Camss strategy deck wo video
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"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
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Camss strategy deck wo video
- 1. © 2014 IBM Corporation How IBM is fuelling Enterprise Transformation and Innovation Laurent Boes Disruptive Technologies Strategist @laurentboes
- 3. © 2014 IBM Corporation‹#›
- 4. OPEN HYBRID PARTNERSHIPS DATA CLOUD ENGAGEMENT MOVE UP THE VALUE STACK INDUSTRY EXPERTISE SPEED, AGILITY ELIMINATE COMPLEXITY ENGAGE WITH OUR CLIENTS STRATEGIC IMPERATIVES DIFFERENTIATED VALUE FOR OUR CLIENTS FOCUS ON HIGHER VALUE RUNNING OUR ENTERPRISE The IBM and Weather Company AllianceKey themes of the IBM Strategy
- 6. STRATEGIC IMPERATIVE 1. Make markets by transforming industries and professions with data. WHAT WE SEE SHIFTING Data is becoming the world’s new natural resource. CONSIDER: $187B potential market in 2015. Survey results suggest 61% of enterprise tech projects are now funded by the business rather than the IT department. 61% $14B CRO $17B $16B City Manufacturing Officer $25B $28B $40B $61B $99B $39B Chief Customer Officer CFO CHRO CSCO CPO Chief Medical Officer CMO CSO Market opportunity (SWG + GBS + GPS) Scale the market Incubate the market Emerging priorityCity Legal Officer IBM CONFIDENTIAL 2014 4 $24B $18B $31B City Leaders connected objects and devices on the planet generating data by 2015. 1,000,000,000,000 increase in data-transmitting transistors per human by 2017. 3x DVDs worth of data is generated daily. 500M petabytes of data is collected every hour by a major retailer. 2.5 gigabytes of new data generated every day. 2.5B of the world’s data is unstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights. 4/5ths The growth rate of IT spending by groups outside of IT than in IT from 2014 to 2017. 2.5x
- 7. Making markets by transforming industries and professions with data. Data is the new basis of competitive advantage. INVESTMENT INVESTMENT $1B EXPERTISE-BUILDING INTELLECTUAL CAPITAL $24B $1B $17B $7B of IBM Research is focused on big data and analytics 5 1/3rd Analytics everywhere Speed of insight core differentiator Cognitive capability is key IBM CONFIDENTIAL 2014 EXPERTISE analytics-based patents generated each year. 500 MARKET IMPACT invested to date to build IBM’s capabilities in Big Data & Analytics. in Flash technology, providing industry-leading speed and efficiency to enable data to be real-time ready for analytics. in Big Data & Analytics acquisitions, including more than 34 acquired companies. cumulative organic development since 2005. to establish the IBM Watson Group, dedicating 2,000 professionals to the effort. Includes $100 million to enable an ecosystem of entrepreneurs and partners. IBM analytics consultants. 15,000 IBM mathematicians. 400 IBM business partners. 2,215 dedicated Watson professionals. 2,000 engagements to date 40,000 Big Data & Analytics revenue in 2013. It is expected to reach $20B in 2015. $16B university partnerships. 1,000 Big Data University enrollments. 135,000 active practitioners in AnalyticsZone.com. 40,000 OUR POINT OF VIEW: THEREFORE IBM IS:
- 8. Voice of Customer Understand individuals Product Research & Innovation Identify unmet needs Real Time Operations Sense demand shifts Talent Acquisition Work with the best Behavior Driven Service Engagement in context Insights from Twitter can shape every business decision Twitter distinctively represents the public pulse of the planet
- 9. Integration of Twitter data with IBM analytics services on the cloud New data intensive capabilities for the enterprise Specialized enterprise consulting Business decision making will never be the same. And what it means to you? The value of the IBM / Twitter partnership…
