CREATE A SIMPLE SOCIAL MEDIA
PLAN A 5 STEP GUIDE

Journalists are taught to ask
5 simple questions to build the framework for every story.

You’ve probably heard of these
questions — the 5 Ws.

The 5 Ws Who? What?
When? Where? Why?

The 5 Ws Who? What?
When? Where? Why?

The 5 Ws Who? What?
When? Where? Why?

The 5 Ws Who? What?
When? Where? Why?

The 5 Ws Who? What?
When? Where? Why?

You can also use the
5 Ws to build a foundation for a simple social media plan.

That’s what we’re here to
teach you today.

1 Why do you want
to use social media for your business?

If you want to be
successful on social media

you have to have a
crystal clear picture of what you want to accomplish for your brand.

Not sure what I mean?

Here are some ways social
media can help your business:

Here are some ways social
media can help your business: Awareness

Here are some ways social
media can help your business: Awareness Leads

Here are some ways social
media can help your business: Awareness Leads Sales

Here are some ways social
media can help your business: Awareness Leads Sales Customer Service

Here are some ways social
media can help your business: Awareness Leads Sales Customer Service Brand Loyalty

Determining your key objectives will
help you focus your overall efforts

and help you build a
social media strategy to help get you there.

2 Who are you trying
to reach?

Once you’ve determined why you
want to use social media

you can focus on identifying
who your key audience is for your efforts.

For instance…

If you want to use
social media to increase loyalty

your audience will be focused
on existing customers.

If you want to generate
awareness for your brand

your audience will be focused
on prospects, brand partners and journalists.

3 What does your audience
want?

Understanding your audience’s needs

will help you create content
they can’t wait to devour.

Prospective customers might want to
know how to solve a problem.

Your loyal fans may be
looking for unique ways to use your product or service.

The key to uncovering your
audience’s needs?

Spending the time listening and
talking to prospects on social media.

The more you know about
your audience

the easier it will be
to develop content that’s relevant, entertaining and informative.

4 Where does your audience
hang out online?

Companies often START with social
media platforms.

But it’s better to decide
on platforms AFTER you’ve determined your goals and target audience.

Now that you’ve done that,
you can focus on discovering where your audience hangs out online.

It’s the key to deciding
on the 1-2 platforms that will have the most impact for your brand.

How do you do this?

How do you do this?
Ask. Listen. Look.

Ask.
Ask your customers

Ask. Ask your customers Which
social networks do they use most?

Ask. Ask your customers Which
social networks do they use most? Which networks do they use to make buying decisions?

Listen.
Listen on social media

Listen. Listen on social media
Where are people talking about your brand?

Listen. Listen on social media
Where are people talking about your brand? Where are they talking about your competitors?

Listen. Listen on social media
Where are people talking about your brand? Where are they talking about your competitors?

Look.
Look at research

Look. Look at research Look
at studies on how your audience use social media.

5 When do they want
to hear from you?

There’s no universal “magic” time
to post on social media.

Instead, focus on when your
audience wants to hear from you.

Targeting B2B prospects or C-level
executives?

You might find that 9-5
works best.

Focusing on busy moms?

They might be online more
at night once the kids are asleep.

Getting to know your audience
will help you share content when they’re most likely to see it.

Okay, let’s recap

5 Steps to a Simple
Social Media Plan 1 Why do you want to use social media for your business?

5 Steps to a Simple
Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach?

5 Steps to a Simple
Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want?

5 Steps to a Simple
Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want? 4 Where does your audience hang out online?

5 Steps to a Simple
Social Media Plan 1 Why do you want to use social media for your business? 2 Who are you trying to reach? 3 What does your audience want? 4 Where does your audience hang out online? 5 When do they want to hear from you?

Answering these questions is a
good starting point that will help you build the foundation for your social media efforts.

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efforts? We can help. Drop us a line to get the conversation started. Connect with us online: flybluekite.com @flybluekite L info@flybluekite.com

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