The document discusses creating a consistent social media strategy. It notes the large user bases on platforms like Facebook, Twitter, and LinkedIn. It addresses common obstacles like uncertainty around when and how to post and lack of time. It recommends setting objectives for social media use, crafting an identity, engaging with followers, and organically building an audience. Specific tips include creating a content calendar, promoting others, responding to followers, and linking social media activities to objectives like increasing event attendance or book sales. The overall message is that social media requires a thoughtful strategy rather than random posting.

1. Social MEDIA Consistency Lela Davidson WordCamp Fayetteville – 7/30/11 Skip the Overwhelm & Create a Schedule That Works

2. What’s the Point of social? Lela Davidson WordCamp Fayetteville – 7/30/11 Facebook: 1 out of every 13 people on Earth Twitter: 140 million tweets per day LinkedIn: 100 million accounts WordPress: 2.5 billion pages viewed per day

3. What’s the Point of social? Lela Davidson WordCamp Fayetteville – 7/30/11

4. What’s the Point of social? Lela Davidson WordCamp Fayetteville – 7/30/11

5. What’s the Point of social? Lela Davidson WordCamp Fayetteville – 7/30/11

6. Lela Davidson WordCamp Fayetteville – 7/30/11

7. Social media obstacles Lela Davidson WordCamp Fayetteville – 7/30/11 UNCERTAINTY: I don’t know what post and when to post. RESOURCES: I don’t have time.

8. Lela Davidson WordCamp Fayetteville – 7/30/11

10. Increase contributions or event attendance

11. Educate your audience

12. Drive customers down the path to purchase

13. Nurture relationships (increase intimacy)

15. Integrate core values

16. Deliver what your audience CRAVES

18. Create discussion

19. Promote others

20. Create an inventory of posts/tweets/updates

21. Tools: TweetDeck, Hootsuite, Seesmic, Roost

23. Follow, friend, chat, say hello

24. Promote others: @ and tag

25. Study others in your niche

28. Twitter: starting relationships, chats, #BlacklistedFromThePTA, links

29. LinkedIn: I’m an author!