1. Global performance marketingagency, Performics,
launches in South Africa.
Performics launched inSouthAfricaon1 January,2016, givinglocal marketclientsaccesstoan improved digital
service offering andworldclass performance marketingexpertise.Performicsoffersdisplay,search,socialand
programmaticbuyingcampaignstoclients. Performics isbasedinJohannesburgandisledbyexperienceddigital
head,Sebastien Desemberg.All digital campaignsforZenithOptimediaclientsin SouthAfricawillfromnowonbe
managedbyPerformics.
Sebastienhas18 yearsexperience inthe digital andtechnologysector.Afterfoundingandrunningadigital company
for 10 years,he thenheadedthe digital divisionof NewcastforZenithOptimediainSouthAfrica.He andhisteamof
specialists have awide range of capabilitiesincluding strategyandplanning;social,paidanddisplaymediacampaign
management;research,dataandinsights;andwebdevelopment,UX,graphicdesignandanimation.The teamhasan
impressivelistof clientsincludingNestle,Coca-Cola, ReckittBenkiser,Sanofi,Futurelife,Acer,Parmalatand
Fisherman’sDeli.
“Not onlywill we be able toprovide specialistdigitalmediaservices,butwe alsohave specialistwebdevelopment
capabilitiestorespondquicklytoclients’changingcreativeneeds.”saysDesemberg.
Performicswill be bringingit’ssuperiorperformance marketing services andemergingtechnologiestothe South
Africanmarket.
Throughthe global Performicsnetwork, SouthAfrican clientswillbenefitfromthe following advantages:
 Size – Performics hasa global presence
 Strategy– Performance marketingisseenby Performics asanintegral part of the mediaplanningandbuying
process.
 Specialists&tools– Performics hasanexperiencedteamof specialistsandworkswithbest-in-classtoolsata
global level.
About Performics
As the original performancemarketingagency,Performics convertsconsumerintentintorevenue forthe world’s
mostadmiredbrands.Acrossa global networkoperatingin41 countriesworldwide,Performicscreatesconnected
and personalizeddigital experiencesacrosspaid,earnedandownedmedia.RECMA recognized Performicsasone of

2. theirTop Digital AgencyNetworksof 2014. HeadquarteredinChicago,PerformicsisaPublicisMediacompany.To
learnmore,visitwww.performics.com.
For furtherinformation,pleasecontact:
SebastienDesemberg
Head of Operations
SouthAfrica
Tel:+27 82 567 1090
Email:sebastien.desemberg@performics.co.za