State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR

•Download as PPTX, PDF•

2 likes•408 views

Laura Hampton of award winning digital marketing agency Impression shares her predictions for digital PR in 2020 and beyond.

Business

@impressiontalk
1
CHANGING TRENDS IN DIGITAL PR
Getting value in 2020 and beyond
@lauralhampton / @impressiontalk

@lauralhampton / @impressiontalk / impression.tips/sod19 2
Laura Hampton
@lauralhampton
Head of Digital PR
www.impression.co.uk

@lauralhampton / @impressiontalk / impression.tips/sod19 3
Digital PR was born
from an SEO need.
We needed to
build links. So we
did.

@lauralhampton / @impressiontalk / impression.tips/sod19 4

@lauralhampton / @impressiontalk / impression.tips/sod19 5

@lauralhampton / @impressiontalk / impression.tips/sod19 6
When every link is
a vote, you have to
get creative.
We started
investing more in
content.

@lauralhampton / @impressiontalk / impression.tips/sod19
It’s an infographic.
Of infographics.
I thought I was a genius.

@lauralhampton / @impressiontalk / impression.tips/sod19 8

@lauralhampton / @impressiontalk / impression.tips/sod19 9
Meanwhile, PR
pros were
smashing it…
achieving
coverage and
raising
awareness

@lauralhampton / @impressiontalk / impression.tips/sod19 10
We saw that.
We wanted that.

@lauralhampton / @impressiontalk / impression.tips/sod19 11
SEO PR

@lauralhampton / @impressiontalk / impression.tips/sod19 12

@lauralhampton / @impressiontalk / impression.tips/sod19 13

@lauralhampton / @impressiontalk / impression.tips/sod19 14
Trend 1: Traditional PR
Expect to see more of a focus
on more traditional PR
techniques

@lauralhampton / @impressiontalk / impression.tips/sod19

@lauralhampton / @impressiontalk / impression.tips/sod19 21
Trend 2: Link Earning
Expect more focus on ‘earning’
links through digital PR and
less on ‘link building’

@lauralhampton / @impressiontalk / impression.tips/sod19 25
Trend 3: SEO Driven PR
Expect more integrated
strategies and measurable
results

@lauralhampton / @impressiontalk / impression.tips/sod19
https://www.gocompare.com
/life-insurance/directors-cut/
https://www.gocompare.com
/gas-and-electricity/what-powers-
the-world/
https://www.gocompare.com
/travel-insurance/how-much-
should-you-tip/

@lauralhampton / @impressiontalk / impression.tips/sod19 29
Owned Goals
● Number of links
● Quality of links (DR)
● Topical relevance of links (TF)
● Positioning of links (PR)
SEO

@lauralhampton / @impressiontalk / impression.tips/sod19 30
Shared Goals
● Ranking improvements
● Traffic improvements
● Revenue growth
SEO

@lauralhampton / @impressiontalk / impression.tips/sod19 31
Trend 4: Link Building
Expect your SEOs to build links
without PR

@lauralhampton / @impressiontalk / impression.tips/sod19
Broken Backlinks
Citations
Resource Driven
Deserved Links
Expired Content

@lauralhampton / @impressiontalk / impression.tips/sod19 33
Trend 5: Cross Funnel
Broader marketing aspirations
addressed by digital PR tactics

@lauralhampton / @impressiontalk / impression.tips/sod19 34
Digital PR isn’t just a
combo of SEO and
PR… it’s a discipline
in its own right and
should form part of
better integrated
strategies

@lauralhampton / @impressiontalk / impression.tips/sod19
Digital PR and SEO
Yes, links - but let’s
also optimise our
assets and funnel
link equity
appropriately

@lauralhampton / @impressiontalk / impression.tips/sod19
Digital PR and PPC
Savvy marketers
build remarketing
lists and capture
data to target
audiences later

@lauralhampton / @impressiontalk / impression.tips/sod19 37
Funnel Campaigns
are all about
recognising the
top-of-funnel value
and encouraging
users through

@lauralhampton / @impressiontalk / impression.tips/sod19 39
Tangible KPIs
relating to
audience building
(remarketing),
engagement and
final conversions

@lauralhampton / @impressiontalk / impression.tips/sod19 40
Changing Trends in PR
1. More use of typically ‘traditional’ techniques to gain
widespread, high quality coverage and links

@lauralhampton / @impressiontalk / impression.tips/sod19 41
Changing Trends in PR
1. More use of typically ‘traditional’ techniques to gain
widespread, high quality coverage and links
2. Focus on ‘earning’ the links as much as ‘building’
them - why should journalists link?

