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The Principles of Great Design

Great works of art and design don't happen by chance. There are principles and rules, even if they get broken from time to time, they were still there in the first place.

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The Principles of Great Design

  1. THE PRINCIPLES OF GREAT DESIGN By @LeeCarnihan
  2. GREAT DESIGN USES SOME, IF NOT ALL, OF THE FOLLOWING PRINCIPLES...
  3. PRIMACY What we see first will prime us for what follows. What we see last will also be remembered, but the middle is often forgotten.
  4. PROXIMITY Where is each element on the page positioned and why? How does its position affect the other elements in the design?
  5. PROPORTION Is each element of the design in proportion to all the others?
  6. USE OF SPACE What is left out can often help make your point.
  7. PERSPECTIVE Where is the viewer standing in relation to the design?
  8. FOCUS What is the eye being drawn to? Or being asked to look at?
  9. BALANCE & WEIGHTING How are the elements weighted and distributed across the design?
  10. COMPOSITION How are all the elements composed? How well do they harmonise? Or do they conflict?
  11. SYMBOLISM What messages are you embedding in your design? Are they literal, figurative and culturally relevant? Are they well understood or completely new?
  12. PATTERN The brain likes pattern because it’s regular and predictable and that makes it quick and easy to process.
  13. DISTINCTION The odd one out stands out.
  14. TEXTURE How does the design feel?
  15. FLOW Where are the design’s elements leading? Is there a beginning, middle and end?
  16. EMPHASIS What’s the most important element in the design?
  17. COLOUR Colour can convey meaning but what if the colour was absent, could your design still be understood? Are the colours culturally relevant?
  18. CONTRAST Contrast can be used to help something stand out or as a complement or to create visual conflict.
  19. SBS Saturation, brightness and sharpness. Not principles as such but techniques to employ as part of the principles.
  20. QUALITY OF EXECUTION Many a good idea has been ruined by poor execution.
  21. AND IF YOU’RE WONDERING HOW TO USE THOSE PRINCIPLES IN A DESIGN STRATEGY, TRY THIS...
  22. USE THE RIGHT PRINCIPLES IN THE RIGHT MEDIUM FOR THE RIGHT PERSON IN THE RIGHT CONTEXT AT THE RIGHT TIME. SIMPLE.
  23. I’m Lee. I love design. What do you love? ● If you liked this please share it :) ● You might like WHAT MAKES GREAT WEB CONTENT ● Join me on twitter @LeeCarnihan WHO AM I?

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