2. My target audience
• The target audience research that I have done is based on the
stereotypical people that like indie music and actual peoples
interests into the indie genre of music.
• My target audience isn’t the majority of people in society, as many
people prefer pop music over other genres making it so popular
and mainstream to certain age groups and mainly females. So my
target audience is different to this and it is people who’s main
interest in music revolves around indie and all of the sub genres
that come into this (indie rock, indie pop etc). My target audience is
both males and females aged between 14-24. My target audience is
British people as this is where most indie artists originate from and
this is also where my magazine would mainly be published.
• I will start my target audience research by doing audience profiles
of the stereotypical audience of the indie genre and then I will go
onto audience profiles of my actual target audience.
3. My target audience- Female
Name: Shannon Watts
Age:17 years old
Status: Student
Thoughts and feelings about music magazines:
Shannon doesn’t usually buy music magazines when she is in a
shop wanting to buy a magazine, this is because they are
priced so highly and you don’t often see them in all shops.
Also she thinks that there is not enough magazines of every
genre in the shops.
What she would like from a music magazine:
Shannon would like to see music magazines that would appeal to a
wide range of people across different ages/genders and also
people who don’t just like one genre, like herself. Shannon
would also like to see the news about all the new and up and
coming music artists along with gigs that will take place.
Interests:
Finding out about all the new music and the new artists that have
come recently. Also likes to read things from books to
newspapers to magazines.
How does she interact with music and the different genres:
Shannon attends concerts occasionally, where she goes to see her
favourite artists, for example : The Weeknd and Maverick
Sabre. She also downloads lots of different genres of music
including indie an R&B to listen to everyday.
Thoughts about indie:
Shannon likes the indie genre of music as she find its relaxing and
likes the type of instruments/ music they combine into the
songs. She also likes that many indie artists are bands which
she likes to listen too.
4. My target audience- Male
Name: Joseph Watts
Age: 23 years old
Status: University student
Thoughts and feelings about music magazines:
Joseph likes buying music magazines every month. However he also thinks that
there should be more availability of them and more of a choice of magazines in
the same genre not just one.
What he would like from a music magazine:
Joseph would like too see bright colours attracting you to look at the
magazine, however he thinks that they should not be overly bright as it might
put people off and make them think that the magazine is pop for example even
if it is not. Joseph would like to see lots of information about all the different
artists in one genre included in a magazine. Joseph doesn’t really like the look
of pop magazines as they come across as too mainstream for him so he prefers
all of the other genres. Joseph thinks the artist on the front cover has to attract
him in which makes him want to buy it more.
Interests:
Joseph loves to listen to music on a daily basis and likes to download/buy CD’s that
are new out if they are by artists that he likes. He also likes to play football and
likes to relax afterwards by listening to music.
How does he interact with music and the different genres:
Joseph has never been to a small gig or even a concert, this is because he believes
that the prices of these are very expensive. However he says that if there was
someone performing in his hometown that he really liked he would pay to see
them. He buys new songs as they come out from the artists that he enjoys to
listen too and he finds out about new artists from the music magazine that he
reads.
Thoughts about indie:
Joseph likes the indie genre of music as it comes in all different forms (indie
pop, indie rock etc) which makes all of the different artists involved sound
different. However if he had a choice he would not listen to this genre of music
all the time due to R&B being his favourite genre.
