1.
Affiliates
social media
Lee Hopkins
Affili@SYD, 13th May 2009

2.
of what you think you know
about affiliate marketing
online is wrong

3.
3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability

4.
! Social media
connect
keep in touch
around the world

5.
2.0 It is...
A 5,000
piece
puzzle?

6.
Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

7.
1 blogging for business

8.
1
2
3
4
6
7
9

9.
Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

10.
blog wordpress and blogger

11.
blog How to get started
wordpress.com
blogger.com
sign up
pick a template
write something

12.
2 Twitter

13.
digsby Twitter

14.
micro Twitter
 Digsby
 TweetDeck
 Seesmic

15.
micro Twitter
 TweetLater
 SocialToo

16.
rules Twitter
 Genuine
 Conversation
 Follower/Following
 Twitter spam

17.
twitter How to get started
twitter.com
sign up
pick a template
write
something

18.
 Twitter

19.
3 Social networking

20.
3 Social networking

21.
facebook

22.
socnet How to get started
Facebook MySpace
LinkedIn Second Life
sign up
brand it
contribute

23.
http://www.youtube.com/watch?v=lLYD_-A_X5E

24.
4 Podcasting

25.
podcast listen anywhere

26.
podcast here’s one...

27.
podcast here’s another...

28.
podcast audacity

29.
podcast resources...

30.
podcast How to get started
bullet-point script
headset mic
free audio sfx
audacity
libsyn.com
promote

31.
video
http://www.youtube.com/watch?v=VSdxqIBfEAw

32.
What’s the
world’s favourite
search engine?

33.
What’s the
second-favourite
search engine?

34.
Which site is the
world’s largest
video site?

35.
2.0 It is...
A blog
Google
YouTube
Facebook

36.
Natalie Tran community channel

37.
Natalie Tran community channel

38.
Natalie Tran community channel

39.
dove targeting your audience
The dove ‘Evolution’ ad
http://www.youtube.com/watch?v=iYhCn0jf46U

40.
dove targeting your audience
The dove ‘Onslaught’ ad
http://www.youtube.com/watch?v=Ei6JvK0W60I

41.
you targeting your audience

42.
video How to get started
digital camera
record
edit
upload
promote

43.
video conclusions
3T&A
• Truth, Trust, Transparency
communication
universe: & Accountability
• Innovate or die
Innovation is
driving change
• Increase productivity
• Oxygen from outside

44.
of what you think you know
about affiliate marketing
online is wrong

45.
of all statistics in
presentations are made up

46.
“ !?! ” For further help...
Lee Hopkins
LeeHopkins.net
BetterCommunicationResults.com.au
Lee@LeeHopkins.com
0410 642 052
Twitter: leehopkins
Facebook: leehopkins
Skype: leehopkins-adelaide
Slideshare: leehopkins
better communication  better result