The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.

1. Building Digital Eminence
How to look great online
Laura Nicholas, IBM Corporation
Social Media & Communications Strategist
January 2011

2. Agenda
What is digital eminence?
How do I create it?
Where do I start?
What does it take?
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3. What is digital eminence?
A person with eminence is known and respected for
their achievements and knowledge.
Digital Eminence
is how you appear online.
What do people
see when they
Google me?
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4. Agenda
What is digital eminence?
How do I create it?
Where do I start?
What does it take?
4

5. Eminence is created by demonstrating
expertise and building awareness of it.
You know how to do this in the real world through
in-person interactions
but
you can expand this through social media.
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6. Businesses use social media…
…to engage with employees, clients and business partners.
Listen to what is being said about them and their
industry.
Share thought leadership and ideas.
Publicize brand messages, news, and announcements.
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7. You should too.
Recognition Reach
Social media gives you a vehicle to publicize professional
activities and ideas which helps improve your digital eminence
and
gives you a way to engage with and learn from other
professionals you may never meet in person.
Relationships Resources
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8. Agenda
What is digital eminence?
How do I create it?
Where do I start?
What does it take?
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9. #1
Define your
personal brand
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10. What is a personal brand?
“Your personal brand is composed of values, a
mission, and a positioning statement that depict
what you do and who your audience is. It is an
indicator for how valuable you are to employers and
customers at every stage of your career”.
Dan Schawbel, PersonalBrandingBlog.com
What do I want
to be known for?
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11. Write your bio
What makes you unique?
Think about your knowledge, your experience, your
personality, your talents and your goals.
Use your resume, recent projects and job roles as input.
Consider how others brand you.
Ask a colleague, mentor, friend or spouse for help
and feedback.
Your bio is your branding statement
and will drive all of your eminence activities.
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12. #2
Look Great on LinkedIn
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13. LinkedIn is your own personal web page
Make it Great!
1. Open profile to full view so your photo / bio appears in search.
2. Add your well written bio
Highlight subject matter expertise and include keywords
3. Add links to other web properties you own
Twitter, blog, YouTube, etc.
4. Add additional Groups that line up with expertise and interests
Professional associations and topical interest groups.
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14. #3
Share ideas through
Microblogging
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15. Did you know you can microblog on
LinkedIn?
Network status bar
Use the Network Status bar to publicize events, share
news and links to thought leadership and other
publications
Groups
Monitor and participate in discussions to stay informed,
find topics for conversation starters and create visibility in
your point of view
Start a new discussion thread
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16. But wait, what will I write about?
You want to showcase knowledge and
expertise that supports your personal brand
Share links to news, articles, events, thought
leadership
A few good sources…
Industry issues
Articles you wrote
Articles and books recently read
Events
Speaking engagements
Thought Leadership
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17. #4
Blog – on
someone else’s blog
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18. Post comments to blogs you follow or
write a guest blog post
Follow leading blogs in your industry
Write comments to posts where you can add value
This shows your knowledge and ability to craft a convincing
viewpoint
Comments show up in Google results when you post using a
comment management tool such as Disqus Profile.
Share blog posts with colleagues and clients
Pursue guest blogging opportunities, start with
company-owned blogs.
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19. #5
Launch your own
web property
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20. Establish your own web property
Set up a Twitter account
Launch a traditional blog
Share videos on YouTube
Share slides on SlideShare
etc.
But, consider these questions first…
• Who do I want to reach?
• What will I write about?
• What do I want to achieve?
• How much time can I spend?
• How will I promote it?
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21. Agenda
What is digital eminence?
How do I create it?
Where do I start?
What does it take?
21

22. To get results you need
Time
Willingness to learn
Desire to interact online
Start small. Observe. Join in.
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23. Take Action!
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24. Get started today
1. Define your personal brand.
2. Shore up LinkedIn.
3. Use LinkedIn to share ideas and links to content
you find useful.
4. Look for opportunities to comment on blogs and
volunteer to write a guest post.
5. If you want to establish a Twitter account or blog,
take time to plan first.
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25. Evidence of your reputation is
only few clicks away.
You have the power
to make it look great.
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26. Learn more
Social media school on SocialMediaToday
http://socialmediatoday.com/school/
Chris Brogan – Social Media 101
http://www.chrisbrogan.com/social-media-101/
HubSpot – Internet Marketing blog
http://blog.hubspot.com/
IBM Social Computing Guidelines
http://www.ibm.com/blogs/zz/en/guidelines.html
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