Diary studies for UX

4.513 visualizaciones

Publicado el

A detailed overview of the pros and cons of the diary method for user research

Publicado en: Tecnología

Diary studies for UX

  1. 1. Musicians, birdwatchers & speech therapistsWhat diary studies can tell us about human behaviour July 2011
  2. 2. Qualitative researchWe strive to understand not only what people do, but why they do it
  3. 3. Commercial qualitative researchDiscover customer needs, and how products & services fit into a person’s life
  4. 4. M-pesaCombining technology with cultural context
  5. 5. Commercial realityWe need faster, cheaper methods to obtain the same data
  6. 6. Limitations & weaknessesData quality is affected by cognitive bias
  7. 7. Diary studiesBecause you can’t always be there...
  8. 8. Benefits of diary studiesDevelop a rich understanding of context and environment
  9. 9. Benefits of diary studiesGain insight into intermittent or difficult to observe situations
  10. 10. Benefits of diary studiesIt can be run remotely
  11. 11. Benefits of diary studiesCombine qualitative and quantitative data
  12. 12. Benefits of diary studiesFlexible methodology suits a range of projects
  13. 13. Types of diary studyReal-time feedback or “experience sampling”
  14. 14. Types of diary studyElicitation
  15. 15. How we collect the dataStructured
  16. 16. How we collect the dataSemi-structured
  17. 17. How we collect the dataUnstructured
  18. 18. They can be simplePaper diaries
  19. 19. Or complexDigital camera, voice recorder, paper diary, stickers, cards, pages of notes...
  20. 20. Improving diaries with technologyIt doesn’t need to be just paper
  21. 21. PhotographsA picture tells a thousand words
  22. 22. Social mediaMultiple channels of communication
  23. 23. AnalysisMaking sense of the data
  24. 24. I grabbed some brochures from First Choice today. I had a few minutes to spare at lunchtime, and the shop was only down the road from my office. I spent an hour or so looking over them tonight with a coffee. I’ll get a few ideas before I speak to Joe, he’s not interested until I narrow it down a bit.Example data
  25. 25. I grabbed some brochures from First Choice today. I had a few minutes to spare at lunchtime, and the shop was only down the road from my office. I spent an hour or so looking over them tonight with a coffee. I’ll get a few ideas before I speak to Joe, he’s not interested until I narrow it down a bit.Critical instances
  26. 26. I grabbed some brochures from First Choice today. I had a few minutes to spare at lunchtime, and the shop was only down the road from my office. Visiting the shop I spent an hour or so looking over them tonight with a coffee. I’ll get a few ideas before I speak to Joe, he’s not interested until I narrow it down a bit.Open coding
  27. 27. I grabbed some brochures from First Choice today. I had a few minutes to spare at lunchtime, and the shop was only down the road from my office. Fitting into my day I spent an hour or so looking over them tonight with a coffee. I’ll get a few ideas before I speak to Joe, he’s not interested until I narrow it down a bit.Open coding
  28. 28. I grabbed some brochures from First Choice today. I had a few minutes to spare at lunchtime, and the shop was only down the road from my office. I spent an hour or so looking over them tonight with a coffee. I’ll get a few ideas before I speak to Joe, he’s not interested until I narrow it down a bit.Axial coding
  29. 29. Selective coding
  30. 30. Persona 1 Scenario 1: Get inspired Whilst out doing her Christmas shopping, Helen walks past her local travel agent and decides to drop in to get some brochures. She always takes a family holiday during the school sumer holidays, and she likes to plan - and book - early. She’s always been to Spain in the past, but friends keep recommending Turkey, so she picks up some brochures for both countries. At home later that evening, she starts to skim through the brochures over a coffee. At this point she just likes to have a glance through the photographs, to get an idea of what areas are worth looking at in more detail. She knows the prices aren’t completely accurate, but she uses them to make sure she doesn’t waste time looking at places that are out of her price range. When she finds a hotel that she’s interested in, she notices that there’s a web link advertised on the page offering more detail. She opens her laptop and visits the link from the brochure. This takes her straight to a page with more detail on the same hotel. This one particularly appeals now because it shows her photographs of other families with children playing around the pool and, in others, families enjoying the evening entertainment. She can browse through a massive range of photographs too - showing everything from the inside of each type of room, to the pool, bar and restaurants. She can see some indicative prices on the same page too, including prices for families like hers - 2 adults and 2 children. It’s not necessarily the dates she wants to travel, but it gives her an idea what it might cost. There’s a calendar too so that she can get the right prices for when she might really want to travel. She’ll definitely take a look at that another time, but not right now - she’s just getting ideas at this stage.Selective coding