- 10. Segment of “interested in weight loss” focused on “smoothies” shows mostly young, single females While creating campaigns, doing product research or looking for new target segments – IBM classifies data in a way that results in more informed decisions Active reports let you dig into the data to pull insights
- 11. Dr. Tom Frieden actually influences conversations of many other users: •> 15000 accounts influenced •Some of the accounts are known to Client However, most of the influencees are new for Client: Kathleen Sebelius (ID SEBELIUS) Former secretary of HHS Category: Policy Maker Very influential: 38511 followers, less active (284 tweets), generates lot of engagement (54860) and has very high authority Influencee Twitter Handle Strength of Influence Influence Score Sebelius 52.682674 93 NIHDirector 52.682674 80 ashishkjha 52.682674 60 HHS_DrKoh 52.682674 38 drjmob 52.682674 12 Farzad_MD 95.786674 9 charlesornstei n 86.208 8 Surgeon_Gene ral 81.41868 8 HarvardHSPH 62.261337 8 Exampleinfluencees/influencers Actual Analysis – Influencer Networks
- 12. Actual Analysis – Influencer NetworksIBM and Facebook
- 13. Watson Analytics for Weather and Industry Solutions Cloud and Mobile App Developer Tools Business and Operational Weather Expertise #WeatherMeansBiz The IBM and Weather Company Alliance
- 14. The IBM and Weather Company Alliance
- 15. © 2014 International Business Machines Corporation 13 Welcome to Watson IBM Watson
- 17. IBM Watson is on the market today, not in research labs
- 18. 18 IBM Watson Health ongoing partnerships
- 19. IBM Industry Analytics Solutions
- 20. IBM & Spark commitment
- 21. STRATEGIC IMPERATIVE 2. Remake enterprise IT for the era of cloud. WHAT WE SEE SHIFTING The emergence of cloud is transforming IT and business processes into digital services. CONSIDER: 1/4th 50% 85% 72%$250B 100 CloudNon-Cloud CAGR growth for Cloud by 2020 -2% 7% 46% Today 2020 Cloud percentage of total IT spend 6 25% IBM CONFIDENTIAL 2014 of the world’s applications will be available in the cloud by 2016. potential market size for cloud by 2017. of large enterprises will have hybrid cloud deployments by 2017. of developers already report that cloud-based services or APIs are part of the applications they’re designing. of new software is now being built for the cloud. countries have data- protection regulations in place.
- 22. Remaking enterprise IT for the era of cloud. Cloud is the path to new business models. INVESTMENT EXPERTISE PORTFOLIO MARKET IMPACT 500+ 7 $7B 1,500+ 36,000 70% 5.5M $4B+ Hybrid clouds are key Cloud needs same rigor as on prem Leverage clouds to reinvent your business INTELLECTUAL CAPITAL IBM CONFIDENTIAL 2014 16 DEVELOPERS OUR POINT OF VIEW: THEREFORE IBM IS: invested to date to build Cloud capabilities. $1.2B to build SoftLayer pods in 2014. acquired companies, including SoftLayer. CLIENTS 80%of FORTUNE 500 companies use IBM’s Cloud capabilities. client transactions processed through IBM’s Public Cloud daily. Growth of year-to-year revenue. Revenue in 2013, with a $2B annual run rate for “as-a-service.” 8,000 20,000 100+ 15 40 virtual machine configurations available to IBM’s clients (versus 27 fixed configurations by nearest competitor). SoftLayer exposed services to provide a view of the client’s environment. industry leading SaaS and IaaS offerings. new cloud data centers planned for 2014, bringing global total up to: developers contributing to open-standards projects as a founding member of OpenStack. Cloud-based patents. Cloud experts.
- 23. IBM Bluemix
- 24. IBM Bluemix: developers’ expectations have evolved 2 4 Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Useful APIs
- 25. IBM Bluemix: how does it work?
