SlideShare una empresa de Scribd logo
1 de 38
Descargar para leer sin conexión
Social Media is…
Blogs Wikis Podcasts RSS Mashups Social Networks
Well… sort of.
Social Media   Really  is…
a  Conversation…
That is powered by…
Blogs Wikis Podcasts RSS Mashups Social Networks
It is a conversation between…
Customers…
Employees…
Investors…
… People!
And guess what?
The social media conversation is…
Not Organized
Not Controlled
And not on message.
The conversation   is…
Vibrant
Emergent
Fun
Compelling
and full of insight…
… if we choose   to join.
To join the conversation, we need to be…
Present.
We begin by listening.
If we listen, we will learn.
It may get messy …
… but it will allow us to join the  conversation!
But why do we need to listen  before  we join the conversation?
Consider what the  Cluetrain Manifesto  has to say.
“ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books  ©2000
1.   Markets are conversations.   2.   Markets consist of human beings, not demographic sectors.  3.   Conversations among human beings  sound  human. They are conducted in a human voice.  6.   The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.  9.   These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.  10.   As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.  25.   Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.  34.   To speak with a human voice, companies must share the concerns of their communities.  75.   If you want us to talk to you, tell us something. Make it something interesting for a change.   94.   To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are.  95.   We have better tools, more new ideas, no rules to slow us down.  We are waking up and linking to each other. We are watching. But we are not waiting.  95 Theses of the  Cluetrain Manifesto
Social Media is…
… a brand new way of understanding markets, not just another messaging channel.
Are You Listening?
Credits http://www.flickr.com/photos/smartbrother/44226712/ http://www.flickr.com/photos/steve-brandon/414392862/ http://www.flickr.com/photos/ten0fnine/345525410/ http://www.flickr.com/photos/apophysis_rocks/376467264/ http://www.flickr.com/photos/missrogue/619781610/ http://www.flickr.com/photos/decrepit-telephone/280291545/ http://www.flickr.com/photos/stephareno/478105646/ http://www.flickr.com/photos/practicalowl/433659667/ http://www.flickr.com/photos/brokenpixels/108547742/ http://www.flickr.com/photos/kalisah/63911359/ http://www.flickr.com/photos/hoguewhite/70721003/in/set-1475994/ http://www.flickr.com/photos/hoguewhite/127756979/in/set-72057594105805030/ Photo by : Lee White Presentation by : Lee White http://www.flickr.com/photos/occupantproductions/422326914/

Más contenido relacionado

La actualidad más candente

The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaNitin Karkara
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Natasha Baldwin
 
Social Media is Simple
Social Media is SimpleSocial Media is Simple
Social Media is SimpleTim Young
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
10 wisdom pills from The Next Web Conference
10 wisdom pills from The Next Web Conference10 wisdom pills from The Next Web Conference
10 wisdom pills from The Next Web Conferencesimonvanoldenbeek
 
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
 
Integrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixIntegrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixMichael Brenner
 
2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness PresentationLCpublicrelations
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeedHappy Marketer
 
PR for CEO's: strategy and tips
PR for CEO's: strategy and tipsPR for CEO's: strategy and tips
PR for CEO's: strategy and tipsFINN
 
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japkomultifamily-social-media
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small BusinessJulia Campbell
 
Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
 
Integrating Social Media In Schools.
Integrating Social Media In Schools.Integrating Social Media In Schools.
Integrating Social Media In Schools.Ian Gibbins
 
Digital Leadership, Reputation and Being Your Best Self
Digital Leadership, Reputation and Being Your Best SelfDigital Leadership, Reputation and Being Your Best Self
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small BusinessDeb Brown
 
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
 

La actualidad más candente (20)

The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017
 
Social Media is Simple
Social Media is SimpleSocial Media is Simple
Social Media is Simple
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
10 wisdom pills from The Next Web Conference
10 wisdom pills from The Next Web Conference10 wisdom pills from The Next Web Conference
10 wisdom pills from The Next Web Conference
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...
 
Integrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixIntegrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing Mix
 
2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
 
PR for CEO's: strategy and tips
PR for CEO's: strategy and tipsPR for CEO's: strategy and tips
PR for CEO's: strategy and tips
 
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
 
Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)
 
Integrating Social Media In Schools.
Integrating Social Media In Schools.Integrating Social Media In Schools.
Integrating Social Media In Schools.
 
Digital Leadership, Reputation and Being Your Best Self
Digital Leadership, Reputation and Being Your Best SelfDigital Leadership, Reputation and Being Your Best Self
Digital Leadership, Reputation and Being Your Best Self
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small Business
 
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...
 

