social media.
Instead, focus on when your audience 
wants to hear from you.
Targeting B2B prospects 
or C-level executives?
You might find that 
9-5 works best.
Focusing on busy moms?
They might be 
online more at night 
once the kids are asleep.
Getting to know your audience will 
help you share content when 
they’re most likely to see it.
Okay, let’s recap
5 Steps to a Simple Social Media Plan 
1 Why do you want to use 
social media for your business?
5 Steps to a Simple Social Media Plan 
1 Why do you want to use 
social media for your business? 
2 Who are you trying to ...
5 Steps to a Simple Social Media Plan 
1 Why do you want to use 
social media for your business? 
2 Who are you trying to ...
5 Steps to a Simple Social Media Plan 
1 Why do you want to use 
social media for your business? 
2 Who are you trying to ...
5 Steps to a Simple Social Media Plan 
1 Why do you want to use 
social media for your business? 
2 Who are you trying to ...
Answering these questions is a good 
starting point that will help you build the 
foundation for your social media efforts...
Like this SlideShare? 
Then you’ll love our 
weekly newsletter! 
Subscribe
Stuck with your social media efforts? We can help. 
Drop us a line to get the conversation started. 
Connect with us onlin...
Credits 
Design by 
Sarah Mason @ Uncommonly Social 
L@sarahsmason 
Flickr Images 
Binoculars by hyku 
Audience by Brett S...
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5 Steps to Creating a Simple Social Media Plan

Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.

Can it really be that simple?

Yes, I believe it can. And, I’ll show you how it works.

All it takes is five simple steps to get your social media efforts started off on the right foot.

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5 Steps to Creating a Simple Social Media Plan

  1. CREATE A SIMPLE SOCIAL MEDIA PLAN A 5 STEP GUIDE
  2. Journalists are taught to ask 5 simple questions to build the framework for every story.
  3. You’ve probably heard of these questions — the 5 Ws.
  4. The 5 Ws Who? What? When? Where? Why?
  5. The 5 Ws Who? What? When? Where? Why?
  6. The 5 Ws Who? What? When? Where? Why?
  7. The 5 Ws Who? What? When? Where? Why?
  8. The 5 Ws Who? What? When? Where? Why?
  9. You can also use the 5 Ws to build a foundation for a simple social media plan.
  10. That’s what we’re here to teach you today.
  11. 1 Why do you want to use social media for your business?
  12. If you want to be successful on social media
  13. you have to have a crystal clear picture of what you want to accomplish for your brand.
  14. Not sure what I mean?
  15. Here are some ways social media can help your business:
  16. Here are some ways social media can help your business: Awareness
  17. Here are some ways social media can help your business: Awareness Leads
  18. Here are some ways social media can help your business: Awareness Leads Sales
  19. Here are some ways social media can help your business: Awareness Leads Sales Customer Service
  20. Here are some ways social media can help your business: Awareness Leads Sales Customer Service Brand Loyalty
  21. Determining your key objectives will help you focus your overall efforts
  22. and help you build a social media strategy to help get you there.
  23. 2 Who are you trying to reach?
  24. Once you’ve determined why you want to use social media
  25. you can focus on identifying who your key audience is for your efforts.
  26. For instance…
  27. If you want to use social media to increase loyalty
  28. your audience will be focused on existing customers.
  29. If you want to generate awareness for your brand
  30. your audience will be focused on prospects, brand partners and journalists.
  31. 3 What does your audience want?
  32. Understanding your audience’s needs
  33. will help you create content they can’t wait to devour.
  34. Prospective customers might want to know how to solve a problem.
  35. Your loyal fans may be looking for unique ways to use your product or service.
  36. The key to uncovering your audience’s needs?
  37. Spending the time listening and talking to prospects on social media.
  38. The more you know about your audience
  39. the easier it will be to develop content that’s relevant, entertaining and informative.
  40. 4 Where does your audience hang out online?
  41. Companies often START with social media platforms.
  42. But it’s better to decide on platforms AFTER you’ve determined your goals and target audience.
  43. Now that you’ve done that, you can focus on discovering where your audience hangs out online.
  44. It’s the key to deciding on the 1-2 platforms that will have the most impact for your brand.
  45. How do you do this?
  46. How do you do this? Ask. Listen. Look.
  47. Ask. Ask your customers
  48. Ask. Ask your customers Which social networks do they use most?
  49. Ask. Ask your customers Which social networks do they use most? Which networks do they use to make buying decisions?
  50. Listen. Listen on social media
  51. Listen. Listen on social media Where are people talking about your brand?
  52. Listen. Listen on social media Where are people talking about your brand? Where are they talking about your competitors?
  53. Listen. Listen on social media Where are people talking about your brand? Where are they talking about your competitors?
  54. Look. Look at research
  55. Look. Look at research Look at studies on how your audience use social media.
  56. 5 When do they want to hear from you?
  57. There’s no universal “magic” time to post on social media.
  58. Instead, focus on when your audience wants to hear from you.
  59. Targeting B2B prospects or C-level executives?
  60. You might find that 9-5 works best.
  61. Focusing on busy moms?
  62. They might be online more at night once the kids are asleep.
  63. Getting to know your audience will help you share content when they’re most likely to see it.
  64. Okay, let’s recap
  65. 5 Steps to a Simple Social Media Plan 1 Why do you want to use social media for your business?
  66. 5 Steps to a Simple Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach?
  67. 5 Steps to a Simple Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want?
  68. 5 Steps to a Simple Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want? 4 Where does your audience hang out online?
  69. 5 Steps to a Simple Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want? 4 Where does your audience hang out online? 5 When do they want to hear from you?
  70. Answering these questions is a good starting point that will help you build the foundation for your social media efforts.
  71. Like this SlideShare? Then you’ll love our weekly newsletter! Subscribe
  72. Stuck with your social media efforts? We can help. Drop us a line to get the conversation started. Connect with us online: flybluekite.com @flybluekite L info@flybluekite.com
  73. Credits Design by Sarah Mason @ Uncommonly Social L@sarahsmason Flickr Images Binoculars by hyku Audience by Brett Sayer Chossy2 by Nick Weinrauch Megaphon by floeschie BXP135660 by tableatny Front row by JD Lasica

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