- 26. 2 6 IBM Bluemix: the innovation platform
- 27. 27 IBM Hybrid Cloud approach
- 28. IBM and SAP Cloud Partnership
- 29. IBM & Box new way to work partnership
- 30. IBM Watson Health Cloud
- 31. STRATEGIC IMPERATIVE 3. Enable “systems of engagement” for enterprises. And lead by example. WHAT WE SEE SHIFTING Social. Mobile. Data. Together they are empowering people with knowledge, enriching them through networks and spawning expectations for real value in return for their information, with enterprises they trust. of Millennials say social and user-generated content has an influence on what they buy. 57% of companies in 2014 expect to devote more than 25% of their IT spending to systems of engagement. (Almost double the investment one year ago.) CONSIDER: of smartphone users check an app as soon as they wake up. of U.S. adult smartphone users keep their phones with them 22 hours per day. The response time users expect from a company once they have contacted them via social media. of individuals are willing to trade their information for a personalized offering. of U.S. adults say they would not return to a business that lost their personal, confidential information. 2x 57% 8IBM CONFIDENTIAL 2014 of upside potential in online retail sales if buyers trust more. of Boomers agree. as many people in 2013 were willing to share their geolocation data in return for personalized offers compared to the previous year. $1T 2/3rds 84% 5mins. 4/5ths 80% 84% 70%
- 32. THEREFORE IBM IS: We are enabling “systems of engagement” for enterprises. And leading by example. OUR POINT OF VIEW: A systematic approach to engagement is now required. Speed and responsiveness Personalize interactions Earn the right through security 8 6,000 companies acquired in mobile. companies acquired in security. 69%year-to-year revenue growth in Mobile. year-to-year revenue growth in Social Business. 25. 10security operation centers globally. billion security events monitored daily in 130 countries. 2,800+. 19%year-to-year revenue growth in Security. 4,300+ IBM AS AN EXAMPLE Gartner positions IBM as a leader in its Magic Quadrant for Social Software in the Workplace. IBM Social and Digital Analytics applies behavioral sciences and analytics, supported by IBM GBS. Top banks globally use IBM Security Solutions—7 of the top 10 in the US, 9 of the top 10 in UK and 2 of the top 4 in Australia. 60% of Fortune 100 companies are using IBM’s social business solutions. 200,000 MARKET IMPACT 9 Sales Connect: 100% of sellers transitioned. Client Collaboration Hubs: 30,000 IBMers collaborating. Kenexa as a centerpiece acquisition in social. IBM CONFIDENTIAL 2014 INVESTMENT EXPERTISE 45% INTELLECTUAL CAPITAL 15 12 PORTFOLIO 3,000 patents in social, mobile and security. security labs globally social business experts, including 200 behavioral scientists security professionals. mobile development and delivery professionals—added more than 1,000 in 2013 alone. social communities.
- 33. IBM Interactive Experience Studios
- 34. Design Thinking Users first Contextually aware Aesthetically pleasing Fun to use Clear and in-context Obvious Everywhere
- 35. Apple and IBM
- 38. IBM and SAP HR Partnership
- 39. No Engagement without Enterprise Security governance QRadar Trusteer Identity and Access Management InfoSphere Guardium AppScan Network and Endpoint Protection IBM X-ForceMonitor and evaluate today’s threats Detect, analyze, and prioritize threats Reduce fraud and malware Manage users and their access Discover and harden valuable assets Secure critical business applications Protect infrastructure against attacks The IBM Security Framework
- 40. Leaders will take a systematic and integrated approach to drive enterprise innovation by creating the right ecosystem Systems of Insight Enterprise Innovation Systems of Insight How are you harnessing Big Data for competitive advantage? Systems of Engagement How are you harnessing mobile and social to transform relationships with customers, employees and citizens? 7 © 2014 IBM Corporation Systems of Record Systems of Engagement Systems of Record How are you transforming your existing IT systems for the requirements of the new era? Systems of Record Systems of Insight Systems of Engagement Pervasive Security Intelligence Enabled by Cloud Enterprise Innovation
- 41. 41
Notas del editor
- Our first imperative – data. Data - Data is becoming the world’s new natural resource. Data is fueled by the proliferation of devices and the infusion of technology into all things and processes. We saw this first, and understood how it is fundamentally changing business. How do we know this shift is happening? There are a lot of statistics out there – these stats speak for themselves.
- Our POV: Data is the new basis of competitive advantage. Therefore, IBM is making markets by transforming industries and professions with data. We believe our strategy is correct because of what we see happening in the world. So what matters most to enterprises in data? Here’s how we see it: if you really want the value of data, you need to apply more sophisticated analytics across more disparate data sources and more parts of your organization. Second, time matters. So the time value of data + insights, speed, of course, we're laying pipe here for things like our stream technology. And third, Watson has arrived and is revolutionizing data -- bringing cognitive capabilities. Because of what is happening in the world, and what matters most to enterprises, IBM is making strategic moves and investments. We are making investments in development, acquisitions and in Watson. We are building skills, expertise and I.P and driving results. Look at the numbers here: The investments, 24 billion. Companies we've acquired and also internal organic development. People, technology. Companies, capabilities.