Destacado

How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social MediaGuy Kawasaki
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Usingjonloomer
 
Get People to Open your Emails
Get People to Open your EmailsGet People to Open your Emails
Get People to Open your EmailsAbhishek Shah
 
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...Guy Kawasaki
 
SOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with BusinessesSOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
 
Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014LinkedIn
 
Why Social Media?
Why Social Media?Why Social Media?
Why Social Media?JESS3
 
20 Signs You're Probably Not Working For a Social Business
20 Signs You're Probably Not Working For a Social Business20 Signs You're Probably Not Working For a Social Business
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and GraphsHubSpot
 
The Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationThe Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media TeamTourismAustralia
 
How to Thrive: A Redefinition of Success
How to Thrive: A Redefinition of SuccessHow to Thrive: A Redefinition of Success
How to Thrive: A Redefinition of SuccessArianna Huffington
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterGary Vaynerchuk
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking PresentationAnusorn Kansap
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterThe Espresso Group
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaKelsey Ruger
 
Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursSocial Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursWe Are Social Singapore
 

Destacado (19)

How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social Media
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
 
Get People to Open your Emails
Get People to Open your EmailsGet People to Open your Emails
Get People to Open your Emails
 
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
 
SOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with BusinessesSOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with Businesses
 
Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014
 
Why Social Media?
Why Social Media?Why Social Media?
Why Social Media?
 
20 Signs You're Probably Not Working For a Social Business
20 Signs You're Probably Not Working For a Social Business20 Signs You're Probably Not Working For a Social Business
20 Signs You're Probably Not Working For a Social Business
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs
 
The Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationThe Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead Generation
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media Team
 
How to Thrive: A Redefinition of Success
How to Thrive: A Redefinition of SuccessHow to Thrive: A Redefinition of Success
How to Thrive: A Redefinition of Success
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursSocial Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped Entrepreneurs
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 

Similar a Social Media Is...

Inter lati inti_itesm
Inter lati inti_itesmInter lati inti_itesm
Inter lati inti_itesmJorge Acosta
 
Socialnetworking101
Socialnetworking101Socialnetworking101
Socialnetworking101Mark Lusher
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain ManifestoRandee Bato
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)Chris Heuer
 
In the world of ‘Free’, who will pay the content bill?
In the world of ‘Free’, who will pay the content bill?In the world of ‘Free’, who will pay the content bill?
In the world of ‘Free’, who will pay the content bill?Michel Lent Schwartzman
 
Digital connectedness #SOLSTICE2015
Digital connectedness #SOLSTICE2015Digital connectedness #SOLSTICE2015
Digital connectedness #SOLSTICE2015Sue Beckingham
 
Approaches to understanding the Internet as a social medium
Approaches to understanding the Internet as a social mediumApproaches to understanding the Internet as a social medium
Approaches to understanding the Internet as a social mediumDavid Phillips
 
Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Ferline Chua
 
Social Media for Biz
Social Media for BizSocial Media for Biz
Social Media for BizAvinash Patil
 
Vertsol Theses Powerpoint Slides
Vertsol Theses   Powerpoint SlidesVertsol Theses   Powerpoint Slides
Vertsol Theses Powerpoint SlidesFrancis Guison
 
Behind the Curtain of a Hyper-Social Business
Behind the Curtain  of a Hyper-Social Business Behind the Curtain  of a Hyper-Social Business
Behind the Curtain of a Hyper-Social Business Human 1.0
 

Similar a Social Media Is... (20)

Cluetrain
CluetrainCluetrain
Cluetrain
 
Clutrain Ppt
Clutrain PptClutrain Ppt
Clutrain Ppt
 
Cluetrain Ch 1
Cluetrain Ch 1Cluetrain Ch 1
Cluetrain Ch 1
 
Buzz Monitoring
Buzz MonitoringBuzz Monitoring
Buzz Monitoring
 
Inter lati inti_itesm
Inter lati inti_itesmInter lati inti_itesm
Inter lati inti_itesm
 
95 Theses 5 14
95 Theses 5 1495 Theses 5 14
95 Theses 5 14
 
Cluetrain_Manifesto_Agar
Cluetrain_Manifesto_AgarCluetrain_Manifesto_Agar
Cluetrain_Manifesto_Agar
 
Socialnetworking101
Socialnetworking101Socialnetworking101
Socialnetworking101
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain Manifesto
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)
 
95 Theses1
95 Theses195 Theses1
95 Theses1
 
In the world of ‘Free’, who will pay the content bill?
In the world of ‘Free’, who will pay the content bill?In the world of ‘Free’, who will pay the content bill?
In the world of ‘Free’, who will pay the content bill?
 
