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Social Media and You Lisa Du Bois Low Assoc. Director, Digital Communications & Emerging Media Texas Tech University @ldlow #AWCConnect
Who Are You? Twitter Networking, breaking news, knowledge base/resources LinkedIn Networking, exchange expertise, increase your visibility, special interest groups Blog/Website Showcase your talents Facebook Personal space #AWCConnect
Where are you? Geo-based: Yelp, FB Places, Foursquare & Foodspotting Virtual tips, discounts and recommendations Find and connect with friends #AWCConnect
Don’t over-share. #AWCConnect
Build and Protect Your Personal Brand ,[object Object]
What’s your strategy?
What are you willing to share and with whom?
Form a support network!
Consider keeping your private accounts separate from professional.
If you make a mistake, correct it and move on!#AWCConnect
Social Media & You: Dress To Impress LinkedIn Formal All professional, all the time. Your virtual resume. Facebook Business Casual Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one. Twitter Business Cocktail Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes. #AWCConnect
Don’t Bring Social Media to the Party Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a #AWCConnect
Don’t Get Dooced! #AWCConnect
Do you tweet? Keep it clean. Don’t be snarky. Remember if you mention someone, they are probably listening. Tweet: 140 characters or less @: Sends a tweet directly to another twitter user (public) DM: Sends a tweet directly to another twitter user (private) RT: Retweet someone's tweet Hashtags: The # symbol is used to mark keywords or topics ,[object Object]

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Social Media Etiquette for Students & the Young Professional

  • 1. Social Media and You Lisa Du Bois Low Assoc. Director, Digital Communications & Emerging Media Texas Tech University @ldlow #AWCConnect
  • 2. Who Are You? Twitter Networking, breaking news, knowledge base/resources LinkedIn Networking, exchange expertise, increase your visibility, special interest groups Blog/Website Showcase your talents Facebook Personal space #AWCConnect
  • 3. Where are you? Geo-based: Yelp, FB Places, Foursquare & Foodspotting Virtual tips, discounts and recommendations Find and connect with friends #AWCConnect
  • 5.
  • 7. What are you willing to share and with whom?
  • 8. Form a support network!
  • 9. Consider keeping your private accounts separate from professional.
  • 10. If you make a mistake, correct it and move on!#AWCConnect
  • 11. Social Media & You: Dress To Impress LinkedIn Formal All professional, all the time. Your virtual resume. Facebook Business Casual Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one. Twitter Business Cocktail Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes. #AWCConnect
  • 12. Don’t Bring Social Media to the Party Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a #AWCConnect
  • 13. Don’t Get Dooced! #AWCConnect
  • 14.
  • 16. Virtually attend conferences and events without leaving your office#AWCConnect
  • 17. Use Twitter with Caution(no one wants to witness your public meltdown, well unless you’re #winning) #AWCConnect
  • 18.
  • 19. Remember, brands are run by real people.
  • 20. Ask yourself if you would feel comfortable making your comments face-to-face.#AWCConnect
  • 21. Lock and Load! http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402 Step 1: Acceptance Step 2: Check your settings and TOS Step 3: Stay informed Step 4: Know thy friends Step 5: Have a plan Step 6: Rinse & Repeat #AWCConnect
  • 22. Draw the line, or someone else will draw it for you. #AWCConnect
  • 23. Want to talk about it or share with others? Email: lisa.low@ttu.edu @ldlowGet the deck: slideshare.net/ldlow

Notas del editor

  1. Who I am, who are you?
  2. What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  3. As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  4. Mashable.com has how-to guides on all social media platforms.
  5. Twitter has a dark side, too.
  6. As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?