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Lean Startup
 14

      Lean Startup Japan
Scale!   from“Running Lean” by Ash Maurya
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
1.
1.




Startup Lessons Learned (http://www.startuplessonslearned.com/)


Steve Blank (http://steveblank.com/)


Lean Startup Circle    http://groups.google.com/group/lean-startup-circle?pli=1)


Lean Startup Japan (http://leanstartupjapan.org)
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
2.
2.

                          Ash Maurya                  Problem/Solution Fit     Product/Launch Fit
  Product/Market Fit




“Running Lean” Ash Maurya

Startup Lessons Learned (http://www.startuplessonslearned.com/)

Lean Startup Circle    http://groups.google.com/group/lean-startup-circle?pli=1)

Lean Startup Japan (http://leanstartupjapan.org)
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
3.
3.




Startup Lessons Learned (http://www.startuplessonslearned.com/)


Lean Startup Circle   http://groups.google.com/group/lean-startup-circle?pli=1)




  ※
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
4.
4.


                                                                                   STP




“Running Lean” Ash Maurya


Lean Startup Circle    http://groups.google.com/group/lean-startup-circle?pli=1)


Lean Startup Japan (http://leanstartupjapan.org)
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
5.
5.



                                                                                   STP




“Running Lean” Ash Maurya

Lean Startup Circle    http://groups.google.com/group/lean-startup-circle?pli=1)

Lean Startup Japan (http://leanstartupjapan.org)
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
6.
6.
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
7.
     facebook twitter   etc...
7.
                                             facebook twitter   etc...




  Running Lean Ash Maurya


37 signals        http://37signals.com/svn




                                                                         SEO
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
8.MVP
8.MVP

          1.0        Minimum Viable Product (MVP)




  Running Lean Ash Maurya




Lean Startup Japan                       http://leanstartupjapan.org




                                          MVP
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
9.UVP
9.UVP

                            Unique Value Proposition(UVP)




  Running Lean Ash Maurya



Lean Startup Japan                       http://leanstartupjapan.org
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
10.
10.




                                     α


  Running Lean Ash Maurya


Pirate Startup Metrics (AARRR) Dave Macclure


marketwire   Listen/Plan/Create/Share/Engage/Analyze


                      AIDMA, AISAS




                                                       ”Pivot”
                                                            UVP
                         “Pivot”
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
11.
11.


                                               ”Pivot”




  Running Lean Ash Maurya




Pirate Startup Metrics (AARRR) Dave Macclure




                                                   ”Pivot”


      “Pivot”
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
12.
12.




 Running Lean Ash Maurya         80/20




Social Change                   http://kuranuki.sonicgarden.jp/




                           ”Pivot”        scale
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
13.
13.


                                        Bootstraping




 Running Lean Ash Maurya


Paul Greham Blog           http://www.paulgraham.com/ramenprofitable.html




                                                                           ”Pivot”
     scale
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
14.”How to Pivot”
14.”How to Pivot”


Pivot


        1.
        2.
        3.
        4.
        5.
Scale!!

How to “Pivot”



                                                                      ....


                                    Pirate Startup Metrics (AARRR), AIDMA, AISAS....

   MVP                                              UVP



                 (A/B test)        facebook twitter       etc...

                                                            etc...
by Steve Blank
“Lean Startup Japan”




                       All Rights Reserved “Lean Startup Japan”

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リーンスタートアップの14知識エリア Meetup 20110725

  • 1. Lean Startup 14 Lean Startup Japan
  • 2. Scale! from“Running Lean” by Ash Maurya
  • 3.
  • 4. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 5. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 6. 1.
  • 7. 1. Startup Lessons Learned (http://www.startuplessonslearned.com/) Steve Blank (http://steveblank.com/) Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) Lean Startup Japan (http://leanstartupjapan.org)
  • 8. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 9. 2.
  • 10. 2. Ash Maurya Problem/Solution Fit Product/Launch Fit Product/Market Fit “Running Lean” Ash Maurya Startup Lessons Learned (http://www.startuplessonslearned.com/) Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) Lean Startup Japan (http://leanstartupjapan.org)
  • 11. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 12. 3.
  • 13. 3. Startup Lessons Learned (http://www.startuplessonslearned.com/) Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) ※
  • 14. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 15. 4.
  • 16. 4. STP “Running Lean” Ash Maurya Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) Lean Startup Japan (http://leanstartupjapan.org)
  • 17. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 18. 5.
  • 19. 5. STP “Running Lean” Ash Maurya Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) Lean Startup Japan (http://leanstartupjapan.org)
  • 20. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 21. 6.
  • 22. 6.
  • 23. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 24. 7. facebook twitter etc...
  • 25. 7. facebook twitter etc... Running Lean Ash Maurya 37 signals http://37signals.com/svn SEO
  • 26. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 27. 8.MVP
  • 28. 8.MVP 1.0 Minimum Viable Product (MVP) Running Lean Ash Maurya Lean Startup Japan http://leanstartupjapan.org MVP
  • 29. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 30. 9.UVP
  • 31. 9.UVP Unique Value Proposition(UVP) Running Lean Ash Maurya Lean Startup Japan http://leanstartupjapan.org
  • 32. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 33. 10.
  • 34. 10. α Running Lean Ash Maurya Pirate Startup Metrics (AARRR) Dave Macclure marketwire Listen/Plan/Create/Share/Engage/Analyze AIDMA, AISAS ”Pivot” UVP “Pivot”
  • 35. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 36. 11.
  • 37. 11. ”Pivot” Running Lean Ash Maurya Pirate Startup Metrics (AARRR) Dave Macclure ”Pivot” “Pivot”
  • 38. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 39. 12.
  • 40. 12. Running Lean Ash Maurya 80/20 Social Change http://kuranuki.sonicgarden.jp/ ”Pivot” scale
  • 41. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 42. 13.
  • 43. 13. Bootstraping Running Lean Ash Maurya Paul Greham Blog http://www.paulgraham.com/ramenprofitable.html ”Pivot” scale
  • 44. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 46. 14.”How to Pivot” Pivot 1. 2. 3. 4. 5.
  • 47. Scale!! How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 49. “Lean Startup Japan” All Rights Reserved “Lean Startup Japan”