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Mission-Based Diversified Revenue

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Does your organization have a diverse revenue stream? Does your revenue stream tie tightly to your programs and your mission? Can you share a clear story with your supporters?

Learn how to diversify your revenue while you better integrate it with your programs and mission. Use marketing principles and sound financial practices to better sustain the work of your organization, building stronger relationships with stakeholders as you go.

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Mission-Based Diversified Revenue

  1. 1. MISSION-BASED DIVERSIFIED REVENUE LAURA CREEKMORE May 2015 laura@lauracreekmore.com $ $ $ $ $
  2. 2. YOUR MISSION —should you choose to accept it— $ $ $ $ $
  3. 3. MY ORGANIZATION IS___________ AND WE ________________________.
  4. 4. YOURS
  5. 5. BOARD OF DIRECTORS
  6. 6. MONEY IT ALL ADDS UP MissionPEOPLETIMESUPPLIES
  7. 7. MONEY MissionPEOPLETIMESUPPLIES WASTED
  8. 8. I NEED SOME MONEY. ME AND MY FRIENDS ARE GOING TO HANG OUT TONIGHT. THE MISSION AND THE VISION OUT OF SYNC ?
  9. 9. I’M GOING TO THE STORE TO BUY GROCERIES, THEN I’M GOING TO MAKE TACOS FOR OUR DINNER. THE MISSION AND THE VISION IN SYNC My family is happy and well fed.
  10. 10. EMPOWERING STORYTELLERS Creative Commons 3.0 by https://www.flickr.com/photos/jus10h/
  11. 11. TOOLS IN OUR SHED CLEAR MISSION STORY ADVOCATES STABLE FUNDING STRUCTURE Creative Commons 3.0 by Freepik and OCHA
  12. 12. DIVERSIFIED REVENUE Creative Commons 3.0 by https://www.flickr.com/photos/wikimediacommons/
  13. 13. POTENTIAL REVENUE SOURCES Individual Donors $ Corporate Donors $ Foundation Grants $ Government Grants $ Fundraising Events $ Investment Income $ Membership Fees $ Product/Service/ Rental Income $
  14. 14. GOAL: ADD A LEG Creative Commons 3.0 by https://www.flickr.com/photos/wikimediacommons/
  15. 15. Creative Commons 3.0 by https://www.flickr.com/photos/wikimediacommons/ IN 2015 WE WILL ADD A NEW FUNDING SOURCE: _______________________________.
  16. 16. WE WILL TIE IT CLEARLY TO THE STORY OF OUR MISSION.
  17. 17. WE WILL EMPOWER OUR ADVOCATES Creative Commons 3.0 by https://www.flickr.com/photos/jus10h/
  18. 18. CONTACT ME NONPROFIT STRATEGY, LEADERSHIP, GOVERNANCE laura@lauracreekmore.com facebook.com/lauracreekmore 1-615-500-4131 twitter.com/lauracreekmore LAURA CREEKMORE

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