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Mobile Content Management Dealing With an Adolescent Market Lee Dallas Big Men On Content http://bigmenoncontent.com
Who Are The BMOC? Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume) Disclaimer The opinions expressed here are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC. Marko Sillanpää EMC, Partner Alliances [email_address] Twitter:msillanpaaBMOC Lee Dallas EMC, Partner Alliances [email_address] Twitter:ldallasBMOC
What is mobile in content management? ,[object Object],[object Object],[object Object],[object Object],[object Object],Content must be more than managed –  it must be manageable while in motion
Questions in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Life of a Content Management  Teenager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… Now meet the Content Management Family How is Mobile Content Like a Teenager?
Mobile CM as TV Family Drama ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet The Cast of Characters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Imaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Document Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Asset Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message From Mom (Customer) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Safe Mobile Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],When is comes to Mobile Content Management  - Abstinence is NOT an option
Learning from Dad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Season’s Lessons for Mobile Content Management  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bottom Line for Mobile Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion
Thank You Lee Dallas Co-Founder, Big Men on Content Day Job - EMC, Partner Alliances [email_address] Twitter : ldallasBMOC

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Mobile Content Management- An Adolescent

  • 1. Mobile Content Management Dealing With an Adolescent Market Lee Dallas Big Men On Content http://bigmenoncontent.com
  • 2. Who Are The BMOC? Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume) Disclaimer The opinions expressed here are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC. Marko Sillanpää EMC, Partner Alliances [email_address] Twitter:msillanpaaBMOC Lee Dallas EMC, Partner Alliances [email_address] Twitter:ldallasBMOC
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  • 18. Thank You Lee Dallas Co-Founder, Big Men on Content Day Job - EMC, Partner Alliances [email_address] Twitter : ldallasBMOC

Notas del editor

  1. This presentation is - Mobile Content Management – Dealing with an Adolescent Market To be clear – it is the market that I think of as an adolescent – Not a market of adolescents, although that segment is driving business to rethink how we engage with content.
  2. I am Lee Dallas, one half of the blogging team at big men on content. In the interest of full disclosure – both of us work for EMC2, but I am not officially representing EMC in this presentation. Neither of us worked for EMC when we started the blog yet the company has been very supportive of social media and of our maintaining our independent voice. I won’t kid you – they pay my bills and I hope you didn’t come here today expecting me to bite the hand that feeds me. I am not above nibbling a bit though if the topic calls for it. By way of introduction – I spent about a decade working with content management and technical publishing at Delta Air Lines. That was where I had my first foray in mobilizing content for business purposes. I’ll elaborate on that a little later. I went on to a large orange hard lines retailer working with their content management strategy followed by a few years at an integrator before joining EMC.
  3. toddpart : @ldallasBMOC And, I'm a zero inbox nerd....so keeping all those WF notifications out of my inbox would be nice too ;-) mr_lbs : @ldallasBMOC managing ring tones, wall papers, running mobile specific campaigns location based services - servin... http://bit.ly/9FwNf5 toddpart : @ldallasBMOC Email interaction is fine for approve/reject. Standalone for WF step status, +/- a step or reviewer, stop/start a new WF web PercussionChris : This is very true. RT @piewords : @ldallasBMOC I think the whole thing is changing. Mobile will become irrelevant as everything become mobile piewords : @ldallasBMOC We will be looking at device type of divisions, & it is only in the delivery mechanism, not in the core platform. piewords : @ldallasBMOC I think the whole thing is changing. Mobile will become irrelevant as everything become mobile. apoorv : @ldallasBMOC managing ring tones, wall papers, running mobile specific campaigns location based services - serving content based on whr u r ldallasBMOC : RT @piewords : @ldallasBMOC It is a delivery mechanism, not separate content. - Oh you mean like web content piewords : @ldallasBMOC It is a delivery mechanism, not separate content. toddpart : @ldallasBMOC From the DM/RM perspective it would be nice to be able to file email + attachments from mobile device too. toddpart : @ldallasBMOC No separate seat IMO. Mobile ECM is primarily for search + consumption. Should be able to take action on content centric WF. craigsmusings : @piewords it was never really about mobile to begin with. It's always been about delivering the right experience based on context craigsmusings : @piewords do you really want the same content delivered regardless of screen/device? I don't. Context remains king; content/apps adapt.
  4. As mobile content management matures into a well-defined market, both suppliers and buyers have to mature along with it. Tech-savy, iPhone-wielding consumers are in charge of the checkbook in corporations and come to the table with expectations beyond simply solving the business problems. Each component of ECM went through its own awkward phase and in this session we will examine the successes and failures of WCM, DAM and ECM in general to help guide MCM through its corporate adolescence
  5. Will MCM become irrelevant conceptually as everything becomes mobile.
  6. Be Like Your Big Brother Gaining trust is the critical beginning Consumer is always more trusting than business MCM must gain the confidence of buyers and technologists. For imaging it was establishing trust in immutability and dependability Establishing the principle of Object Permanence – the document exists even if I do not see it MCM must create trust in security and reliability What he did wrong Early proprietary formats Lack of foresight that content outlived the system Right – ROI ROI ROI Imaging ROI was the slush fund that paid for everything to follow Word of Advice Business relevance – What do you need it to do Discreet transactions for smaller form factors iPad doesn’t establish MCM but reinforces what WiFi and the laptop gave us
  7. Document Management Suffers from Middle Child Syndrome - Read more at Suite101: How Birth Order Changes Your Life: The Personality Traits of First Born, Middle, and Youngest Children http://developmental-psychology.suite101.com/article.cfm/how_birth_order_changes_your_life#ixzz0kuXawjtU Laurie Pawlik-Kienlen Birth Order: First Born Children Smarter ,Better educated, Earn more money, Favorites Birth Order: Last Born or Youngest Children More adventurous, Funnier, More agreeable – Dare I say “Social” Birth Order: Middle Children More mysterious. “difficult to define” as they move from last to middle Peacekeepers. About connections and relationships. Less decisive. Middle children may take longer to choose a career Less connected. Document management made compliance with otherwise insurmountable stacks of regulation possible. Without it no one would have been able to produce the FDA submissions, technical manuals and a hundred other forms of compliance oriented documentation. But the variety of this documentation fed into document management’s one hammer hits all content schizophrenia. Document management developed an identity crisis that bled over into the other areas of content management for some times. Over time the mindset that everything is a document drove communities (technical and business) to ignore the differences that new content management channels presented and force too much too soon in a one size fits all. It is a message the buyers wanted to hear and some realized but most were frustrated by. Where is was most successful is where there were rules to follow – processes that could be understand Document management would say to its little brother – do your homework. Understand how you are being used. Don’t dictate - LEARN. Mobile content is constrained and driven by access not by process but to be meaningful to business process must become a part of what MCM does.
  8. Flickr ® & the Google ® Exec What is a “Google ® Executive?” Grew up with Google instead of Green Screen Assumes technology is supposed to be simple Doesn’t believe you when you say it is expensive and takes a year half because he can do it at home in minutes Business Problem Prove compliance with state regulations for proper storage of hazardous material What the Business Wanted to Do Collect sets of digital pictures from 2000+ locations monthly and have location managers load them into a searchable repository What the “G-E” Suggested Have the location manager use a digital camera and upload to an app that works just like Flickr ® Why it didn’t work then as ECM Cost Connectivity Change Resistance Why it might work now as MCM Cameras are in everything Cloud Content Management Change in IT mindsets
  9. POL = Path of Least Resistance