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Advocacy Tools to Help You Achieve Results Laura Lacy Web Consultant TerpSys [email_address] www.terpsys.com www.linkedin....
About TerpSys <ul><li>We Delight our Customers! </li></ul><ul><li>We Help You Use Technology to Achieve Your Mission </li>...
Where Do You Start? <ul><li>Define your goals </li></ul><ul><ul><li>What needs to happen for this campaign to be considere...
Define Your Goals 03/03/10 Advocacy Tools http://www.flickr.com/photos/12968938@N00/3026219304/
Research 03/03/10 Advocacy Tools
Research your constituents <ul><li>http://www.forrester.com/Groundswell/profile_tool.html </li></ul>03/03/10 Advocacy Tools
<ul><li>Setup  Google Alerts  -  http://www.google.com/alerts </li></ul>Research: Listen 03/03/10 Advocacy Tools
Research: Listen <ul><li>Search  Technorati  for blogs on your topic  </li></ul>03/03/10 Advocacy Tools
Research: Listen <ul><li>Get an RSS Reader </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>iGoogle </li></u...
Research: Listen <ul><li>Monitor  Twitter   </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>TweetBeep </li...
Get Your Message Heard <ul><li>Sending your message out through multiple channels will get you the best results. </li></ul...
Get Your Message Heard: Participate <ul><li>Setup  personal  profiles on major social networking sites and begin to build ...
Twitter 03/03/10 Advocacy Tools
Twitter 03/03/10 Advocacy Tools
Facebook 03/03/10 Advocacy Tools As of 1/4/2010 -  http://www.istrategylabs.com/2010/01/facebook-demographics-and-statisti...
Facebook 03/03/10 Advocacy Tools
Niche Networks: Care2 03/03/10 Advocacy Tools
Niche Networks 03/03/10 Advocacy Tools
Niche Networks: Change.org 03/03/10 Advocacy Tools
Blogs <ul><li>Require time and commitment – Should be updated at least once per week </li></ul><ul><li>Should be written i...
Blogs 03/03/10 Advocacy Tools
YouTube 03/03/10 Advocacy Tools
Text Messages <ul><li>The response rate for call-in advocacy text messages (text messages urging a supporter to make a cal...
Email Marketing <ul><li>Testing </li></ul><ul><ul><li>Subject Lines </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><u...
Email Marketing <ul><li>Email Marketing Only </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>MagnetMail ...
Closing Thoughts <ul><li>Define clear and measurable goals </li></ul><ul><li>Do research to determine which methods to mov...
Thank you <ul><li>Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/laur...
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Online Advocacy Tools for NonProfits

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Online Advocacy Tools for NonProfits

