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the business value of blogging Marieke van Zuien Mark van der Wolf

about us

the question we hear most... Why should I spend part of my budget on a blog? (and not on something else?)

the business value of blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: Asia ,[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: Europe ,[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: US ,[object Object],[object Object],[object Object],[object Object]

the bottom line Corporate blogging is still rare.

the blogging decision in four steps ,[object Object],[object Object],[object Object],[object Object]

blogging value wheel

blogging value wheel

types of blogs “ Real” corporate blogs are: ,[object Object],[object Object],[object Object]

blogging value wheel: CEO blog

blogging value wheel: company blog

the blogging decision in four steps ,[object Object],[object Object],[object Object],[object Object]

blogging requirements ,[object Object],[object Object],[object Object],[object Object],Time and skill can be bought, knowledge cannot!

time and money

the blogging decision in four steps ,[object Object],[object Object],[object Object],[object Object]

blogs: value for cost

the blogging decision in four steps ,[object Object],[object Object],[object Object],[object Object]

non-influenceable success factors

...so why should I start blogging? For most companies, there’s no immediate need to start blogging. ,[object Object],[object Object],[object Object],[object Object]

...so why should I start blogging? A corporate blog can be an entirely new window to the world, providing benefits to the entire organisation BUT: ...and there’s still a lot of first mover advantage to be gained out there!

questions? http://www.lewis360.com

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PresentationLewisPR

1. the business value of blogging Marieke van Zuien Mark van der Wolf

3. the question we hear most... Why should I spend part of my budget on a blog? (and not on something else?)

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8. the bottom line Corporate blogging is still rare.

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10. blogging value wheel

11. blogging value wheel

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13. blogging value wheel: CEO blog

14. blogging value wheel: company blog

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17. time and money

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19. blogs: value for cost

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21. non-influenceable success factors

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23. ...so why should I start blogging? A corporate blog can be an entirely new window to the world, providing benefits to the entire organisation BUT: ...and there’s still a lot of first mover advantage to be gained out there!

24. questions? http://www.lewis360.com

25. www.lewispr.com