Social Media Capacity Building For Teen Advocates
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Developed for the California Family Health Council (CFHC), this training was centered on capacity building for youth activists interested in peer-to-peer mentorship and advocacy for (i) healthy relationships, (ii) STD prevention, (iii) teen rights, and (iv) birth control. Goal of this 4 hour workshop centered around transmedia story-telling inclusive of social, mobile, video + web-based mediums. Participant ages ranged from 14-17.
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Social Media Capacity Building For Teen Advocates
- 1. Joris Louwes Transmedia & Social Media Workshop for teens 12.05.2015 by Lee Fox
- 2. champions and promotes quality sexual and reproductive health care for all erin leigh mcconnell teensource.org how we establish TRUST
- 4. shape the future of sexual and reproductive health as thought-leaders prom ote quality cham pion access advance research generate conversations getpeopletocare andtakeaction cultivate collaborative partnerships
- 5. WHY ARE “WE” (THE TEENS) HERE?
- 6. the power of peer education % of teens accessing health information
- 8. THE ART OF STORY-TELLING TORLEY
- 9. set-up challenge rising action climax falling action conclusion the beats of a story COURTNEY CARMODY great stories transend over time
- 10. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 11. ` ACTIVITY #1 which social tools do you use to connect with other people and find information? (list as many as you can think of)
- 13. 0 22.5 45 67.5 FB YT TW IN 14-17 18-34 35-54 social networks used by U.S. internet users TRANSMEDIA
- 14. CREATOR CRITIC COLLECTOR JOINER SPECTATOR INACTIVE CONVERSATIONALIST writer, videographer, photographer, animator short-form writer, interviewer, vignette producer, remixer reviews, comments, responds to status updates + in forums interested in facts interested in building relationships consumer only live events onlyFutUndBeidl ACTIVITY #2
- 16. WHAT: finding fresh content all the time
- 20. Karissa Ann we are all hungry for the truth
- 21. William Hook When thinking about accessing information online, rank these sources in the order you trust most: WHO DO YOU TRUST? a known expert a peer with first-hand knowledge a celebrity endorsement testimonials / crowd reviews word of mouth (heard it from a friend) a parent, teacher or mentor ACTIVITY #4
- 23. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 24. your personal story establishes trust
- 25. WHY: your involvement is VERY relevant JON_CF why you? ACTIVITY #5
- 27. most teens (4 out of 5) look for medical health answers on the internet
- 28. how will YOU become a “credible” source? JD Hancock your voice matters what is the “tone” of your voice ACTIVITY #6
- 30. the 60-30-10 rule ZHAO ! CREATOR CURATOR INFLUENCER unique knowledge SUPPORTER trusted resource
- 31. LIST ALL THE PLACES ONLINE WHERE YOU FIND SHAREABLE CONTENT “THAT YOU TRUST” NATIONAL GUARD ACTIVITY #7
- 33. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 34. Robert McGoldrick WHO: segment your audience
- 35. 1983 TCP/IP protocol Matures Boomers GenX GenY GenZ Alphas Adopters Transformers 1972 1st video game 1989 World Wide Web 1993 1st Browser for Personal Use 1927 -1945 1946 -1964 1965 -1983 1984 -1996 1997 - 2009 2010 - now 1973 1st mobile phone 1969 1st computer message 1998 Google launched 1947 Polaroid camera 1936 1st TV broadcast (BBC) 2004 Facebook launched 2007 iPhone 2010 Kickstarter launched 2014 Bitcoin emerging generations
- 36. TEENS 15+ GUARDIANS of teens TEEN ACTIVISTS12-14 1 2 3 4 Jesse Millan Pink Sherbert Photography College Degrees 360 Oakley Originals David Shankbone CFHC SEGMENTS BY AGE
- 37. MAKE IT INTERESTING I tweeted that yesterday… re-write the tweet ACTIVITY #8
- 42. Durex is seeking an official condom emoji to coincide with World AIDS Day. #CondomEmoji
- 46. BE READY
- 47. Nadia Hatoum AUDIENCE “CALLS TO ACTION” what have you committed to? ACTIVITY #9
- 50. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 52. SOCIAL TOOLS ROXANNE READY community-building happens in both our virtual and virtuous worlds!
- 53. think like a “transmedia” guru Jason Howie LONG FORM: * Blogs / Podcasts / Newsletters * Video / Billboards * Live Events / Presentations SHORT FORM: * Posts / Tweets * Photos / Vignettes * Virtual Meet-Ups ALT FORM: * Surveys / Petitions * Games / Jokes * Quick Tips ACTIVITY #10
- 55. IMAGES TELL A STORY
- 56. IMAGES TELL A STORY
- 57. IMAGES TELL A STORY
- 58. IMAGES TELL A STORY
- 59. ARE YOU “FREELY” ALLOWED? Alec Couros ACTIVITY #11
- 62. WITH “FAIR USE” USE YOUR PASSION TO BUILD AUDIENCE
- 68. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 69. WHEN: how important is “time” or date?
- 70. NicolaNDo_4532 Is there a “magic time” to post content? ACTIVITY #12
- 72. CERTAIN TIMES ARE BETTER THAN OTHERS
- 74. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY #LOCATION HOW TO FIND (BE FOUND)
- 76. Morgen Bell ACTIVITY #13 what keywords would you use to help others find the video you just watched?
- 79. Karissa Ann HOW TO BE “HEARD” ABOVE THE NOISE
- 80. TESTIMONIALS
- 81. funny stuff random stuff stuff you’re doing stuff w/ friends where you’re at school stuff family stuff health religion politics 85 78 78 74 73 57 50 31 22 22
- 82. David Martyn Hunt SHARE YOUR SKILLS! ACTIVITY #14
- 84. OLIVER TACKE BUILD YOUR CAMPAIGN (get ready to present!)
