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Engage Target Audiences on Facebook in 4 Steps

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Leik Hong, Leow 廖翊翃
Leik Hong, Leow 廖翊翃
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Digital  Profit  Club  2014    #4   Create  addi6onal  (external)  features  for  your  Facebook    
Let’s   Recapped    
4  Steps  to  Engaged  Target   Audiences  on  Facebook  
1.  Define  Your  Target  Market  
2.  Get  the  Tone  Right  
#1.  ATTENTION   •  Post  interes*ng  contents  to  a.ract   your  target  audiences.     #2.  INTEREST   •  LIKE  &  follow  your  Facebook  Page.     #3.  DESIRE   •  This  is  where  your  target  audiences,   will  Like  /  Comment    /  Share  your   contents  with  their  network   #4.  ACTION   •  Buy  /  Engage  your  product  or  service  
3.  Tes6ng  &  Measuring  
4.  Pos6ng  Schedule  &  Content  
   What  to  Post  on  Facebook   When  You  Don’t  Know   What  to  Post?   •  Where  do  you  find  content?   •  What  should  you  share?   •  Does  certain  content  perform   be.er  on  certain  plaLorms?   •  How  do  you  know?  
1.  Inspiring  Blog  Posts  or  Ar6cles  
Ar*cle  and  Blog  Post   Where  can  I  find  such  material?  
h.p://www.scoop.it    
1.  Register  an  account   2.  Follow  your  interest  topics   3.  Received  daily  email  update   3  Steps  
daily  email    
h.p://contentgems.com  
h.p://digg.com  
h.p://mashable.com  
2.  Beau6ful  Photos  
Instagram On iOS or Androids
Video    
Instagram: How-To! •  Filters! •  Hashtags! •  Icons: Add New Keyboard > Emoji!
Instagram: Tips! •  Improve your picture quality! •  Don’t upload all your good pictures at once! •  Likes & comments! •  Participate in competitions!
Photobucket being #1 ! photo hosting website!
•  Photo management and sharing application: store, sort, search and share photos online! •  @flickr! •  Free and Pro accounts! •  Platforms! –  Web: www.flickr.com! –  Desktop! –  Mobile: iOS, Windows Phone 7, Android!
•  Organize and share things you find on the web through “pinboards”! •  @pinterest! •  Free, invite-only! •  Platforms! –  Web: www.pinterest.com! –  Mobile: iOS & Android "!
3.  Documents  –  PPT  /  PDF  
h.p://www.slideshare.net  
h.p://www.scribd.com  
Facebook Apps
Customize Facebook Apps
To  be  con:nue….  
Social Media Coach Leow    LeikHong       Twi]er  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com      

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