  31. 31. Persona 1 Scenario 1: Get inspired Whilst out doing her Christmas shopping, Helen walks past her local travel agent and decides to drop in to get some brochures. She always takes a family holiday during the school sumer holidays, and she likes to plan - and book - early. She’s always been to Spain in the past, but friends keep recommending Turkey, so she picks up some brochures for both countries. At home later that evening, she starts to skim through the brochures over a coffee. At this point she just likes to have a glance through the photographs, to get an idea of what areas are worth looking at in more detail. She knows the prices aren’t completely accurate, but she uses them to make sure she doesn’t waste time looking at places that are out of her price range. When she finds a hotel that she’s interested in, she notices that there’s a web link advertised on the page offering more detail. Persona 1 Browser http://www.google.co.uk 3.) Unit page - Price Browser http://www.google.co.uk S e a r c 5.) Itinerary h Looking for holiday ideas Thomson Thomson From what shes read so far, Helen Helen notices that theres an extra Unit page likes the look of this holiday, but is it Itinerary page that allows her put together her really in her price range if she can only own itinerary of events and activities. She opens her laptop and visits the Visits the Thomson website after reading a brochure her straight to a page 1.) link from the brochure. This takes Browser http://www.google.co.uk Thomson travel in the summer holidays? Thats really useful for her because it starts to bring the holiday to life a bit with more detail on the same hotel. This one particularly appeals now because it shows her Package holidays Helen visits the site to see more information on the this is a hand writing font it looks nice this is a hand this is a hand writing font it looks nice this She can see an option straight away more. holidays shes seen in the brochures. When she gets to Find a holiday writing font it looks is a hand writing font it looks nice this is a nice this is a hand hand writing font it looks nice writing font it looks this is a hand writing font it looks nice this that will allow her to see how much it the site, the first thing shes looking for is a place to type photographs of other families with in the codes shes picked out from the brochures. pool and, in others, families children playing around the nice is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this is a would cost, using the dates that suit She can get an idea of how much it hand writing font it looks nice her. This will save her wasting time would cost over the course of the enjoying the evening entertainment. She can browse through a massive range of looking at holidays out of her price week too, which is really handy for range. budgeting. photographs too - showing everything from the inside of each type of room, to the pool, bar 4.) Unit page - Activities Browser http://www.google.co.uk 6.) Next option Browser and restaurants. http://www.google.co.uk Thomson One of the key things Helen needs to Thomson 2.) Thomson unit page Browser Now that she has the key facts about http://www.google.co.uk Thomson Unit page know is how child-friendly this holiday would be. Not only facilities like a Unit page this holiday, Helen wants to check out After typing in the code, Helen is swimming pool or creche, but are the next option on her list. So she Unit page shown a page about the holiday. She can see some indicative prices on the same page too, including prices for families like there things for the kids to do? Its saves this one in her shortlist and difficult to keep them entertained if moves on. She can see a range of photographs this is a hand writing font it looks nice this is a hand writing font it looks nice this is a hers - 2 adults and 2 children. It’s not necessarily the dates she wants to travel, but it gives and crucially for her, she hand writing font it looks nice there arent events or activities in the this is a hand writing font it looks nice this and video, this is a hand writing font it looks nice this is a hand writing font it looks nice this is a is a hand writing font it looks nice this is a hand writing font it looks nice hand writing font it looks nice resort. this is a hand writing font it looks nice this The first thing she notices on the next can see information on what she can this is a hand writing font it looks nice this is a hand writing font it looks nice this is a this is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this holiday is that its remembered her her an idea what it might cost. There’s a calendar too so that she can get the right pricesthere with the kids, and what do for hand writing font it looks nice is a hand writing font it looks nice this is a this is a hand writing font it looks nice this hand writing font it looks nice details, and given her a price is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this facilities they have. automatically - great! is a hand writing font it looks nice this is a hand writing font it looks nice when she might really want to travel. She’ll definitely take a look at that another time, but not right now - she’s just getting ideas at this stage.Selective coding
  32. 32. Persona 1 Scenario 1: Get inspired Helen Tate 41 years old, married, with 2 daughters aged 12 and 16 Whilst out doing her Christmas shopping, Helen walks past her local travel agent and decides to drop in to get some brochures. She always takes a family holiday during the school sumer holidays, and she likes to plan - and book - early. “The most important things for me are that it’s got to be cheap and have hot She’s always been to Spain in the past, but friends keep recommending Turkey, so she picks weather, with plenty to keep the kids up some brochures for both countries. occupied. Other than that it doesn’t really matter” At home later that evening, she starts to skim through the brochures over a coffee. At this Explorer point she just likes to have a glance through the photographs, to get an idea of what areas are worth looking at in more detail. Advice seeker Deal finder She knows the prices aren’t completely accurate, but she uses them to make sure she doesn’t waste time looking at places that are out of her price range. When she finds a hotel that she’s interested in, she notices that there’s a web link advertised on the page offering Experience Goals Get the reassurance I need to feel confident in my choices more detail. Persona 1 Browser http://www.google.co.uk 3.) Unit page - Price Browser http://www.google.co.uk S e a r c 5.) Itinerary h Looking for holiday ideas Thomson Thomson From what shes read so far, Helen Helen notices that theres an extra Itinerary Independent Unit page likes the look of this holiday, but is it really in her price range if she can only Holiday Goals Itinerary page that allows her put together her own itinerary of events and activities. planner traveller She opens her laptop and visits the Visits the Thomson website after reading a brochure her straight to a page 1.) link from the brochure. This takes