1. Asset Based Collaborative Strategies for Rural Community Economic Development Cooperative Extension Conference “Connections and Engagement” October 19-21, 2010 Madison, Wisconsin Laura Brown, Dan Kuzlik, and Bill Pinkovitz

2. What to expect Welcome What is asset based economic development? Tools for knowing our assets Examples on the ground: Multicounty rural transportation system Inventors and Entrepreneurs Clubs Community Funds Questions and sharing

3. What is economic development? “The process of retaining, expanding, and attracting jobs, income and wealth in a manner that improves individual economic opportunities and the quality of human life.”

4. Economic development touches many aspects of the community Entrepreneurship Business retention Workforce development Transportation Housing Leadership development Financial planning Youth development

5. The Schaffer Star and Progress Triangle DECISION-MAKING“WHAT WE DO” Schaffer, Ron, Steven Deller, and Dave Marcouiller. (2004) Community Economics Linking Theory and Practice. Blackwell, Ames, Iowa. RESOURCES MARKETS SPACE Visible Invisible SOCIETY “WHO” INSTITUTIONS/RULES “HOW”

6. The Asset-Based Community Development (ABCD) considers local assets as the primary building blocks of sustainable community development. ABCD builds upon existing community strengths to build stronger, more sustainable communities for the future. http://www.abcdinstitute.org/about/staff/

7. ABCD – John McKnight Asset Based Community Development INSTITUTIONSBusinesses SchoolsParksCollegesHospitals ASSSOCIATIONSChurchesBlock ClubsCultural Orgs INDIVDUALSYouth Elderly Artists People with Disabilities

8. HomeTown Competitiveness (HTC) is a comprehensive approach to long-term rural community sustainability that focuses on: Building Local Leadership Expanding Community Philanthropy Energizing Entrepreneurship Engaging Youth and Young People http://www.htccommunity.org/

9. There are existing and potential competitive advantages of inner cities that can support viable businesses and jobs. The inner city can only prosper if it is integrated into the regional and national economy. Inner city distress is as much an economic as a social problem. http://www.isc.hbs.edu/econ-innercities.htm

10. http://www.isc.hbs.edu/econ-innercities.htm http://www.soc.iastate.edu/staff/cflora/ncrcrd/capitals.html

11. Most people think of the rural Midwest as one big farm. Yet industry and manufacturing have always been a key part of the rural Midwest economy. In fact, today more smokestacks than silos dot the rural landscape. http://www.thechicagocouncil.org

12. Tools for assessing assets

13. HOW WELL DO YOU KNOW Community, Customers, Potential Customers, Visitors, Potential Visitors, Residents, New Residents, Workers, Labor Force, Commuters, Congregation, Students, Constituents….

14. HOW WELL DO YOU KNOW The people who live and work in your community, and the people who visit your community.

15. It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Mark Twain

16. “I’ve lived here all my life and I know what this town needs”

17. “I’ve lived here all my life and I know what this town needs” “Nuthin ever changes around here”

18. “We just moved here from the Twin Cities and we know just what this town needs”

19. Using secondary data to identify assets, opportunities and changes within your community AND Focus discussion on real issues.

23. He uses statistics as a drunken man uses lamp-posts for support rather than illumination Andrew Lang (1844-1912)

25. Lafayette County, Wi(pop. 16,419) Between 1960 and 2000 the population of Lafayette County declined by -11 percent During the same period, the State’s Population grew by 36 percent. http://www.census.gov/population/cencounts/wi190090.txt

26. Lafayette County, Wi The Wisconsin DOA estimates that between 2000 and 2035, Lafayette County’s population will increase by 3.4 percent (≈15 per year) Wisconsin’s population is projected to increase by 24 percent during the same period http://www.doa.state.wi.us/

27. Lafayette County, Wi Between 2000 and 2035 Lafayette County is projected to lose a net of -775 residents through out-migration (≈22 per year) http://www.doa.state.wi.us/

28. Lafayette County, Wi The County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035. How many people moved into Lafayette County between 2007 and 2008? a) 12 b) 123 c) 413 d) 758

29. Lafayette County, Wi The County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035. How many people move into Lafayette County between 2007 and 2008? a) 12 b) 123 c) 413 d) 758 (5 percent)