@lauralhampton / @impressiontalk / impression.tips/sod19 42
Changing Trends in PR
1. More use of typically ‘traditional’ techniques to gain
widespread, high quality coverage and links
2. Focus on ‘earning’ the links as much as ‘building’
them - why should journalists link?
3. SEO driven PR - owned vs shared goals

@lauralhampton / @impressiontalk / impression.tips/sod19 43
Changing Trends in PR
1. More use of typically ‘traditional’ techniques to gain
widespread, high quality coverage and links
2. Focus on ‘earning’ the links as much as ‘building’
them - why should journalists link?
3. SEO driven PR - owned vs shared goals
4. SEO link building methods still valid

@lauralhampton / @impressiontalk / impression.tips/sod19 44
Changing Trends in PR
1. More use of typically ‘traditional’ techniques to gain
widespread, high quality coverage and links
2. Focus on ‘earning’ the links as much as ‘building’
them - why should journalists link?
3. SEO driven PR - owned vs shared goals
4. SEO link building methods still valid
5. Cross funnel marketing

Private and confidential 45
Laura Hampton
@lauralhampton
laura@impression.co.uk

What's hot

Social media for agencies 2013

Lightspan Digital

Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost. Presented at Content Jam, Chicago, 2014.

From Social Media Benchmarks to ROI: How to Begin with the End on Mind

Lightspan Digital

It Shouldn't Be Scary to Go Digital

Kyle Lacy

DMSS San Diego 2014 Presentation tw

Chris Pulley

#CNX14 - Making Mobile Moments Matter

Salesforce Marketing Cloud

Social Media Content Flow: Creating Social Media Content That's On Target

Mark Traphagen

Are you a real estate agent? Does social media scare you? Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market. What you’re not very good at is applying this to your social media. (Well, most of you aren’t!) You need to think of social online like you do social offline! Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it? In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing. Read more at: blog.wishpond.com

Social Media Marketing for Real Estate Agents: 21 Tips

Wishpond

89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.” In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.

Content Creation Best Practices & The Problem With Editorial Calendars

Ben Grossman

CONVERSION DAY :: Amplifying Storytelling with Influencer Marketing

Carole Lamarque

Social Media Metrics: What You Should Be Tracking

DigitalSherpa

1 Reasons every startup should invest in a strong visual identity Lessons Bob learned on the path toward building a brand every team member is proud of What to do if you end up with a logo that looks like underpants WHAT YOU’RE GOING TO LEARN Company DNA EVOLVING A VISUAL IDENTITY WE LOVE DATA We are 130 people who are crazy… about data. HOW WE GOT STARTED We started out just like any other company: a few passionate people with a big idea BUT WHAT HAPPENS WHEN YOU GROW? FONTS Everything Breaks WHAT BREAKS? Communication Management style Recruiting Compensation Workflows Office space  Visual identity? WHAT IS COMPANY DNA? Company DNA: The most potent attributes of the founding team. Common Convention: this identity sticks with a company forever My Take: This is a weak metaphor. Company DNA mutates in its own lifetime. RJMETRICS DNA Our story is just one case study on how company DNA can evolve. We’ve changed a lot. We’ve also made a lot of mistakes. I hope you can learn from the story. SO WHAT WAS OUR DNA? FRUGALITY. TO A FAULT. State Prison County Prison $400/mo? Sold! State Prison County Prison Clown Tie Wrinkled MC Hammer Pants Act I: Outsourcing FAKE IT UNTIL YOU MAKE IT What do you do if style isn’t in your DNA? You buy it! …but what if you’re a broke company? You outsource it! 2008 (OUR FUNDING YEAR) Standards for consumer use impacted expectations for business use “Consumerization of the enterprise” MEANWHILE...WE GREAT AND STARTED HIRING Our needs evolved, and our DNA did too. MEANWHILE...AND EXTERNAL PRESSURE WAS RISING We A/B Tested our Want Ads WE MOVED TO PHILADELPHIA Act II: Hired Guns MEANWHILE...(STILL NO DESIGNER ON STAFF) BORROWING FROM OUR MENTORS IT WAS TIME FOR A WEBSITE REDESIGN “Can you throw in a logo?” SELF ANALYSIS Act III: Identity FRUGALITY BECOMES EFFICIENCY DNA MUTATION “We need a new visual identity.” Risky click of the day… Google customer survey results: WHAT DO WE DO? ü Abandon the dodecahedron? ü Hang our heads in shame? 50,000 uniques 0.1% view-to-SQL 50 SQLs 19.8% SQL-to-paid 10 paying clients $20k ARR ACV $200k of new ARR/year 15x ARR Multiple (w00t!) $3MM of Equity Value A Secret Society… HACKATHONS ARE FOR HACKING! Epilogue: Dodeca Pride IDENTITY IS A PART OF CULTURE Inputs: •  How people treat each other •  Your core values Outputs: •  Perks •  Identity REASONS EVERY STARTUP SHOULD INVEST IN A STRONG VISUAL IDENTITY

Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...