Browser http://www.google.co.uk Thomson travel in the summer holidays? Thats really useful for her because it I want good value for money starts to bring the holiday to life a bit with more detail on the same hotel. This one particularly appeals now because it shows her Package holidays Helen visits the site to see more information on the Narrative this is a hand writing font it looks nice this is a hand this is a hand writing font it looks nice this She can see an option straight away It’s more important to get a reliable holiday than an exciting holiday more. holidays shes seen in the brochures. When she gets to Find a holiday writing font it looks is a hand writing font it looks nice this is a nice this is a hand hand writing font it looks nice writing font it looks this is a hand writing font it looks nice this that will allow her to see how much it the site, the first thing shes looking for is a place to type photographs of other families with in the codes shes picked out from the brochures. pool and, in others, families children playing around the nice is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this would cost, using the dates that suit She can get an idea of how much it is a hand writing font it looks nice this is a hand writing font it looks nice We’re always focussed on getting value for money, as well as having her. This will save her wasting time Holiday Criteria would cost over the course of the a good holiday obviously! I dont mind going back to places Ive enjoying the evening entertainment. She can browse through a massive range of looking at holidays out of her price week too, which is really handy for visited before, as long as we can be pretty sure its got good weather range. budgeting. 1.) Good weather and plenty to entertain the kids. This is our only holiday of the year photographs too - showing everything from the inside of each type of room, to the pool, bar so I cant afford to take the risk of getting it wrong. 4.) Unit page - Activities Cheap holiday 2.) Browser http://www.google.co.uk 6.) Next option Browser and restaurants. http://www.google.co.uk Thomson One of the key things Helen Evening 3.) needs to entertainment We’re not big on foreign food or seeing all the sights anyway, we just Thomson 2.) Thomson unit page Browser Now that she has the key facts about http://www.google.co.uk Thomson Unit page know is how child-friendly this holiday 4.) Activities and entertainment for children want to have a good time, so constantly going to new places doesn’t would be. Not only facilities like a Unit page this holiday, Helen wants to check out After typing in the code, Helen is particularly appeal to me anyway. Unit page shown a page about the holiday. 5.) Clean swimming pool or creche, but are hotel facilities the next option on her list. So she She can see some indicative prices on the same page too, including prices for families like there things for the kids to do? Its saves this one in her shortlist and I usually start planning our summer holiday a long way in advance. difficult to keep them entertained if moves on. She can see a range of photographs this is a hand writing font it looks nice this is a hand writing font it looks nice this is a Even though we can only go in the school summer holidays, I’ll still hers - 2 adults and 2 children. It’s not necessarily the dates she wants to travel, but it gives and crucially for her, she hand writing font it looks nice there arent events or activities in the this is a hand writing font it looks nice this and video, Research & booking touchpoints this is a hand writing font it looks nice this is a hand writing font it looks nice this is a is a hand writing font it looks nice this is a hand writing font it looks nice get some brochures around Christmas, so thaton the next time to get The first thing she notices we have hand writing font it looks nice this is a hand writing font it looks nice this this is a hand writing font it looks nice this can see information on what she can this is a hand writing font it looks nice this is a hand writing font it looks nice this is a resort. is a hand writing font it looks nice this is a hand writing font it looks nice the best deal for the summer. It givesits remembered her look forward holiday is that us something to is a hand writing font it looks nice this is a hand writing font it looks nice this is a hand writing font it looks nice this her an idea what it might cost. There’s a calendar too so that she can get the right pricesthere with the kids, and what do for hand writing font it looks nice is a hand writing font it looks nice this is a this is a hand writing font it looks nice this hand writing font it looks nice Scans brochures for ideas details, and given her a price is a hand writing font it looks nice this is a to as well. hand writing font it looks nice this is a hand writing font it looks nice this facilities they have. automatically - great! is a hand writing font it looks nice this is a hand writing font it looks nice when she might really want to travel. She’ll definitely take a look at that another time, but not Looks online for more in-depth research We usually go to Spain but some friends have mentioned Turkey a Calls travel agent to check prices few times, so I’ve picked up a couple of brochures about it. Looks right now - she’s just getting ideas at this stage. Books through Travel agent or online really nice, and apparently you’re guaranteed hot, sunny weather. We generally book online but I try to call the travel agent first. You What can TUI do for her? never know if they can offer you a better deal, so it’s worth checking. Provide price information well in advance For me holidays are all about getting away and relaxing, but when Allow her to check and compare weather at different destinations you have kids then you can’t relax unless they’re having a good time, so that becomes the focus of your holiday. To be fair though, it’s Provide information on what entertainment is available for her childnre really nice for Dave and I when we see the girls are enjoying themselves too so we don’t really mind.Selective coding
  33. 33. Experience samplingAn alternative to diaries?
  34. 34. And that’s it!Thanks...

×