Presentation to AHOEC Conference on 13 October 2016 about the Brilliant Residentials campaign. By Kim Somerville, Learning Away, Campaign Coordinator.

1. Learning Away was founded and initially developed by Paul Hamlyn Foundation

2. Welcome
AHOEC Conference 13 October 2016
Kim Somerville – Campaign Coordinator
Peter Carne OBE - Learning Away Adviser
Learning Away was founded and initially developed by Paul Hamlyn Foundation

3. Action Research
Phase

4. Compelling research
5 years
60 schools
13 partnerships
Over 12, 500 pre and post surveys with
students, parents and staff
Over 100 focus groups

5. ‘Learning Away has shown that a residential learning experience
provides opportunities and benefits/impacts that cannot be achieved in
any other educational context or setting. The impact is greater when
residentials are fully integrated with a school’s curriculum and ethos.’
Learning Away Final Evaluation Report, York Consulting 2015

6. 10 guiding
principles

7. 10 guiding
principles• fully integrated with school curriculum
• designed and led by teachers and students
• inclusive and affordable for all
• meets students’ specific learning needs
• learning is reinforced back in school
• part of a progressive programme of experiences
• includes a wide range of new and memorable
experiences
• allows space for developing relationships
• evaluated rigorously
• supported by senior leadership and school governors

8. highly effective
Brilliant
Residentials

10. Campaigning
Phase
Learning Away was founded and initially developed by Paul Hamlyn Foundation

12. The Vision
• We want more children and young people taking part in
residentials
• We want improved quality of residential provision in line
with the principles of Brilliant Residentials

13. The Aims
• Influence the practice of:
• Schools (Non-adopters, adopters, champions)
• Residential providers
• Initial Teacher Training providers
• Policy makers
• Parents
• Youth groups / organisations
• Raise awareness that residentials do not need to be expensive … they must
be affordable and inclusive to be brilliant.

14. Residentials are brilliant.
• School trips with an overnight stay can be life changing experiences
for children.
• Backed by extensive research Learning Away have created a range of
free resources to help schools and providers develop Brilliant
Residentials of their own, which will lead to improved ….
Messaging

15. Resilience
Achievement
Relationships
Engagement
…. and brighter, brilliant
futures for young people.

16. • Not an endorsement
• A symbol of support and pride
• Drive awareness to change behaviour
• Provide a call to action
Branding

19. • Earned and owned … not bought!
• Online
• Publications & Print
• Events
• PR & Media
Campaign Tools

20. Online
• Pledge system
• Fresh content on website (Case
studies, news, blogs)
• Brilliant Residentials toolkit
• New Facebook profile
• New animated video
• Significantly increased following on
social media

21. Publications & Print
• Visual identity and guidelines
• Events and exhibition material
• Digital campaign pack for providers and
schools to use
• E-newsletters
• Renowned faces in arts, heritage and
outdoor education pledging their support
for Brilliant Residentials

22. Events
• Successful communications launch
• Education and learning outside the
classroom events and conferences
• Workshops and training to schools and
residential providers
• Create and attend other virtual
seminars / sharing / Q&A sessions

23. PR and Media
• BBC Breakfast coverage reaching 6 million
worth £1m
• Develop links to foster regular columns /
articles / features in education press and
media
• Respond to relevant consultations to argue
the value and impact of good quality
residentials

24. Measuring Our Success
• More - baseline and future tracking via the Evolve educational visit
approval system, used by 127 Local Authorities nationally
• Higher quality - With the support of LMKco. and the Outdoor
Education Advisers Panel (OEAP) an online survey will be sent to
schools gauging to what extent their residential was ‘Brilliant’

25. What can you do now?
• Follow the recommendations for providers
• Spread the Brilliant Residentials message and free resources
• Pledge your support
• Use the digital pack – display the Brilliant Residentials logo
• Share our press releases
• Share news and photographs online #BrilliantResidentials
• Provide case studies

28. Learning Away was founded and initially developed by Paul Hamlyn Foundation
Thank you
learningaway.org.uk
#BrilliantResidentials
learningaway@lotc.org.uk