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10 Signs you need an Automatic web Lead Distribution System - checklist

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If you are in internet Lead Generation and Distribution, here is a checklist to determine if you need an automatic lead distribution system. If you are already using a system, you can compare your current lead selling and management practices in order to acquire more lead buyers and retain the existing clients.

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10 Signs you need an Automatic web Lead Distribution System - checklist

  1. 1. 10 Signs You Need an Automatic Web Lead Distribution System – Checklist Software Solution with Drip Email Marketing Automation and Online Surveys
  2. 2. <ul><li>Here is a checklist with 10 signs showing that your business needs an automatic web lead distribution system . </li></ul><ul><li>If you are new to the internet lead generation business or a recently established lead company and you are not using a lead distribution software system, compare your lead gen and delivery operations with this checklist. You might be surprised what opportunities (that will help you in scaling up the business) are being missed. </li></ul><ul><li>If you are already using some sort of lead management system and you still have some of the problems described in the checklist, then it may be good time to reevaluate your software solution and find a match for your business requirements. </li></ul>Last Updated - 04/26/10 PAGE of 14
  3. 3. <ul><li>#1 Too much time spent in emailing leads: </li></ul><ul><li>Are you spending too much time emailing the leads received from your lead generation websites and not enough time growing more leads? </li></ul><ul><li>When you started the business, it was probably a good idea to focus on lead gen and business development. You could easily email the few leads received to a handful of lead buyers. But, if you are still following the same process, then you are not growing your business. </li></ul>Last Updated - 04/26/10 PAGE of 14
  4. 4. <ul><li>#2 Leads fall through the cracks : </li></ul><ul><li>Are you missing the leads or the captured leads never reach the intended customers? </li></ul><ul><li>Every lead missed is money wasted – in terms of lead generation efforts and cost. When you go on vacation, what happens to the leads? Either you need a subordinate to facilitate or your customers might slip away from you. </li></ul>Last Updated - 04/26/10 PAGE of 14
  5. 5. <ul><li>#3 Wasting time in re-formatting emails to customers : </li></ul><ul><li>Even if you are dealing in a specific vertical such as Education Leads or Insurance Leads, each of your customer may be needing the lead data emailed to them in a specific format. If you sign-up more customers, this issue will become more pronounced. </li></ul><ul><li>Your lead distribution and management system should support multiple email layouts and format to meet each customer’s requirement. </li></ul>Last Updated - 04/26/10 PAGE of 14
  6. 6. <ul><li>#4 Have to ignore potential buyers since they need automated lead delivery: </li></ul><ul><li>I am sure that everyone has to avoid signing up one or two clients for some important reason. However, ignoring customers for want of an automated lead delivery management system will be fatal to your business. Sophisticated / savvy / large customers will demand more automation features. </li></ul>Last Updated - 04/26/10 PAGE of 14
  7. 7. <ul><li>#5 Have more than a handful of websites or leads generated: </li></ul><ul><li>If you have a more than a few websites, then managing the capture and distribution process is tedious. Also, measuring the performance of each website is essential to optimize your lead gen efforts. Even if you have one or two lead capture websites, if the volume of leads generated is high, then you will face the same issues. </li></ul>Last Updated - 04/26/10 PAGE of 14
  8. 8. <ul><li>#6 Using Google / Yahoo / Bing PPC for lead gen: </li></ul><ul><li>Are you using PPC (pay per click) programs with Google Adwords, Yahoo Search Marketing and Bing AdCenter to drive web traffic and generate leads? </li></ul><ul><li>If so, you cannot live without a solid lead management system to manage and analyze the leads captured on your PPC landing pages. Don’t waste your inbound marketing efforts without fully monetizing. </li></ul>Last Updated - 04/26/10 PAGE of 14
  9. 9. <ul><li>#7 Don’t find enough time for lead generation: </li></ul><ul><li>Are you spending too little time on business development and too much time on your operations management? You must be focusing on traffic generation strategies and activities. </li></ul><ul><li>Deployment of a lead management system can take care of capture, delivery and tracking. </li></ul>Last Updated - 04/26/10 PAGE of 14
  10. 10. <ul><li>#8 Lead Buyers complain about delay in lead delivery: </li></ul><ul><li>Have you heard any complaints from your lead clients that leads are not reaching them on time? </li></ul><ul><li>If you promise real time leads, the leads should be delivered in real time. It means that the data should be delivered within a few minutes, not after 30 minutes. Remember, the first responders have the advantage of converting the prospect to a customer. </li></ul>Last Updated - 04/26/10 PAGE of 14
  11. 11. <ul><li>#9 Losing revenue: </li></ul><ul><li>Are you leaving money on the table? If you don’t automate the distribution process, you may not route the prospects to all buyers. </li></ul><ul><li>If you are promising multiple quotes for the prospects, you need to deliver the lead info to multiple customers. </li></ul><ul><li>For example, if you are generating insurance or mortgage leads and the routing is based on geography (zip code or state), image how error prone the delivery routing process will be. </li></ul>Last Updated - 04/26/10 PAGE of 14
  12. 12. <ul><li>#10 Spending time on analyzing leads: </li></ul><ul><li>Do you know where the leads are coming from and how they are distributed? What is your profitable lead source? </li></ul><ul><li>Unless you know answers for these questions you cannot optimize your investment and generate revenue. If you are not using a good lead distribution database system which will provide instant answers on questions such as these, you will be wasting time in trying to get a grip of the business operations. </li></ul>Last Updated - 04/26/10 PAGE of 14
  13. 13. <ul><li>If you think that even one or two of these signs are visible in your business, then it is time to take an in-depth look at your operations/practices and analyze if an automatic lead distribution system can help you. </li></ul>Last Updated - 04/26/10 PAGE of 14
  14. 14. http:/// <ul><li>Lead Capture from multiple Landing Pages / Agencies / Sources </li></ul><ul><li>Duplicate leads identification / elimination </li></ul><ul><li>Automatic Lead Distribution to one or more Buyers </li></ul><ul><li>Comprehensive routing rules: Geography, Product / Service, etc. </li></ul><ul><li>Exclusive / Shared Leads handling </li></ul><ul><li>Lead Delivery via: Email, HTTP Post, API, SMS Text, FAX </li></ul><ul><li>Delivery modes: Real Time , Delayed, Batch / Aged </li></ul><ul><li>Lead Buyer Back Office system for lead retrieval / tracking </li></ul>