Short presentation describing the basics of affiliate marketing

1. Intro to Affiliate Marketing (for Web Retailers) Outdoor Retailer Winter Market 2010 Salt Lake City Marriott Downtown, Salon E

2. Intro to Affiliate Marketing (for Web Retailers) AGENDA: Affiliate Marketing Overview & Effectiveness How to Get Started Best Practices for Success Affiliate (Spadout.com) Presentation

3. Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.

4. Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:

7. Search Engine Optimization.

9. Search Engine Optimization.

10. Web Community Building.

12. Search Engine Optimization.

13. Web Community Building.

14. Paid Search Engine Marketing (PPC).

15. Affiliate Marketing Overview & Effectiveness Affiliate compensation is “performance-based” on a “cost per sale” model, meaning retailers only pay the contracted commission after the sale/transaction takes place.

16. Affiliate Marketing Overview & Effectiveness Affiliate compensation is “performance-based” on a “cost per sale” model, meaning retailers only pay the contracted commission after the sale/transaction takes place. Qualified Affiliates work to promote your brand free of charge with the understanding that you'll convert their referral to a sale, which results in a commission earned .

18. Free Branding - Your pre-configured banner ad campaigns circulate and distribute your brand for free.

19. New Customer Acquisition - Affiliates are a real time sales force in addition to a tool for acquiring new, long-term customers.

20. Affiliate Marketing Overview & Effectiveness It is not uncommon for established Affiliate programs to generate 10%-25% of a web retailer's entire sales volume in a year.

21. Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment.

22. Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:

25. Array of Banners & Other Ad Units.

27. Array of Banners & Other Ad Units.

28. Program Terms & Description.

29. Affiliate Marketing How to Get Started Find an Affiliate Manager!

32. Effectively communicating new promotional offers.

34. Effectively communicating new promotional offers.

35. Engaging Affiliates to optimize efforts & increase sales.

37. Effectively communicating new promotional offers.

38. Engaging Affiliates to optimize efforts & increase sales.

39. Manage ongoing initiatives to effectively brand the program.

42. Build relationships based on trust.

44. Build relationships based on trust.

45. Give Affiliates plenty of notice on promotions.

47. Build relationships based on trust.

48. Give Affiliates plenty of notice on promotions.

49. Be responsive and predictable.

51. Build relationships based on trust.

52. Give Affiliates plenty of notice on promotions.

53. Be responsive and predictable.

54. Remain engaged with regular communication.

56. Build relationships based on trust.

57. Give Affiliates plenty of notice on promotions.

58. Be responsive and predictable.

59. Remain engaged with regular communication.

60. Establish clear program terms and enforce them.