Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Need for a Social Media Policy: What You Need In Your Policy

151 visualizaciones

Publicado el

Most Employees Consider Their Private And Work Lives To Be Totally Separate, But Social Media and Social Networking Has Silently And Effectively Bridged That Gap And Blurred That Distinction.

No matter how “separate” a person’s social accounts may seem to be, there will ultimately be someone, somewhere that will link-up that person to your organisation or firm.

Social Media Policy Template http://wp.me/p4RKCt-5P

Publicado en: Empresariales
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Need for a Social Media Policy: What You Need In Your Policy

  1. 1. Reasons Why You Need A Social Media Policy At Your Firm Presented and distributed by Compliance Consultant Restricted
  2. 2. 2 Social Media Policy Good Governance Reasons Why You Need A Social Media Policy At Your Firm
  3. 3. 3 Social Media Policy Good Governance Most employees consider their private and work lives separate, but social media has effectively bridged that gap and blurred that distinction.
  4. 4. 4 Social Media Policy Good Governance No matter how “separate” a person’s social accounts may seem to be, there will ultimately be someone, somewhere that will link-up that person to your organisation or firm.
  5. 5. 5 Social Media Policy Good Governance Increasingly important today is the need to make everyone needs to understand that this could mean anything they post on social media or elsewhere online may reflect on them and the company.
  6. 6. 6 Social Media Policy Good Governance Protect your firm’s reputation: A well-constructed and thought out Social Media Policy (SMP) spells out what is and is not appropriate for employees to post about their company on social networks like Facebook, Google+, Bebo, Twitter and others. Generally, the SMP will state that employees shouldn't write anything they wouldn’t want flashed across the public domain and across the media
  7. 7. 7 Social Media Policy Good Governance Raise awareness of your firm and what it does: The best SMP has more "dos" than "don’ts. " They will contain clear guidelines to help employees understand ways they can use social media to help achieve increased productivity, better business relationships and their business goals. They also help employees reflect the firm’s values in their online behaviour and explain the best kind of material to share on social networks.
  8. 8. 8 Social Media Policy Good Governance Outline the firm’s view of confidential or private information: Employees understand and appreciate having clear guidelines about what the firm considers public information about its business and its employees. This should also describe the consequences for sharing company secrets on social media.
  9. 9. 9 Social Media Policy Good Governance Spell out who in the firm is the official voice: Employees need to know who they should refer online questions about your firm to, so they don’t answer themselves. This then designates a company spokesperson and the circumstances under which he or she must be the person answering questions received from social media, e.g., by journalists or consumer groups.
  10. 10. 10 Social Media Policy Good Governance Discuss proper ways to engage with others: It may seem like stating the obvious but netiquette is not always clear and it pays reminds employees that they should be polite and agreeable. If they must disagree with someone they should agree to disagree with others on social media because online rows and arguments, the same as inappropriate suggestions, can quickly blow up and go viral.
  11. 11. 11 Social Media Policy Good Governance Education and training: Show employees what good social media can do for the firm, and the consequences of the bad. Use real-life examples (the internet is full of them) to show them what could happen when people don’t follow the rules or don’t use common sense. This is the ounce of prevention that can save tons of regret and remedial PR.
  12. 12. 12 Social Media Policy Good Governance Remove any confusion about legal issues: Clearly spell out in the SMP what use in the workplace is acceptable and which is not. Explain the consequences of deviating from the rules and if that includes the “up to and including termination” language say it here. This is no time for equivocation.
  13. 13. 13 Social Media Policy Good Governance Lee Werrell Chartered FCSI FISMM Owner of Compliance Consultant Contact us on 020 7097 1434 info@complianceconsultant.org https://www.linkedin.com/company/compliance-consultant-uk facebook.com/ComplianceConsultant @complianceconst @s166reports
  14. 14. 14 Social Media Policy Good Governance Get Your Copy of Our Template Social Media Policy HERE Website: http://fcaapplicationgovernance.com

×