Stewarding Edgeryders
Stewarding EdgerydersStewarding Edgeryders
Stewarding Edgeryders
 
The 95 Theses
The 95 ThesesThe 95 Theses
The 95 Theses
 
Digital connectedness #SOLSTICE2015
Digital connectedness #SOLSTICE2015Digital connectedness #SOLSTICE2015
Digital connectedness #SOLSTICE2015
 
Approaches to understanding the Internet as a social medium
Approaches to understanding the Internet as a social mediumApproaches to understanding the Internet as a social medium
Approaches to understanding the Internet as a social medium
 
Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)Presentation for vertsol version 2.0 (1 to 14)
Presentation for vertsol version 2.0 (1 to 14)
 
Social Media for Biz
Social Media for BizSocial Media for Biz
Social Media for Biz
 
Vertsol Theses Powerpoint Slides
Vertsol Theses   Powerpoint SlidesVertsol Theses   Powerpoint Slides
Vertsol Theses Powerpoint Slides
 
Behind the Curtain of a Hyper-Social Business
Behind the Curtain  of a Hyper-Social Business Behind the Curtain  of a Hyper-Social Business
Behind the Curtain of a Hyper-Social Business
 

Más de Lee White

SMBF Inside The Firewall
SMBF Inside The FirewallSMBF Inside The Firewall
SMBF Inside The FirewallLee White
 
Rewire V4.Key
Rewire V4.KeyRewire V4.Key
Rewire V4.KeyLee White
 
Community Partnerships
Community PartnershipsCommunity Partnerships
Community PartnershipsLee White
 
Decision Due Diligence
Decision Due DiligenceDecision Due Diligence
Decision Due DiligenceLee White
 
Lee White resume
Lee White resumeLee White resume
Lee White resumeLee White
 
Relationship Networking & RNIA
Relationship Networking & RNIARelationship Networking & RNIA
Relationship Networking & RNIALee White
 
Relationship Networking & RNIA
Relationship Networking & RNIARelationship Networking & RNIA
Relationship Networking & RNIALee White
 
Lee White Slide Resume
Lee White Slide ResumeLee White Slide Resume
Lee White Slide ResumeLee White
 
Connected Ent. Set-up
Connected Ent. Set-upConnected Ent. Set-up
Connected Ent. Set-upLee White
 
Connected Enterprise
Connected EnterpriseConnected Enterprise
Connected EnterpriseLee White
 

Más de Lee White (11)

SMBF Inside The Firewall
SMBF Inside The FirewallSMBF Inside The Firewall
SMBF Inside The Firewall
 
Rewire V4.Key
Rewire V4.KeyRewire V4.Key
Rewire V4.Key
 
Community Partnerships
Community PartnershipsCommunity Partnerships
Community Partnerships
 
Decision Due Diligence
Decision Due DiligenceDecision Due Diligence
Decision Due Diligence
 
Lee White resume
Lee White resumeLee White resume
Lee White resume
 
Relationship Networking & RNIA
Relationship Networking & RNIARelationship Networking & RNIA
Relationship Networking & RNIA
 
Relationship Networking & RNIA
Relationship Networking & RNIARelationship Networking & RNIA
Relationship Networking & RNIA
 
Lee White Slide Resume
Lee White Slide ResumeLee White Slide Resume
Lee White Slide Resume
 
Connected Ent. Set-up
Connected Ent. Set-upConnected Ent. Set-up
Connected Ent. Set-up
 
Connected Enterprise
Connected EnterpriseConnected Enterprise
Connected Enterprise
 
Re Imagine
Re Imagine Re Imagine
Re Imagine
 

Último

The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 

Último (20)

The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 

Social Media Is...

  • 2. Blogs Wikis Podcasts RSS Mashups Social Networks
  • 4. Social Media Really is…
  • 7. Blogs Wikis Podcasts RSS Mashups Social Networks
  • 8. It is a conversation between…
  • 14. The social media conversation is…
  • 17. And not on message.
  • 21. Fun
  • 23. and full of insight…
  • 24. … if we choose to join.
  • 25. To join the conversation, we need to be…
  • 27. We begin by listening.
  • 28. If we listen, we will learn.
  • 29. It may get messy …
  • 30. … but it will allow us to join the conversation!
  • 31. But why do we need to listen before we join the conversation?
  • 32. Consider what the Cluetrain Manifesto has to say.
  • 33. “ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
  • 34. 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. 10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. 34. To speak with a human voice, companies must share the concerns of their communities. 75. If you want us to talk to you, tell us something. Make it something interesting for a change. 94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. 95. We have better tools, more new ideas, no rules to slow us down. We are waking up and linking to each other. We are watching. But we are not waiting. 95 Theses of the Cluetrain Manifesto
  • 36. … a brand new way of understanding markets, not just another messaging channel.
  • 38. Credits http://www.flickr.com/photos/smartbrother/44226712/ http://www.flickr.com/photos/steve-brandon/414392862/ http://www.flickr.com/photos/ten0fnine/345525410/ http://www.flickr.com/photos/apophysis_rocks/376467264/ http://www.flickr.com/photos/missrogue/619781610/ http://www.flickr.com/photos/decrepit-telephone/280291545/ http://www.flickr.com/photos/stephareno/478105646/ http://www.flickr.com/photos/practicalowl/433659667/ http://www.flickr.com/photos/brokenpixels/108547742/ http://www.flickr.com/photos/kalisah/63911359/ http://www.flickr.com/photos/hoguewhite/70721003/in/set-1475994/ http://www.flickr.com/photos/hoguewhite/127756979/in/set-72057594105805030/ Photo by : Lee White Presentation by : Lee White http://www.flickr.com/photos/occupantproductions/422326914/