Kissmetrics on SlideShare

Personal Branding Tips and Tactics for Professionals

Mel Carson

#CultFollowing: Build your 2017 Digital Marketing Strategy

Camilla White

Local Online Marketing - Key Strategies to Drive Revenue

Mike Merrill

BITB -- The Digitally Integrated Pitch

agencyside

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.

2015 Social Media Trends - GCAA

Erica Campbell Byrum

Big Brand Influencer Marketing - Trends, Case Studies, Best Practices

TopRank Marketing Agency

"These days content marketing feels like a suicide mission,” Says Larry Kim. That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg? Two words: Social ads. Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click. The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business. In this webinar, Larry Kim will cover: The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more Social re-marketing: strategies for turning clicks into leads and sales on the cheap

Larry Kim's Top 10 Facebook Hacks of all time!

GrowthHackers

WOMMA RTM Aggregated Desk

Expion

With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing. In this session you will learn: Techniques to find your target audience How to drive results with a scrappy budget How to effectively launch an employee advocacy program to drive additional site traffic and awareness When to ask for a budget increase based off clear data

Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event

Ryan Peña

What's hot (20)

Social media for agencies 2013

From Social Media Benchmarks to ROI: How to Begin with the End on Mind

It Shouldn't Be Scary to Go Digital

DMSS San Diego 2014 Presentation tw

#CNX14 - Making Mobile Moments Matter

Social Media Content Flow: Creating Social Media Content That's On Target

Social Media Marketing for Real Estate Agents: 21 Tips

Content Creation Best Practices & The Problem With Editorial Calendars

CONVERSION DAY :: Amplifying Storytelling with Influencer Marketing

Social Media Metrics: What You Should Be Tracking

Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...

Personal Branding Tips and Tactics for Professionals

#CultFollowing: Build your 2017 Digital Marketing Strategy

Local Online Marketing - Key Strategies to Drive Revenue

BITB -- The Digitally Integrated Pitch

2015 Social Media Trends - GCAA

Big Brand Influencer Marketing - Trends, Case Studies, Best Practices

Larry Kim's Top 10 Facebook Hacks of all time!

WOMMA RTM Aggregated Desk

Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event

Similar to State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR

How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...

Laura Hampton

Brighton SEO: How to Get More Value from Digital PR - Laura Hampton

Laura Hampton

Samantha and Susan's Marketing Predictions for 2023

Samantha Russell

Sheffield DM: Maximising the Value of Digital PR

Laura Hampton

Samantha and Susan's Marketing Predictions for 2023

Samantha Russell

Samantha and Susan's Marketing Predictions for 2023

Samantha Russell

Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one! Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients. Follow me on Twitter to continue the conversation - @FrannGriffin Fran Griffin, Digital PR Manager at Digitaloft.

Fran Griffin - Brighton SEO: Measuring Digital PR

Fran Griffin

Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...

Michael Pranikoff

Social Media: Building Your Brand Audience

The Advertising Research Foundation

Workshop for staffing leaders: Lead generation with social media

LinkedIn Italia

Social Media, PR & SEO Convergence - Internet World 2011

Steve Lock

Outreach Digital - How to structure a digital PR campaign

Branded3

How to structure a digital PR campaign

Outreach Digital

In 2014 researchers from the Princeton University announced in the Guardian that Facebook will lose 80% of its users by 2017. Year 2012 - Facebook entered the NASDAQ stock exchange and became the highest valued listed company which has ever debuted. What mistakes did the researchers make in their hypothesis? I am inviting you to the presentation about strategies of the future social media marketing. Rahim Blak.

Social Media Strategies - Presentation in English. Rahim Blak 2017

Rahim Blak

66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0

Personalize Your Buyer's Experience Using Sales and Marketing

HubSpot

2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO

Gillian Muessig

MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need. Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.

Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...

