Keynote from Online Info 2012 event, November 2012, London, about the role of data and social analytics in creating truly social businesses.

1. Social Business in a World of
Abundant Real-time Data
Lee Bryant, Dachis Group, November 2012

2. New world of data: POTUS hugging a data nerd

3. New world of data: a failed $100m+ bet on ‘belief’

4. New world of data: language & the quantified self

5. New world of data: language & the quantified self
What if we were able to take the quantified
use of metadata, a computing-based narrative
of humanity, and integrate it with centuries of
human narrative and storytelling?
Thanassis Rikakis, Carnegie Mellon University
http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/

6. Soccer, F1, baseball were transformed by data

7. Marketing transformed by data: social sentiment

8. But who is really listening and acting on insights?

9. Analytics without action is just a rear-view mirror

10. Data + collaborative insight = action
Collaborative Reporting
Assemble a
Narrative
Create a shared narrative by
instantly assembling 1 3
observations into an interactive
microsite.
2
1 Each thumbnail reveals
the Observation’s
content.
2 Graphs can be
annotated to call out
pertinent insights
3 See which
Observations have
received comments
since your last visit.

11. Algorithms alone are not enough
How we track social performance
Algorithms + analysis + crowdsourcing
Memcached
AWS S3 Cassandra Cassandra MySQL Farm
Social
Raw Signal Signal Metrics
Business
Storage Repository Store
Graph
Normalization Enrichment Analysis Analytics
• AWS Server Farm for • NLP and Semantic • Machine Learning Insight
API and Screen Analysis for • Hadoop based Insight
• Cluster Analysis
scraping Adaptors relationship Discovery Identification
• Crowdsourcing
Operation for Data QA
and Sourcing

12. Towards Data-driven Business:
Turning internal and external data into
sources of business improvement

13. We used to operate exclusively in hierarchies

14. Management had two main motivating tools

15. Now, organisations are becoming service-oriented

16. Some organisations are becoming ‘podular’

17. Tight feedback loops used to manage performance

18. Many firms now have social business platforms

19. Moar data! Activity streams and talking machines

20. It’s no longer about encouraging sharing ...

21. ... It’s about working in the open by default

22. ‘Big’ data is not the goal. Insight is the goal.

23. ‘Small data’ enables intimacy wormholes

24. Data-driven management:
real-time data can drive positive
behaviour change and allow
people more autonomy

25. Reports are rear view mirrors, not motivators

26. Instead of studying a microcosm...

27. ... we can now immerse ourselves in reality

28. A good example of open performance data

29. Where does this leave our ‘professional’ manager?

30. What motivates peoples’ actions at work?

31. How do we ‘manage’ people?

32. How do we ‘manage’ people?
Just the simple act of
“publicizing” those numbers
— not in a cruel way, but a
“where are we at as a
group?” way — has kept the
support process on-task and,
I think, made it a bit more like
a video game.

33. Can ambient awareness improve performance?

34. What tools and filters do we need?

35. What does data-driven social business look like?
• Open data by default
• Social analytics applied
internally as well as
externally
• Collaborative insights >>
action
• Greater self-management
through access to real-
time data
• Better find, subscribe
and filtering tools for
individuals

36. Thanks for listening
@LeeBryant

37. Image Credits
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license.
Thanks to the following image sources:
http://www.panic.com/blog/2010/03/the-panic-status-board/
http://i.imgur.com/mov2K.jpg
http://www.flickr.com/photos/featheredtar/2305070061/
http://www.flickr.com/photos/aussiegall/364313299/
http://www.flickr.com/photos/peasap/655111542/
http://www.flickr.com/photos/davegray/5631289680
http://www.flickr.com/photos/davegray/5681210156
http://www.flickr.com/photos/walkadog/3353936487/
http://www.flickr.com/photos/featheredtar/2302651444
http://www.flickr.com/photos/katerha/4697206799
http://www.flickr.com/photos/marc_smith/5792697486/
http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/
https://harperreed.org/photos
http://i.imgur.com/Mev10.jpg
http://upwithchrishayes.msnbc.com/_nv/more/section/archive?author=salgentile
http://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpg
http://www.flickr.com/photos/exfordy/123900378/
http://www.flickr.com/photos/davegray/8194170066
http://www.flickr.com/photos/davegray/6865783407
http://www.flickr.com/photos/davegray/6416285269
http://www.flickr.com/photos/davegray/6416285535
http://www.gameaddictionblog.com/images/smb.jpg
http://www.supermariowallpapers.com/super-mario-koopa-castle-
wallpaper-800x600
http://i.imgur.com/Pw2Nr.jpg
http://www.flickr.com/photos/seier/3338169165
https://www.gov.uk/performance