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New Innovations in social media & digital marketing <br />It’s More Than Just Facebook & Twitter<br />Lauren Cooney<br />D...
Welcome to a 20 minute cram session<br />Agenda:<br />- Curation<br />- Social Media Management<br />- Measurement & Analy...
Criteria<br />3rd Party Perspective:<br />- I have not built any of these technologies<br />- I currently do not work for ...
Curation: buzzword or not, it worksPaper.Li & FlipBoard<br /><ul><li> Master Aggregator
 Amazing User Interface
 Easy Curation
 Not Corporate Yet…
 Twitter & Facebook Aggregator
 Decent User Interface
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New Innovations in Social Media & Digital Marketing (It's More than Just Facebook & Twitter)

Lauren Cooney's Presentation for Web 2.0 Expo San Francisco, March 2011.

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New Innovations in Social Media & Digital Marketing (It's More than Just Facebook & Twitter)

  1. New Innovations in social media & digital marketing <br />It’s More Than Just Facebook & Twitter<br />Lauren Cooney<br />Director, WW Developer Evangelism<br />Juniper Networks<br />lcooney@juniper.net<br />Twitter: @lcooney<br />
  2. Welcome to a 20 minute cram session<br />Agenda:<br />- Curation<br />- Social Media Management<br />- Measurement & Analytics<br />- Semantic Web (3.0)<br />- Social Websites <br />
  3. Criteria<br />3rd Party Perspective:<br />- I have not built any of these technologies<br />- I currently do not work for any of these companies<br />- Demo/Try/Use Test<br />Technologies:<br />- Must Do Something Unique & Different<br />- Affordable or Free<br />- Scalable<br />- Early Stage but Promising <br />
  4. Curation: buzzword or not, it worksPaper.Li & FlipBoard<br /><ul><li> Master Aggregator
  5. Amazing User Interface
  6. Easy Curation
  7. Not Corporate Yet…
  8. Twitter & Facebook Aggregator
  9. Decent User Interface
  10. Easy & Free Curation
  11. More Features Needed</li></li></ul><li>Social Media Management: Socialflow<br />- Best Time & Content For a Tweet or Facebook Post<br />- Metrics & Reporting<br />- Acts on Real-time Intelligence<br />- Great Dashboard Analytics<br />- Tip: Can Try Now with Beta Offer<br />
  12. Measurement & Analytics: HootSuite<br />- Provides inexpensive measurement & analytics<br />- Easy-to-Use & Scalable<br />- Multi-faceted (pluggable)<br />- Trusted by Community<br />- Team Collaboration <br />- Internationalization<br />
  13. Customer Care<br />Corporate Reputation<br />Competitive Analysis<br />Campaign Effectiveness<br />Product Insight<br />COMPREHENSIVE ANALYSIS<br />SENTIMENT<br /><ul><li>Dimensional Analysis
  14. Filtering
  15. Voice
  16. Keyword Search
  17. Dimensional Navigation
  18. Drill Through to Content</li></ul>AFFINITY ANALYTICS<br />EVOLVING TOPICS<br /><ul><li>Relevant Topics
  19. Associated Themes
  20. Ranking and Volume
  21. Relationship Tables
  22. Relationship Matrix
  23. Relationship Graph</li></ul>Semantic Web: IBM Delivers Cognos consumer insights<br />Business Drivers<br /> Product Capabilities<br />Source Areas<br />FACEBOOK<br />BLOGS<br />DISCUSSION FORUMS<br />TWITTER<br />NEWSGROUPS<br />MULTILINGUAL<br />
  24. Social websites: Adobe/Day & Jive<br />Getting Social Has Never Been Easier<br />Do-It-Yourself Publishing<br />Drag & Drop Functionalities<br />Social Integration Capabilities<br />Community Profiles & Blogs<br />
  25. Contact:<br />Lauren Cooney<br />Director, WW Developer Evangelism<br />Juniper Networks<br />lcooney@juniper.net<br />Twitter: @lcooney<br />

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Lauren Cooney's Presentation for Web 2.0 Expo San Francisco, March 2011.

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