Building the Right Mobile Strategy for Your Company
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Building the Right Mobile Strategy for Your Company
- 1. Building the Right Mobile Strategy for Your Accounting Firm
- 3. Mobile Use Copyright R2Integrated 2011
- 6. MOBILE USE Copyright R2Integrated 2011
- 7. MOBILE USE Copyright R2Integrated 2011
- 8. MOBILE USE Copyright R2Integrated 2011
- 9. MOBILE USE Copyright R2Integrated 2011
- 10. MOBILE USE Copyright R2Integrated 2011
- 11. Mobile Sites Copyright R2Integrated 2011
- 13. Mobile Not Very Friendly Website MOBILE SITES Copyright R2Integrated 2011
- 14. Mobile Engagement Rating: 1.5 out of 5 stars Stuytown Mobile Friendly Website MOBILE SITES Copyright R2Integrated 2011
- 15. Mobile Engagement Rating: 2.5-4 out of 5 stars Mobile Optimized Website MOBILE SITES Recharge Your Yard Copyright R2Integrated 2011
- 16. Mobile Engagement Rating: 2.5-4 out of 5 stars Mobile Optimized Website MOBILE SITES RoseNYC Copyright R2Integrated 2011
- 17. Types of Mobile Optimized Websites Subdirectory vs Subdomain Subdirectory: www.example.com/mobile Subdomain: m.example.com touch.example.com example.mobi . MOBILE SITES Copyright R2Integrated 2011
- 18. MOBILE SITES Analytics for Mobile Copyright R2Integrated 2011
- 19. Mobile Apps Copyright R2Integrated 2011
- 22. Mobile Engagement Rating: 4 out of 5 stars 1 st Mariner Bank SourceFire Branded Mobile App MOBILE APPS Copyright R2Integrated 2011
- 23. Mobile Engagement Rating: 4 -5 out of 5 stars Serve In Touch Ministries Custom Mobile App MOBILE APPS Copyright R2Integrated 2011
- 24. Mobile Engagement Rating: 4 -5 out of 5 stars Forbes Meguiar’s Custom Mobile App MOBILE APPS Copyright R2Integrated 2011
- 25. Custom Mobile App MOBILE APPS MyLawyer Accident App Allen, Allen, Allen & Allen, Richmond, VA Copyright R2Integrated 2011
- 27. Predicting App Success MOBILE APPS Copyright R2Integrated 2011
- 28. Predicting App Success MOBILE APPS Copyright R2Integrated 2011
- 29. Predicting App Success Copyright R2Integrated 2011
- 30. MOBILE APPS Cost considerations Copyright R2Integrated 2011
- 31. MOBILE APPS Cost considerations Copyright R2Integrated 2011
- 32. MOBILE APPS Cost considerations Copyright R2Integrated 2011
- 33. Cost considerations Mashable, February 2011 And this does not even include marketing the app! MOBILE APPS Copyright R2Integrated 2011
- 34. Mobile Marketing Copyright R2Integrated 2011
- 35. December 2010 Forbes Insights report titled "The Untethered Executive: Business Information in the Age of Mobility.” 306 executives at US companies with annual sales exceeding $500 million were surveyed during September-October 2010. The results are based on a survey and one-on-one interviews. 57% of respondents held C-level titles. MOBILE MARKETING Copyright R2Integrated 2011
- 40. Questions? Contact Me: Leigh George, PhD, Senior Digital Marketing Strategist [email_address] 410.327.0007 x 1211 http://www.linkedin.com/in/leighgeorge @leighgeorge
Editor's Notes
- People using iPad as a default in reference to tablets. iPad is the most visible type of mobile device.When they say, “more androids sold” it means that there are more smartphones running iOS being purchased. However, there are less android developers than iOS developers. iOS is still the most popular Works Cited Etherington, Darrell. &quot;Infographic: The Selling Power of the IPad.&quot; Weblog post. GIGAOM . GIGAOM.COM. Web. 04 Feb. 2011. <http://gigaom.com/apple/infographic-the-selling-power-of-the-ipad/>. Jade, Charles. &quot;IPod Touch Now Outselling IPhone: Apple News, Tips and Reviews «.&quot; GigaOM · Tech News, Analysis and Trends . GigaOM. Web. 23 May 2011. <http://gigaom.com/apple/ipod-touch-now-outselling-iphone/>. Malik, Om. &quot;The Economics of Attention: Why There Are No Second Chances on the Internet : Tech News and Analysis «.&quot; GigaOM · Tech News, Analysis and Trends . GigaOM, 29 Mar. 2011. Web. 23 May 2011. <http://gigaom.com/2011/03/29/the-economics-of-attention-why-there-are-no-second-chances-on-the-internet/>. Mindlin, Alex. &quot;Using Phones, but Not to Talk or Surf.&quot; New Yorker Times . New York Times, 6 Mar. 2011. Web. 23 May 2011. <http://www.nytimes.com/2011/03/07/business/media/07drill.html>. Munchbach, Andrew. &quot;Forrester Research: Over 82 Million Tablet Users in U.S. by 2015.&quot; BGR . BGR, 4 Jan. 2011. Web. 23 May 2011. <http://www.bgr.com/2011/01/04/forrester-research-over-82-million-tablet-users-in-u-s-by-2015/>. Ogasawara, Todd. &quot;Apple All-Time Mobile Sales: 100+ Million IPhones. Nearly 20 Million IPads - SocialTimes.com.