Rockit Conference

Uk Recruiter event 05062014

Alex Charraudeau

Influencer Marketing in 2021: Working with Social Media Influencers

SEM Updates - Digital Marketing Blog

In Blurbs Media Kit

inBlurbs

Similar to State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR (20)

How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...

Brighton SEO: How to Get More Value from Digital PR - Laura Hampton

Samantha and Susan's Marketing Predictions for 2023

Sheffield DM: Maximising the Value of Digital PR

Samantha and Susan's Marketing Predictions for 2023

Fran Griffin - Brighton SEO: Measuring Digital PR

Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...

Social Media: Building Your Brand Audience

Workshop for staffing leaders: Lead generation with social media

Social Media, PR & SEO Convergence - Internet World 2011

Outreach Digital - How to structure a digital PR campaign

How to structure a digital PR campaign

Social Media Strategies - Presentation in English. Rahim Blak 2017

Personalize Your Buyer's Experience Using Sales and Marketing

2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO

Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...

Uk Recruiter event 05062014

Influencer Marketing in 2021: Working with Social Media Influencers

In Blurbs Media Kit

Recently uploaded

Organizational Transformation Lead with Culture

Seta Wicaksana

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

meghakumariji156

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

How to Get Started in Social Media for Art League City

Eric T. Tung

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

Katrina Personal Brand Project and portfolio 1

kcpayne

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

Falcon Invoice Discounting: Tailored Financial Wings

Falcon Invoice Discounting

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

believeminhh

Falcon Invoice Discounting: Empowering Your Business Growth

Falcon investment

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

instagramfab782445

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, o

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Tim Wilson

Phases of Negotiation .pptx

nandhinijagan9867

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Abortion pills in Kuwait Cytotec pills in Kuwait

Recently uploaded (20)

Organizational Transformation Lead with Culture

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

Mckinsey foundation level Handbook for Viewing

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

How to Get Started in Social Media for Art League City

Buy gmail accounts.pdf buy Old Gmail Accounts

Katrina Personal Brand Project and portfolio 1

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Cannabis Legalization World Map: 2024 Updated

Falcon Invoice Discounting: Tailored Financial Wings

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

Falcon Invoice Discounting: Empowering Your Business Growth

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

Marel Q1 2024 Investor Presentation from May 8, 2024

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Phases of Negotiation .pptx

Pre Engineered Building Manufacturers Hyderabad.pptx

HomeRoots Pitch Deck | Investor Insights | April 2024

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR

1. @impressiontalk 1 CHANGING TRENDS IN DIGITAL PR Getting value in 2020 and beyond @lauralhampton / @impressiontalk

2. @lauralhampton / @impressiontalk / impression.tips/sod19 2 Laura Hampton @lauralhampton Head of Digital PR www.impression.co.uk

3. @lauralhampton / @impressiontalk / impression.tips/sod19 3 Digital PR was born from an SEO need. We needed to build links. So we did.

4. @lauralhampton / @impressiontalk / impression.tips/sod19 4

5. @lauralhampton / @impressiontalk / impression.tips/sod19 5

6. @lauralhampton / @impressiontalk / impression.tips/sod19 6 When every link is a vote, you have to get creative. We started investing more in content.

7. @lauralhampton / @impressiontalk / impression.tips/sod19 It’s an infographic. Of infographics. I thought I was a genius.

8. @lauralhampton / @impressiontalk / impression.tips/sod19 8

9. @lauralhampton / @impressiontalk / impression.tips/sod19 9 Meanwhile, PR pros were smashing it… achieving coverage and raising awareness

10. @lauralhampton / @impressiontalk / impression.tips/sod19 10 We saw that. We wanted that.

11. @lauralhampton / @impressiontalk / impression.tips/sod19 11 SEO PR

12. @lauralhampton / @impressiontalk / impression.tips/sod19 12

13. @lauralhampton / @impressiontalk / impression.tips/sod19 13

14. @lauralhampton / @impressiontalk / impression.tips/sod19 14 Trend 1: Traditional PR Expect to see more of a focus on more traditional PR techniques

15. @lauralhampton / @impressiontalk / impression.tips/sod19

16. @lauralhampton / @impressiontalk / impression.tips/sod19

17. @lauralhampton / @impressiontalk / impression.tips/sod19

18. @lauralhampton / @impressiontalk / impression.tips/sod19

19. @lauralhampton / @impressiontalk / impression.tips/sod19

20. @lauralhampton / @impressiontalk / impression.tips/sod19

21. @lauralhampton / @impressiontalk / impression.tips/sod19 21 Trend 2: Link Earning Expect more focus on ‘earning’ links through digital PR and less on ‘link building’

