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Laura Solomon, MCIW, MLS Library Services Manager , OPLIN

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<ul><li>&quot; Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better .&quot; </li></ul><ul><li>Avinash Kaushik, Google's analytics evangelist </li></ul>

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1. Ways to FAIL at the START

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http://www.flickr.com/photos/nathanwells/867602573/in/photostream/

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Profiles matter

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Building DOES NOT EQUAL brand

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2. Ways to to fail DURING

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You are HERE

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Talk to us… … or kiss us goodbye .

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http://www.flickr.com/photos/jugbo/3262710210/

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Using the WRONG PERSON to do your SM work?

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3. Failing when RESPONDING

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4. Failing friending/following

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THANKS FOR FOLLOWING US!

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5. A couple of things to consider

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Something else to think about

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(Absolutely shameless plug)

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<ul><li>http://www.twitter.com/laurasolomon </li></ul><ul><li>http://www.facebook.com/laurasolomon </li></ul><ul><li>http://www.linkedin.com/in/laurasolomon </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.meanlaura.com </li></ul><ul><li>http://www.slideshare.net/laurasolomon </li></ul>Thank you!