Overview of our Early Stage Social Enterprise.

1. LAYLA
SABOURIAN-­‐TARWE

2. Bring
families
together
to
discover
the
world
and
transform
educaBon
through
cuCng-­‐edge
curriculum
and
healthier
cuisines
&
lifestyles.
Our
Core
Values
OUR
VISION
Educa4on
Social
Responsibility
Healthy
Lifestyle
Mul4culturalism

3. SOURCES: National Assessment of Educational Progress, CDC, Office for National Statistics
Less
than
one-­‐third
of
4th,
8th,
and
12th
graders
are
proficient
in
geography
Only
32%
of
American
students
were
proficient
in
NAEP’s
math
exam
Less
than
one-­‐third
of
8th
graders
meet
basic
science
knowledge
standards
Childhood
obesity
has
more
than
doubled
in
children
and
quadrupled
in
adolescents
in
the
past
30
years
THE
PROBLEM
A
typical
working
parent
in
the
US
has
just
36
minutes
a
day
to
spend
quality
Bme
with
their
children.
And
a
typical
working
parent
in
France
spends
about
45
minutes.

4. Chef
Koochooloo
is
a
global
educaBonal
plaYorm
that
teaches
kids
math,
science,
and
geography,
while
raising
awareness
about
worldwide
causes,
all
through
simple,
one
hour
long,
healthy
recipes.
Intellectual
Curiosity
&
Opportuni4es
to
Enhance
Educa4on:
Kids
discover
new
countries
by
interacBng
with
a
3D
globe
and
discovering
new
recipes
and
fun
factoids
about
that
country
Global
Ci4zenzhip:
Our
curriculum
highlights
issues
that
affect
kids
around
the
world,
and
ignites
conversaBons
around
acBon
they
can
take
towards
posiBve
change
Solu4ons
to
overcome
Obesity:
Parents
are
guided
to
safely
involve
kids
in
preparing
a
healthy
meal,
while
the
child
learns
nutriBonal
facts
about
the
ingredients
OUR
UNIQUE
SOLUTION
CREATES

5. Cookbook
Cooking
App
Cookware
Cooking
Kit
Show
Summer
Camp
PRODUCTS
Classroom
Sessions
Our
ecosystem
includes:
a
naBve
iPad
applicaBon,
acBvity
packages
we
offer
to
summer
camps,
classroom
training
sessions
we
sell
in
10
week
long
sessions,
and
cooking
apparel.

6. Pilot
sessions:
-­‐
95%
of
the
kids
ate
any
vegetable
they
used
in
cooking
(celery,
peppers)
even
if
they
normally
would
not
touch
it
Focus
groups
and
target
group
surveys:
-­‐
95%
of
parents
said
they
would
use
an
app
that
suggests
ways
to
safely
involve
kids
in
the
kitchen,
while
enhancing
other
educa4onal
measures
Educators:
-­‐
100%
confirmed
the
dire
need
for
the
Chef
Koochooloo
curriculum
and
content
RESULTS
Test
Group:
500
kids
&
their
families
MARKET
RESEARCH
+
EARLY
RESULTS

7. ADDRESSABLE
MARKET
In
the
US
there
are:
•
24
million
families
with
children
under
the
age
of
12
• 55.5
million
K-­‐12
students
SOURCE: Census.gov, UNESCO
In
the
World
there
are:
• 742
million
K-­‐12
students
For
the
English
speaking
countries
we
are
launching
in
(UK,
Australia,
India,
Canada,
Singapore,
and
New
Zealand):
•
242
million
primary
school
students

8. COMPETITION:
Chef
K
Profiles
√ √
Educa4onal
Value
√ √ √ √
√
√
√
S4mulates
Curiosity √ √ √ √
√
Cultural
Apprecia4on √ √
√
Parent
&
Child
Incen4ves √
Child
Friendly
√ √ √ √
√
√
√
Meal
Experience
√ √
√
Social
Responsibility √
Excep4onal
Visual
Design
√
User
Engagement
√ √
Chef
Alton
Brown

9.
Merchandise
Sales
School
partnerships
Brand
sponsorships
&
affiliate
MarkeBng
BUSINESS
MODEL
App
Purchases

10. Host and
sponsor high-
level events
and meetups
within edutech
ecosystem
Killer visual design
& UI that puts
Chef K in the “Top
10 Recommended
Apps for Kids &
Food”
Engaging &
collaborative
market research
that has already
begun to build a
community
Next generation
Social Media,
enticing campaign
video, and social
coupons
Cross-promotion
with non-profit
organizations
Collaboration
with
educational
platforms and
influencers
MARKET
ADOPTION

11. Layla Sabourian–Tarwe (CEO, Founder)
Delarai Chloe Tarwe
(Idea Generator)
Delarai has been cooking and
hosting tea parties since she was 2.
Alongside her mom, Delarai has
gained a large social media
following for her cooking
endeavors, and aspires to be the
youngest entrepreneur in the Valley.
Milos Macura
(CTO, Cofounder)
Milos is a seasoned software
developer and designer with
expertise in iOS. Milos grew
up with Accenture and met
Layla at SAP’s AppHaus
team. With a strong
dedication for children &
technology, Milos is ready to
code towards a more
delicious future for all kids.
Leona Rajaee (Employee #1)
Leona is a Silicon Valley native with a
“think different” mentality. She started
her career co-founding two publications,
BAY Magazine and re:Magazine. A multi-
faceted startup millennial, previously she
cofunded edutech startup, Deckshuffle.
Cindy Ramirez (Creative
Media)
Cindy is an active force in social
media with previous experience at
Hewlett-Packard and Televiza. Her
commitment to social causes aligns
her perfectly with the Chef
Koochooloo team.
Layla’s passion for education and social responsibility was
enhanced after working on community development
projects in Mexico. At 21, Layla launched a restaurant
and ran it successfully before launching her career with
LVMH in Paris. In 2005, Layla produced an online
interactive community that reached more than 1 million
users within 4 months, was featured on Yahoo! Home
page, presented at the United Nations & Google, and
won the Anita Borg Women in Technology award. Layla
has launched and managed communities for Yahoo!,
Logitech, SAP and eBay.
ABOUT
US
Tulsi Gandhi (Marketing &
Analytics Extraordinaire)
After 8 years of successful online sales
and search engine marketing for
Google, Tulsi is now heading the
marketing for ChefKoochooloo

12.
Rosa
Fernandez
(Tech
Educa4on
Expert):
Technology
and
child
development
teacher
(San
Jose
Unified
Schools
Dr.
Maryam
Kalami
Nutri4onists
and
LAC,
DAOM
Claudia
Cafaneo
Axuier
(Head
of
ac4ve
home
schooling
community)
Amir
Arabkheradmand
(Senior
User
Experience
Researcher,
SAP)
ü So
far
we
have
an
organic
social
following
of
3500+.
ü We
have
tested
concept
with
10
+
schools,
30+
Focus
Groups,
and
nearly
500
kids.
ü We
began
generaBng
revenue
in
December
through
Mountain
View
School
District.
ü GeneraBng
$4000
in
January
ü We
have
recruited
organic
brand
Ambassadors
TRACTION/PROJECTIONS

13. LAYLA
SABOURIAN-­‐TARWE
Founder/Chief
Chef
Officer
E:
LAYLA@CHEFKOOCHOOLOO.COM
T:
650-­‐463-­‐6041
CONTACT