30. 758 people may not sound like many, but Lafayette County, Wi

31. 758 people may not sound like many, but in ten years that’s equal to almost half of the county’s estimated 2010 population of 16,149. Lafayette County, Wi

32. Shullsburg, WI 642 Shullsburg residents were employed in 2008. What percentage of worked outside of Lafayette County? a) about 1/3 b) Almost 1/2 c) 59% d) About 70% http://lehd.did.census.gov/led/

33. Shullsburg, WI 720 Shullsburg residents were employed in 2008. What percentage of worked outside of Lafayette County? a) about 1/3 b) Almost 1/2 c) 59% d) about 70%

34. http://lehd.did.census.gov/led/

35. Shullsburg, Wi What percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? a) 67 percent b) about half c) 1/3 d) less than 1/4

36. Shullsburg, Wi What percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? a) 67 percent b) about half c) 1/3 d) less than 1/4

37. Shullsburg, Wi 437 employed Shullsburg residents worked outside of Lafayette County in 2008.

38. Lafayette County, Wi 5,329 employed Lafayette County residents worked outside of Lafayette County in 2008. According to the BEA, Lafayette County residents working outside the county earned $143 million in 2008. http://bea.gov/regional/reis/drill.cfm

39. Lafayette County, Wi 1,318 people worked in Lafayette County in 2008, but lived outside the county. They earned $27 million in 2008.

40. Lafayette County In what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work? a) 59% b) 66% c) 81% http://factfinder.census.gov

41. Lafayette County In what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work? a) 59% b) 66% c) 81% http://factfinder.census.gov

42. Shullsburg, WI There are more married couple households with children than single person households in Shullsburg, WI a) True b) False

43. Shullsburg, WI There are more married couple households with children than single person households in Shullsburg, WI a) True b) False

44. Lafayette, County In 2006 there were 346 businesses with employees in Lafayette County. During the previous twelve months 59 businesses with employees either were “born” or “died”. http://www.census.gov/econ/susb/

45. Lafayette, County In 2006 there were 346 businesses with employees in Lafayette County. During the previous twelve months 59 businesses with employees either were “born” or “died” 59 businesses in one year may not sound like many, but in 5 years, that is equivalent to 85% of the businesses in the county http://www.census.gov/econ/susb/

48. CEDPI

49. The Schaffer Star and Progress Triangle DECISION-MAKING“WHAT WE DO” RESOURCES MARKETS SPACE Visible Invisible SOCIETY “WHO” INSTITUTIONS/RULES “HOW”

50. Appreciative Inquiry

52. What we focus on becomes our reality.

53. Reality is created in the moment, and there are multiple realities.

54. The act of asking questions of an organization or group influences the group in some way.

55. People have more confidence and comfort to journey to the future (the unknown) when they carry forward parts of the past (the known).

56. If we carry parts of the past forward, they should be what is best about the past.

57. It is important to value differences.

58. The language we use creates our reality.Problem Solving “Felt Need” Identification of Problem Analysis of Causes Analysis of Possible Solutions Action Planning (Treatment) BASIC ASSUMPTION: AN ORGANIZATION IS A PROBLEM TO BE SOLVED Appreciative Inquiry Appreciation and Valuing The Best of “What Is” Envisioning “What Might Be” Dialoguing “What Should Be” Innovating “What Will Be” BASIC ASSUMPTION: AN ORGANIZATION IS A MYSTERY TO BE EMBRACED

59. Appreciative Inquiry in Action

60. Asset mappingto mobilize local leaders Crawford County Tourism Assessment

61. Asset Mapping

62. More from ABCD on asset mapping..

63. Building A Multicounty Rural Transportation System

64. Inventors and Entrepreneurs Clubs Education about the right steps to take

67. Gregs I&E Club study

69. Crawford County 10 year TOW: $220 Million

70. 5% Capture: $11 Million

72. Capturing Community Wealth

73. Capturing Community Wealth Crawford County’s Big Break!

75. Questions and sharing

76. Thank you! Laura Brown Crawford CountyLaura.brown@ces.uwex.eduDan Kuzlik Bill Pinkovitz