2. 2
Objectives
2 Flickr | mborowick
1. Definition
Knowledge of what Social Media is.
2. Context
What Social Media means to my
business.
3. Action
Identify opportunities to use Social
Media in your media mix.
3. 3
Defining Social Media
“Social media is content created by people using highly
accessible and scalable publishing technologies. At its most
basic sense, social media is a shift in how people discover,
read and share news, information and content. It's a set of
technologies, tools and platforms facilitating the discovery,
participation and sharing of content.”
- Wikipedia
“Media that is created and consumed by the same audience.”
- J. Loehr
4. 4
Web 2.0
Blog
Syndication
Tagging (Folksonomy)
Open Source
Experiences
Services
i
Web 1.0
Personal Websites
Stickiness
Directory (Taxonomy)
Proprietary
Transactions
Applications
e
Web 1.0 vs. 2.0
"What is Web 2.0, Design patterns and business models for the next generation of software" - Tim O'Reilly, 9.30.2005
10. 10
It’s About “And” vs. “Or”
Photo
Sharing
Wiki
Content &
Crowd-
sourcing
Calendar &
Events
Video &
Music
Social
Networks
Blogs &
Micro-Blogs
Social
Bookmarks
Social
Media
24. 24
Three Things You Can Do Right Now
1. Listen
Push vs. Pull
Sharing
Connecting
Personal Brand
1. Participate
Discovery
Transparency
1.Evaluate
28. 28
Three Things You Can Do Right Now
1. Listen
Push vs. Pull
Sharing
Connecting
Personal Brand
1. Participate
Discovery
Transparency
1. Evaluate
Approach
29. 29
Bottom Line
Look at your organization’s objectives and those
of you customers.
The means with which to achieve them have
increased. The opportunity now is the mix.
29 Flickr | mr.schewel
30. 30 Image created with favicoop.com
Remember, it’s a jungle out there.
jloehr@gmail.com