&quot; SocialTimes.com - Your Social Media Source . Social Times.com, 21 Apr. 2011. Web. 23 May 2011. <http://socialtimes.com/apple-all-time-mobile-sales-100-million-iphones-nearly-20-million-ipads_b58881>. Parr, Ben. &quot;100 Million Android Devices Now Activated [STATS] - Yahoo! News.&quot; The Top News Headlines on Current Events from Yahoo! News . Yahoo News, 10 May 2011. Web. 23 May 2011. <http://news.yahoo.com/s/mashable/20110510/tc_mashable/100_million_android_devices_now_activated_stats_1>. Ricadela, Aaron. &quot;Apple IPad’s ‘Buzz Saw’ Success Cuts PC Sales at HP, Dell - Bloomberg.&quot; Bloomberg - Business & Financial News, Breaking News Headlines . Bloomberg, 18 May 2011. Web. 23 May 2011. <http://www.bloomberg.com/news/2011-05-18/apple-ipad-s-buzz-saw-success-cuts-into-pc-sales-at-hp-dell.html>. Savov, Vlad. &quot;Google Reaches 100 Millionth Android Activation, 400,000 Android Devices Activated Daily.&quot; Engadget . Engadget.com, 10 May 2011. Web. 23 May 2011. <http://www.engadget.com/2011/05/10/google-reaches-100-millionth-android-activation-400-000-android/>. StatCounter Global Stats - Browser, OS, Search Engine including Mobile Market Share . GS StatCounter. Web. 23 May 2011. <http://gs.statcounter.com/>. Tech-Buzz.net. Tech-Buzz.net. TechBuzz - Tech Tips, Mobile Apps, Web Apps and Other Know Hows . TechBuzz. Web. 23 May 2011. <http://tech-buzz.net/wp-content/plugins/wordpress-toolbar/toolbar.php?wptbto=http://blog.shoutem.com/2011/04/21/infographic-the-state-of-mobile-app-world/>. Warren, Christina. &quot;Apple Sells 100 Million IPhone Units.&quot; Social Media News and Web Tips â Mashable â The Social Media Guide . Mashable, 2 Mar. 2011. Web. 23 May 2011. <http://mashable.com/2011/03/02/100-million-iphones/>. WebTrends. WebTrends. Measuring Adoption, Realizing Returns in Mobile . WebTrends. Web. 04 Mar. 2011. <http://www.webtrends.com/Products/Analytics/~/media/Brochures/Brochure-Mobile-Analytics.pdf>. Zeman, Eric. &quot;IPad Owns 82% Of U.S. Tablet Market -- InformationWeek.&quot; InformationWeek | Business Technology News, Reviews and Blogs . InformationWeek, 6 May 2011. Web. 23 May 2011. <http://www.informationweek.com/news/personal-tech/tablets/229402946>.
- Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere. The tier helps users understand the level of engagement with users.
- 1 st step in Mobile Landscape: Works on MAC/PCS/Tablets/Smartphones Technology: HTML/CSS Design: I/A and UX are the same on all the devices Desktop experience for mobile users Content: Renders “As Is” for most web and mobile browsers Web Analytics Example: StuyTown, AFBA Comments: Reducing desktop experience may require pinch & zoom, and horizontal scrolling Loading speed can affect UX Certain media players, programs, and plug-ins such as Flash/Silverlight and embedded JavaScript may not function due to lack of platform support Included in All R2i CMS Projects
- The second step to mobilizing the brand. Cross platform. Most cost-effective but may sacrifice immediate brand association (having the app on the phone and having it notify you on trends, reports and etc). Platforms: Tablets ( iPad, Playbook, XOOM, Galaxy, and etc) Smart Phones (iPhone, HTC, WP7, and etc Technology: HTML/CSS Design: New I/A Mobile UX, Portrait & Landscape Content: “ Quick, Easy, & Relevant”. Optimized for simple but functional content. Fast load time. Consistent with desktop UI design. Provide access to full-site (mobile friendly) as best practice) Mimic native mobile app without using development platform Web Analytics Example: RoseNYC, RechargeYourYard Comments: “ m.dot ” Content is reduced May not look & function the same on all mobile browsers Redirecting is required
- The second step to mobilizing the brand. Cross platform. Most cost-effective but may sacrifice immediate brand association (having the app on the phone and having it notify you on trends, reports and etc). Platforms: Tablets ( iPad, Playbook, XOOM, Galaxy, and etc) Smart Phones (iPhone, HTC, WP7, and etc Technology: HTML/CSS Design: New I/A Mobile UX, Portrait & Landscape Content: “ Quick, Easy, & Relevant”. Optimized for simple but functional content. Fast load time. Consistent with desktop UI design. Provide access to full-site (mobile friendly) as best practice) Mimic native mobile app without using development platform Web Analytics Example: RoseNYC, RechargeYourYard Comments: “ m.dot ” Content is reduced May not look & function the same on all mobile browsers Redirecting is required
- Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere. The tier helps users understand the level of engagement with users.