22. @lauralhampton / @impressiontalk / impression.tips/sod19

23. @lauralhampton / @impressiontalk / impression.tips/sod19

24. @lauralhampton / @impressiontalk / impression.tips/sod19

25. @lauralhampton / @impressiontalk / impression.tips/sod19 25 Trend 3: SEO Driven PR Expect more integrated strategies and measurable results

26. @lauralhampton / @impressiontalk / impression.tips/sod19

27. @lauralhampton / @impressiontalk / impression.tips/sod19 https://www.gocompare.com /life-insurance/directors-cut/ https://www.gocompare.com /gas-and-electricity/what-powers- the-world/ https://www.gocompare.com /travel-insurance/how-much- should-you-tip/

28. @lauralhampton / @impressiontalk / impression.tips/sod19

29. @lauralhampton / @impressiontalk / impression.tips/sod19 29 Owned Goals ● Number of links ● Quality of links (DR) ● Topical relevance of links (TF) ● Positioning of links (PR) SEO

30. @lauralhampton / @impressiontalk / impression.tips/sod19 30 Shared Goals ● Ranking improvements ● Traffic improvements ● Revenue growth SEO

31. @lauralhampton / @impressiontalk / impression.tips/sod19 31 Trend 4: Link Building Expect your SEOs to build links without PR

32. @lauralhampton / @impressiontalk / impression.tips/sod19 Broken Backlinks Citations Resource Driven Deserved Links Expired Content

33. @lauralhampton / @impressiontalk / impression.tips/sod19 33 Trend 5: Cross Funnel Broader marketing aspirations addressed by digital PR tactics

34. @lauralhampton / @impressiontalk / impression.tips/sod19 34 Digital PR isn’t just a combo of SEO and PR… it’s a discipline in its own right and should form part of better integrated strategies

35. @lauralhampton / @impressiontalk / impression.tips/sod19 Digital PR and SEO Yes, links - but let’s also optimise our assets and funnel link equity appropriately

36. @lauralhampton / @impressiontalk / impression.tips/sod19 Digital PR and PPC Savvy marketers build remarketing lists and capture data to target audiences later

37. @lauralhampton / @impressiontalk / impression.tips/sod19 37 Funnel Campaigns are all about recognising the top-of-funnel value and encouraging users through

38. @lauralhampton / @impressiontalk / impression.tips/sod19

39. @lauralhampton / @impressiontalk / impression.tips/sod19 39 Tangible KPIs relating to audience building (remarketing), engagement and final conversions

40. @lauralhampton / @impressiontalk / impression.tips/sod19 40 Changing Trends in PR 1. More use of typically ‘traditional’ techniques to gain widespread, high quality coverage and links

41. @lauralhampton / @impressiontalk / impression.tips/sod19 41 Changing Trends in PR 1. More use of typically ‘traditional’ techniques to gain widespread, high quality coverage and links 2. Focus on ‘earning’ the links as much as ‘building’ them - why should journalists link?

42. @lauralhampton / @impressiontalk / impression.tips/sod19 42 Changing Trends in PR 1. More use of typically ‘traditional’ techniques to gain widespread, high quality coverage and links 2. Focus on ‘earning’ the links as much as ‘building’ them - why should journalists link? 3. SEO driven PR - owned vs shared goals

43. @lauralhampton / @impressiontalk / impression.tips/sod19 43 Changing Trends in PR 1. More use of typically ‘traditional’ techniques to gain widespread, high quality coverage and links 2. Focus on ‘earning’ the links as much as ‘building’ them - why should journalists link? 3. SEO driven PR - owned vs shared goals 4. SEO link building methods still valid

44. @lauralhampton / @impressiontalk / impression.tips/sod19 44 Changing Trends in PR 1. More use of typically ‘traditional’ techniques to gain widespread, high quality coverage and links 2. Focus on ‘earning’ the links as much as ‘building’ them - why should journalists link? 3. SEO driven PR - owned vs shared goals 4. SEO link building methods still valid 5. Cross funnel marketing

45. Private and confidential 45 Laura Hampton @lauralhampton laura@impression.co.uk

State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR

Similar to State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR (20)

More from Laura Hampton

More from Laura Hampton (20)

Recently uploaded

Recently uploaded (20)

State of Digital Conference 2019: Laura Hampton - Future Predictions in Digital PR