- Organizations serious about maximizing the value from Twitter data need to combine this information with existing enterprise data and with other external information sources. And they need to apply what they learn well beyond its conventional uses in the marketing department. By doing so, they will harness the voice of the individual to transform processes across their organization. For example: Product Research and Innovation – Twitter data gives insights into the unmet needs of millions of individuals. New product ideas and enhancements to existing products can be interpreted from this information. Organizations can understand whether the products they’ve designed are working and being used as intended. Operations – Twitter provides a real time lens into demand for products and services. Combined with internal information on production schedules, inventory placement and demand forecasts, Twitter data can become a valuable additional demand signal, enabling organizations to be more efficient in what they make, how they ship and manage inventory and, ultimately, delivering better customer satisfaction. Voice of customer – using Twitter, the needs and concerns of individual customers can be understood and responded to. By combining Twitter information with existing enterprise information a deep understanding of the customer can be built, creating opportunities for better service, more focused marketing and greater likelihood of customer retention. Behavior Driven Science - using Twitter organizations can understand customer service issues quickly and, by combining Twitter data with other enterprise information, take corrective actions quickly and effectively. 6. Talent Acquisition – With the death of the traditional resume and the rise of the internet as an active resume and reference base, Twitter data can deliver deep insights into employees and potential employees. It can help identify the causes of, and tackle, employee disengagement and can help in the hunt for new talent.
- We are announcing a landmark partnership with Twitter that will transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. The alliance brings together for businesses Twitter data that uniquely presents the voice of the individual and IBM’s industry-leading cloud-based analytics platform. Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services; including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM BlueMix platform-as-a-service New data-intensive capabilities for the Enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing and customer service professionals to map sentiment and behavior to better engage and support their customers; Specialized enterprise consulting: IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from the industry’s only integrated Strategy and Analytics practice, and IBM Interactive Experience, the world’s largest digital agency.
- As part of the alliance, The Weather Company will shift its massive weather data services platform to the IBM Cloud. It turned to IBM's Softlayer platform because IBM is the leader in combining the core competencies of cloud computing, IoT, data and analytics, translating those competencies into better decisions. Specifically: 1. IBM and WSI will enable easy integration of historical and real-time weather data in business operations and decision-making with IBM Analytics platforms like Watson Analytics. The companies will jointly develop industry solutions for insurance, energy & utilities, retail and logistics among others, globally. 2. Entrepreneurs and software developers will be able to rapidly build mobile and web apps that take advantage of WSI data combined with data from operational systems, connected devices and sensors using advanced analytics through Bluemix, IBM’s cloud app development platform. 3. IBM will train thousands of consultants to take advantage of WSI data in IBM’s Business Analytics and Strategy practice that unites deep analytical and industry expertise from across IBM Global Business Services. 4. An alliance with IBM enables WSI to continue to scale the delivery of its forecasts across geographies and into more industries. 5. IBM and The Weather Company are committed to public-private alliance. Together, we are helping to build better decision tools for businesses that are additive to, but not competitive with, government weather services. 6. By combining IBM’s cloud computing, industry consulting and analytics expertise with precision weather data and forecasts, the two companies can now help entire industries operationalize understanding of the impact of weather on business outcomes and take action systemically to optimize those parts of their businesses. IBM uniquely brings to the alliance: Access to clients, industry knowledge and expertise. Leading edge Analytics platforms and solutions. Leading edge cloud and mobile development platforms and tools. Sound Bite: WeatherMeansBiz - We are forging an alliance to bring together the best weather data with the best analytics and cloud capabilities.