- 2010, apple owns most of the shares. In fact they own 82 % of the tablet market. Figures from App Insider Apple has 365,000+ apps, 11 Billion downloads Android has over 265,000+ apps, 4.5 Billion+ downloads Blackberry has 25,000+ apps, Windows has 12,000+ apps,
- Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere. The tier helps users understand the level of engagement with users.
- Platforms: Tablets (iPad, Playbook, XOOM, Galaxy, and etc) Smart Phones (iPhone, HTC, WP7, and etc) Technology: Native API, HTML, CSS and CMS Design: New IA, Content Focused Mobile UX, Portrait & Landscape Unique Branding Content: Information based: Syndicated Feeds, Media and Location services for consumer/enterprise applications Dynamic content integration and caching capabilities Social & Media Integration Utility/Daily Life Use Mobile Analytics Rapid Development Tools (AppMakr) Example: Afro, 1 st Mariner Bank, MyLegal Comment: Recommended marketing/ promotion strategy Online/Offline Mobility Access Not ideal for intense gaming Content Data Source/format may not be supported
- Discuss the differences. This is the highest level of application development. Custom Mobile App is what every thinks about when it comes to an app. Designed for Consumers and Enterprise functions (i.e. operational usage). Platforms: Tablets (iPad, Playbook, XOOM, Galaxy, and etc Smart Phones (iPhone, HTC, WP7, and etc) Technology: Native API, HTML, CSS and CMS Design: Mobile I/A , Mobile UX, Portrait & Landscape Unique Mobile App (Consumer/Enterprise) Content: Unique Branding Custom Native Development User Engagement, Geo-Location, Interactive Content and Games Social & Media Integration, Utility/Daily Life Use Mobile Analytics Example: Forbes, Meguiars, InTouch Ministries, AppTio Comments: Recommended marketing/promotion strategy Deployment Online/Offline Mobility Access Consumer or Enterprise App Support and Upgrade
- Discuss the differences. This is the highest level of application development. Custom Mobile App is what every thinks about when it comes to an app. Designed for Consumers and Enterprise functions (i.e. operational usage). Platforms: Tablets (iPad, Playbook, XOOM, Galaxy, and etc Smart Phones (iPhone, HTC, WP7, and etc) Technology: Native API, HTML, CSS and CMS Design: Mobile I/A , Mobile UX, Portrait & Landscape Unique Mobile App (Consumer/Enterprise) Content: Unique Branding Custom Native Development User Engagement, Geo-Location, Interactive Content and Games Social & Media Integration, Utility/Daily Life Use Mobile Analytics Example: Forbes, Meguiars, InTouch Ministries, AppTio Comments: Recommended marketing/promotion strategy Deployment Online/Offline Mobility Access Consumer or Enterprise App Support and Upgrade
- Discuss the differences. This is the highest level of application development. Custom Mobile App is what every thinks about when it comes to an app. Designed for Consumers and Enterprise functions (i.e. operational usage). Platforms: Tablets (iPad, Playbook, XOOM, Galaxy, and etc Smart Phones (iPhone, HTC, WP7, and etc) Technology: Native API, HTML, CSS and CMS Design: Mobile I/A , Mobile UX, Portrait & Landscape Unique Mobile App (Consumer/Enterprise) Content: Unique Branding Custom Native Development User Engagement, Geo-Location, Interactive Content and Games Social & Media Integration, Utility/Daily Life Use Mobile Analytics Example: Forbes, Meguiars, InTouch Ministries, AppTio Comments: Recommended marketing/promotion strategy Deployment Online/Offline Mobility Access Consumer or Enterprise App Support and Upgrade
- Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere. The tier helps users understand the level of engagement with users.
- 82 this year. Gartner predicts over 55 million tablets will be sold in 2011. It is not a new form factor, but has been limited due to computational power and feasibility. The iPad’s success was due to the existing iPhone ecosystem (100,000+ at the time plus a rich mobile optimized user interface and consumer momentum). Devices such as Kindle and other readers, iPod spured interest in a content-centric device. Consumerization trends has already injected iPad into the business realms of fortune companies The tablet war is fully on. OEMs such as RIM’s Playbook, Samsung HTC Acer Cisco Dell Motorola Open Peak Viewsonic is ready to come to marketing in Q2 of 2011. Earlier this year, Apple has sold over 10 million iPads. Ipad 2 has surpassed 1 million since March 14 th .
- Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere. The tier helps users understand the level of engagement with users.