  1. 1. Advocacy Tools to Help You Achieve Results Laura Lacy Web Consultant TerpSys [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy
  2. 2. About TerpSys <ul><li>We Delight our Customers! </li></ul><ul><li>We Help You Use Technology to Achieve Your Mission </li></ul><ul><li>We Offer Networked and Web Based Solutions Including: </li></ul><ul><ul><li>Website Design & Development </li></ul></ul><ul><ul><li>Interactive & Visual Design </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Database Integration </li></ul></ul><ul><li>Founded in 2000, Profitable Since Inception </li></ul><ul><li>235+ Employees, $20+ Million in Annual Revenues </li></ul><ul><li>“ Great,” “Best,” “Most Philanthropic” in 2007 </li></ul><ul><ul><li>SharePoint Development </li></ul></ul><ul><ul><li>Application Development </li></ul></ul><ul><ul><li>Search Engine / Usability Evaluations </li></ul></ul><ul><ul><li>End User Support / Network Services </li></ul></ul>
  3. 3. Where Do You Start? <ul><li>Define your goals </li></ul><ul><ul><li>What needs to happen for this campaign to be considered a success? </li></ul></ul><ul><ul><li>Make sure that they are measurable and not abstract </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Where does your audience get their news? </li></ul></ul><ul><ul><li>What are people saying about your topic? </li></ul></ul><ul><li>Get Your Message Heard </li></ul>
  4. 4. Define Your Goals 03/03/10 Advocacy Tools http://www.flickr.com/photos/12968938@N00/3026219304/
  5. 5. Research 03/03/10 Advocacy Tools
  6. 6. Research your constituents <ul><li>http://www.forrester.com/Groundswell/profile_tool.html </li></ul>03/03/10 Advocacy Tools
  7. 7. <ul><li>Setup Google Alerts - http://www.google.com/alerts </li></ul>Research: Listen 03/03/10 Advocacy Tools
  8. 8. Research: Listen <ul><li>Search Technorati for blogs on your topic </li></ul>03/03/10 Advocacy Tools
  9. 9. Research: Listen <ul><li>Get an RSS Reader </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><li>MyYahoo! </li></ul></ul>03/03/10 Advocacy Tools
  10. 10. Research: Listen <ul><li>Monitor Twitter </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>TweetBeep </li></ul></ul>03/03/10 Advocacy Tools
  11. 11. Get Your Message Heard <ul><li>Sending your message out through multiple channels will get you the best results. </li></ul><ul><li>Social Media </li></ul><ul><li>Text Messaging </li></ul><ul><li>Email Marketing </li></ul>03/03/10 Advocacy Tools
  12. 12. Get Your Message Heard: Participate <ul><li>Setup personal profiles on major social networking sites and begin to build a community </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Comment on Blog posts </li></ul><ul><li>Rate videos on YouTube </li></ul>03/03/10 Advocacy Tools Social Marketing will only be effective if you have an engaged audience!
  13. 13. Twitter 03/03/10 Advocacy Tools
  14. 14. Twitter 03/03/10 Advocacy Tools
  15. 15. Facebook 03/03/10 Advocacy Tools As of 1/4/2010 - http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  16. 16. Facebook 03/03/10 Advocacy Tools
  17. 17. Niche Networks: Care2 03/03/10 Advocacy Tools
  18. 18. Niche Networks 03/03/10 Advocacy Tools
  19. 19. Niche Networks: Change.org 03/03/10 Advocacy Tools
  20. 20. Blogs <ul><li>Require time and commitment – Should be updated at least once per week </li></ul><ul><li>Should be written in a more personal tone </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Frequent updates to your site means more visibility in search engines </li></ul></ul><ul><ul><li>Promotes conversation </li></ul></ul><ul><ul><li>Helps users relate to the cause through personal stories </li></ul></ul>03/03/10 Advocacy Tools
  21. 21. Blogs 03/03/10 Advocacy Tools
  22. 22. YouTube 03/03/10 Advocacy Tools
  23. 23. Text Messages <ul><li>The response rate for call-in advocacy text messages (text messages urging a supporter to make a call to a decision-maker on behalf of the organization) was 4.7% –nearly 6 times the 2009 benchmark response rate of 0.82% for call-in advocacy emails. – 2010 Nonprofit Text Messaging Benchmarks Study </li></ul><ul><li>Mozes </li></ul><ul><li>Mobile Commons </li></ul>03/03/10 Advocacy Tools
  24. 24. Email Marketing <ul><li>Testing </li></ul><ul><ul><li>Subject Lines </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><ul><ul><li>Time of day/week </li></ul></ul><ul><li>Segmentation </li></ul><ul><li>Personalization </li></ul>03/03/10 Advocacy Tools
  25. 25. Email Marketing <ul><li>Email Marketing Only </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>MagnetMail </li></ul></ul><ul><ul><li>iContact </li></ul></ul><ul><li>Advocacy Focused </li></ul><ul><ul><li>Democracy in Action </li></ul></ul><ul><ul><li>CapWiz </li></ul></ul><ul><ul><li>voterVOICE </li></ul></ul>03/03/10 Advocacy Tools
  26. 26. Closing Thoughts <ul><li>Define clear and measurable goals </li></ul><ul><li>Do research to determine which methods to move forward with </li></ul><ul><li>Understand that participating in Social Media takes time </li></ul><ul><li>Become personally involved - The most effective results are linked to an individual and not an organization </li></ul><ul><li>Test, test, test </li></ul>03/03/10 Advocacy Tools
  27. 27. Thank you <ul><li>Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy </li></ul>03/03/10 Advocacy Tools

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