- IBM Watson Analytics is the new cloud service provides unparalleled advanced analytics for everyday knowledge workers in your business. Watson Analytics can make sense of all kinds of data, drawing out insights you never knew were there. It's all about finding out what matters most to your business. No longer do you need to ship off a question to the data scientist team in an organization, if there even is one. Watson Analytics combines Cognitive, Natural Language exploration, predictive, smarter data discovery and visual story telling all into one service. This means that business users can mine the information, see predictive correlations, and share more context to their most complex questions. With this new alliance users can now access not just their data, but also data from WSI to see how weather has effected an organization and more importantly more accurately forecast impact. In the energy and utilities example here, you can see that we can understand what drives renewable generation, what impact the weather forecast may have and drive many benefits into the industry - such as a more reliable smart grid; targeted residential and commercial opportunities for generation solutions; understand the potential generation needs based on weather - historical and real-time; others? Additionally, since IBM Analytics also has an alliance with Twitter, companies can now add Weather events/tweets + forecast + deep historical trend analysis and align to better strategic outcomes
- Hello. Watson is a story about people and human expertise, and what we’d like to talk to you about today is exactly that; the ways in which Watson works to enhance, scale, and accelerate the human expertise within your organization. We’ll begin with a discussion on how humans think and learn, and how our cognitive process works. We’ll then talk about the making of professionals and expertise and how Watson scales that value across your business, and finally, how you can get started with Watson.
- Our next strategic imperative: Remake enterprise IT for the era of cloud. Cloud is transforming IT and business processes with digital services We know this shift is happening. Consider: It's not just virtual machines and all those kinds of things. Apps are here. APIs are here. Composable business services are here. The market opportunity is undeniably important to us. Together, abundant bandwidth, the emergence of standards and the demand for consumability are transforming both IT and business processes into digital services—the cloud. Enterprises worldwide are increasingly relying on cloud-based services. By 2016, we believe more than one-fourth of the world’s applications should be available in the cloud, and 85% of new software is now being built for cloud. Some sources estimate that the cloud segment could grow to more than $250 billion by 2015.
- Is Cloud ultimately about new economics and new options for buying IT? That is part of it … but we believe that Cloud is ultimately about new business models. Enterprises will have to integrate the front–end (the new, the mobile apps) to the back-end systems. This is creation of new banking apps, mobile apps, HR apps. It will be new ways to build skills via mobile. All those innovative mobile apps will have to hit those back end systems (whether they're private clouds or the established data centers.) Based on what is happening and what matters most to enterprises, we have been making strategic moves and investments and we are positioned to lead Cloud for this new era. IBM will work with developers to support new open development models that share API. The new models emerging from the API economy will transform businesses and entire industries – triggering new ecosystems and digital supply chains. Second, you will desire (even be required to) manage the cloud environment with the same rigor and qualities as if it was on premise. Data management will be the most important design point for enterprise cloud environments. And as always, data matters. Where is it? Who can access it? Is it secure? Auditability, visibility, control. If you understand this, you understand why we have been doing what we've been doing, and you can see here, the investments, the people, the acquisitions, up and down that whole spectrum of cloud as we described it, our intellectual capital and the market impact of our clients and our growth.
- The instant power and speed of cloud has brought about new expectations for building applications on it. Developers now expect: To be able to deploy updates to their applications in seconds To write their code in whichever tool or language they choose Each has its own distinct “personality” and followings of developers have evolved around each of these To be able to continually integrate working copies of code into a shared mainline at multiple points during the day To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware. To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes To integrate useful APIs into their applications - who wants to write code that’s already been written and tested? To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
- Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
- Our third strategic imperative: Enable systems of engagement. This is not just another technological phenomenon fueled by social and mobile and the advent of data and knowing alone. It's really about changing the way we engage, and the relationship with individuals – citizens, workers, patients and more… between social, mobile and security, together. We know this shift is true …consider the evidence on this slide … Among the effects are significant increases in the need for speed, understanding and trust.
- So what does this mean for enterprises… IBM’s POV on what matters most: 1) You need to use mobile and social to increase speed and responsiveness. You'll want to personalize every meaningful interaction. 2) In this world you have to know me. And meet me. You need to know even my spouse. 3) You need to continuously earn the right of customers and this is the interplay between privacy, security and trust. And again, we have been positioning ourselves to lead. Capabilities, investments, acquisitions, intellectual capital and market impact and the one on the lower right, I think we're going to get a lot of attention over this the next couple of years, we are going to be a leader in this space through our own use of mobile, social data. What matters: Trust, security and the promise of data.
- Our process is specialized even further by our distinct capabilities. All of our capabilities and services work together to form one, client-focused IBM dedicated to the success of your business.