The document discusses common myths about social media and provides facts to debunk each one. Some of the myths addressed include that you need to be active on all platforms, that social media is just for marketing, and that going viral should be the goal. The facts provided emphasize that focusing on a few key platforms is better, that social media has uses beyond marketing, and that meeting strategic objectives is more important than views or shares. The overall message is that there are misconceptions about social media and its best uses for organizations.

1. Social Media Myths
Separating the wheat from the chaff so
your social enterprise can rock the social web
Wednesday, February 23, 2011

2. Myth #1:
You need to have an
active social media
presence everywhere.
Fact:
It’s way easier to join a party than start one.
Wednesday, February 23, 2011

3. Myth #2:
Social media is for
marketing.
Fact:
Social web tools include internal applications as
well as customer-facing ones.
Wednesday, February 23, 2011

4. Myth #3:
Social media is by, of &
for young people.
Fact:
Social media works best when it’s truly collective.
Wednesday, February 23, 2011

5. Myth #4:
Social media is a
time-waster.
Fact:
Done right, it can save you time
& improve efficiency.
Wednesday, February 23, 2011

6. Myth #5:
If I spend too much
time online, my “real”
social life will suffer.
Fact:
Active engagement online can improve
offline relationships.
Wednesday, February 23, 2011

7. Myth #6:
If we make a mistake,
we risk abject public
humiliation.
Fact:
Sincere apologies go a long way, even online.
Wednesday, February 23, 2011

8. Myth #7:
No pain, no gain.
Fact:
You can use social web tools to amplify & extend
the work you love most.
Wednesday, February 23, 2011

9. Myth #8:
“Going viral” is a goal.
Fact:
Getting a lot of page views is nice, but meeting
your strategic objectives is more important.
Wednesday, February 23, 2011

10. Myth #9:
Social media is a
slippery slope to
consensus mayhem.
Fact:
Asking for input from your community doesn’t
require handing them the reins.
Wednesday, February 23, 2011

11. Keep in touch
• www.raisedeyebrow.com
• lauren@raisedeyebrow.com
• Twitter: @laurenbacon
• http://about.me/
laurenbacon
• www.thebossofyou.com
• www.womensconference.ca
Wednesday, February 23, 2011