- 85. 1. DECIDE ON YOUR SUBJECT-MATTER
- 87. TORLEY tap into the genius of your group… what is: • PERSONAL • RELEVANT • PRACTICAL • ACTIONABLE • CONVERSATIONAL • with FRESH PERSPECTIVE 2. WHAT IS YOUR AUDACIOUS DREAM?
- 88. 1. 2. WE WANT TO ERADICATE SEXUALLY TRANSMITTED DISEASES FOR ALL FUTURE GENERATIONS.
- 89. TEENS 15+ GUARDIANS of teens TEEN ACTIVISTS12-14 1 2 3 4 Jesse Millan Pink Sherbert Photography College Degrees 360 Oakley Originals David Shankbone 3. WHO ARE YOU TARGETING? (specify demographic) • race • religion • educational attainment • country of origin • medical condition • family dynamics • issue / political affiliation • etc • age • gender • geography • economic condition
- 90. 1. 3. 2. MALES BETWEEN THE AGES OF 12 and 14 IN LOS ANGELES 4. WE BELIEVE YOUNG MALE TEENS WILL CONNECT WITH THE IDEA THAT THEY CAN BE HEROS, USING CONDOMS AS THEIR “SUPER POWER”
- 91. • Cervical Health Awareness Month • National Birth Defects Prevention • National Folic Acid Awareness Week (second week of January) • National Breast and Cervical Cancer Early Detection • Intimate Partner Violence • Presidential Proclamation — National Stalking Awareness Month, 2015 • Presidential Proclamation — National Slavery and Human Trafficking Prevention Month, 2015 • International Prenatal Infection Prevention Month • Condom Week (week of Valentine's Day) • National Teen Dating Violence Awareness and Prevention Month • National Girls & Women’s Sports Day • National Women + Girls HIV / AIDS awareness Day • Sleep Awareness Month (promoted by the National Sleep Foundation) • Prom Season • STD / STI Awareness Month • Sexual Assault Awareness and Prevention Month • Every Kid Healthy Week (last full week of April) • World Immunization Week (last week of April) • Hepatitis Awareness Month • Preeclampsia Awareness Month • National Teen Pregnancy Prevention Month • National Women's Health Week (begins on Mother's Day) • National Women’s Check-Up Day • National Alcohol- and Other Drug-Related Birth Defects Awareness Week (begins on Mother's Day) • Men's Health Month • National Congenital Cytomegalovirus Awareness Month • Cord Blood Awareness Month • National Breastfeeding Month • National Immunization Awareness Month • National Girlfriends Day • World Breastfeeding Week (first week of August) • Ovarian Cancer Awareness Month • Newborn Screening Awareness Month • Sepsis Awareness Month • National Breast Cancer Awareness • Health Literacy Month • SIDS Awareness Month • Pregnancy and Infant Loss Awareness Month • Domestic Violence Awareness Month • International Infection Prevention Week (third full week of October) • Red Ribbon Week (last week of October) • Day of the Girl • National Family Caregivers Month • Prematurity Awareness Month • World Prematurity Day (17) • Safe Toys and Gifts Month • World AIDS Day (1) 4. TIMELINE
- 92. 1. 2. 4. 3. 3. APRIL 1st (which is STD prevention month)
- 93. Jason Howie LONG FORM: * Blogs / Podcasts * Video * Live Events SHORT FORM: * Tweets * Photos / Vignettes * Virtual Meet-Ups ALT FORM: * Surveys * Games 5. “KICK-OFF” SOCIAL TOOL
- 95. MARTIN FISCH 6. HOW WILL YOU BUILD AWARENESS?
- 96. 1. 2. 3a 3b 4. 6a 6b 6c 30 DAYS FACEBOOK SUPER HERO PARTIES 5.
- 97. ` *FAIL* vent especially about celebs CUTE how could you not? LOL =P humorous content WTF? strange curious 411 dialed IN OMG! shocking content 7. TONE OF VOICE
- 99. 8. HOW WILL YOU BUILD AUDIENCE TRUST?
- 100. 1. 2. 3a 3b 4. 6a 6b 6c 5. 7. 8. GIVING “QUICK TIPS” ON HOW TO BECOME A REAL SUPER HERO
- 101. memekode 9. WHERE WILL YOU SOURCE YOUR INFORMATION? BE (in)CREDIBLE!
- 102. 1. 2. 3a 3b 4. 6a 6b 6c 5. 7. 9. 8. PROFESSIONAL MEDIA PUBLICATIONS LIKE TEENSOURCE.ORG AS WELL AS TAKING STORY-LINE ASPECTS FROM POPULAR MARVEL CHARACTERS WHOM OUR TARGET AUDIENCE KNOWS.
- 103. 10. VISUAL BRANDING
- 104. 10. CREATING A SERIES OF COMIC BOOK CHARACTERS — WHO WHEN WEARING CAPES — BECOME SUPER HEROES. THIS REINFORCES THE IDEA THAT ANYONE CAN BECOME A SUPER HERO.
- 105. cambodia4kids.org 11. HOW WILL YOU MAKE IT #DISCOVERABLE?
- 106. 11. #eradicateSTDS #beInvincible #condoms
- 107. 12. WHAT’S YOUR HOOK-UP?
- 108. 11. 12. REAL SUPER HEROES ALWAYS WEAR THEIR CAPES! #BEINVINCIBLE, ERADICATE STDs WITH CONDOMS
- 109. Simone Lovati 13. ADD YOUR NAMES
- 110. 11. 12. 13.
- 111. Jesse Millan 14. CAMPAIGN HEADLINE