1. INFECTIOUS
SEPTEMBER 2011
a round up
of the latest
communications
news & ideas
from around
the world
brought to you by

2. BURBERRY STRUTS THE “TWEETWALK”
AT LONDON FASHION WEEK
Burberry teamed up with twitter, ahead Burberry is no stranger to innovation
of their London Fashion Week having streamed their previous London
Spring/Summer 2012 show, to launch the Fashion Week show on the iconic LCD
first ever ‘Tweetwalk’. Tweetwalk display screens at London’s Piccadilly
enabled users to see the collection Circus.
before the models had hit the runway by
following the hastag #tweetwalk.
INFECTIOUS

3. THE ASOS URBAN TOUR
In-line skaters take over the streets of If you go to http://www.asos.com/urban-tour
Paris, grinding rails, jumping over fruit you will be able to engage in the whole Urban
carts and causing a few problems all to Tour experience – zooming into London, New
the sound of French house music for the York, L.A, Berlin, Paris, Tokyo and Shangai to
latest campaign from fashion etail see the unique subcultures for yourself.
behemoth ASOS.
INFECTIOUS

4. DUREX TELLS FORTUNES OF
TAIWANESE YOUTHS
Promoting condoms in a shame culture Watch the video:
takes a lot of creativity and empathy. http://ow.ly/6IfIA
The Fortune Teller Installation from
Xerud – a palindrome for Durex – perfectly
appeals to Taiwanese teens. A nice brand
activation that hits the heart of the
target audience!
INFECTIOUS

5. BRITNEY SPEARS TEAMS UP
WITH NISSAN
A fan will be selected at random on the
10th October to win the newly launched
vehicle.
The promotion forms part of Nissan’s
recent social initiative, entitled ‘My
Versa Road Trip’, which offers up the
chance to shape and win a personalised
road trip with friends, in addition to daily
iTunes gift card giveaways.
Britney Spears has teamed up with car Follow Britney Spears:
maker Nissan to enable one lucky fan to twitter.com/BRITNEYSPEARS
win the latest car via an online sweepstake.
The competition was announced by the
singer through her popular Twitter profile –
which is well over nine million followers
strong – on the 27th September, taking her
social media fan base through to a
dedicated sweepstakes portal on a Nissan
branded microsite.
INFECTIOUS

6. KLM’S LIVE REPLY: 140 EMPLOYEES
FOR 140 CHARACTERS
KLM Royal Dutch Airlines have launched This dedicated crew responds to tweets
the "KLM Live Reply". Users who Tweet and posts in a unique way, by running
to KLM during the allotted campaign around and assembling the answer live
time might be lucky enough to receive a before your very eyes, within the hour.”
"KLM Live Reply" - Essentially, KLM
will replace the normal Twitter typed Watch the video:
responses with a living alphabet made up http://ow.ly/6Igrb
of 140 KLM employees.
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7. SAINSBURY'S LAUNCHES
iPAD TROLLEY
Fancy watching the match whilst doing The trolley comes complete with a tilting
your weekly shop? Then the new Sky Go iPad holder and speakers along with an
trolley is just for you. If you fancy a on-board battery with self-charging solar
go head down to Cromwell Road panel.
Sainsbury’s in West London where it’s
currently being trialled.
INFECTIOUS

8. ASTON MARTIN IS ‘COOLEST
UK BRAND'
Top 10 coolest brands
1. Aston Martin
2. Apple
3. Harley-Davidson
4. Rolex
5. Bang & Olufsen
6. BlackBerry
James Bond’s preferred card brand -
Aston Martin, has once again won the 7. Google
crown as the coolest brand in the UK.
8. Ferrari
The company beat computer giant Apple 9. Nike
to the top spot for a second year
running, according to the annual 10. YouTube
CoolBrands survey.
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9. THE FOURSQUARED POWERED
VENDING MACHINE
a surprise gift, ranging from a chocolate
bar right up to mobile accessories and a
brand new N series handset.
The promotion forms part of the brand’s
‘random acts of kindness’ campaign that
has rolled out globally this year. Users
can check in once a day and 1,000 blue
gift canisters are up for grabs.
Watch the video:
Another clever use of the vending http://ow.ly/6IwJb
machine, courtesy of Nokia as part of
its sponsorship of Social Media Week.
The Nokia Gift Machine is a cashless
and button free system, triggered into
action via Foursquare. Users simply
check in to the hashtag
#NokiaConnects via Twitter to receive
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