Audience research involves collecting and analyzing information about the target audience of a specific media product or industry sector. It can provide qualitative insights through in-depth profiling of audience experiences and understanding what is important to the audience. Market research collects and analyzes data on the current competitive media marketplace to understand factors like economic opportunities and competitors' products. Production research gathers material and assesses the availability of personnel, equipment, and locations needed for the content creation and development of a new media product to ensure a smooth production and post-production process.

1. Purposes of research

2. Audience research
Audience research - is a collection and analysis of information about
the target audience of a specific media product, or sector of the
industry.
Audience research can be an effective way to collect qualitative
research as you have the chance to profile the audience and get an in-depth
and detailed understanding of their experiences, it is a
successful way to communicate your product.
While quantitative research, which is a type of research, engages with
larger numbers that have a statistical relationship to a population or to
large groups as a whole, qualitative research provides descriptions of the
responses of particular audience members to particular media products,
such as performances, at a certain time and place.

3. Audience research
Audience research can be an effective way to collect qualitative
research as you have the chance to profile the audience and get an in-depth
and detailed understanding of their experiences.
Audience research is about investigating statistical data about the size
and profile of the audience members for a particular media product
and how aware audience members are of a particular media product
or service.
Also what the members of the target audience think about certain
products and services and their patterns of behaviour and the
potential use of these products. Knowing what is important to your
audience is also very important, there is a lot of competition in the
media industry so your tactics of how to show your media product.

4. Market research
Market research - is the collection and analysis of the market, which a
certain product will be competing with other various products for a
particular audience.
The media market place is very competitive, so market research is very
important. This is where the collection and analysis of information
about the current market within a particular product will compete with
other products for an audience and for revenue.

5. Market research
Media producers will undertake market research into their
targeted market, or they will hire another company to complete
this research for them, this research is completed so that they
can have an outlook into what the current market looks like, who
else that they are competing with and what the products of
competition are.
The most common point of interest is economic factors in the
particular market and also what potential of income is available.

6. Production research
Production research – is the collection and analysis of data and
information about a specific media product, this includes the content
and production.
Production research is used to gather certain material to create a new
product and provide the content that is needed for
creation/development of this product.
Also it is needed to take into consideration whether the correct
personnel available to create this product and to make sure that all
equipment and production locations are also available.
Research needs to be thorough, so that when the planning is made the
whole outlook of the production should run smoothly, this also
includes the post-production stages.

7. Production research
When production research is being completed, the viability of the
product needs to also be taken into consideration.