SlideShare a Scribd company logo

Marketing Plan Final

•Download as PPT, PDF•
•
L
leilajannati

good structure for marketing plan

Economy & FinanceBusiness
1 of 46
Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters: M. Azadi M. Tabatabaei Chapter 8
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning ,[object Object],[object Object],[object Object]
Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
Marketing Planning Process ,[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Market Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential of Marketing Planning ,[object Object]
Our Challenge ,[object Object],Cost Optimization Revenue Profit Return on investment
Application of Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Elements of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Danger for Organizations ,[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Statement ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactically Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
Strategic Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
Rules of Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of Marketing Plan 1. Mission 2. Corporate objectives 3. Marketing audit 4.SWOT analysis 5. Assumptions 6. Marketing objective and strategies 7. Estimate expected result 8. Identity alternative plans and mixes 9. Budget 10. First year detailed implementation program Phase one -Goal Setting Phase Two –Situation Review Phase Three-Strategy Formulation Phase Four-Resources allocation and monitoring Measurement and review
Critical Factors ,[object Object],[object Object],[object Object],[object Object]
Marketing Audit I ,[object Object]
Marketing Audit II ,[object Object],[object Object],[object Object],[object Object]
Marketing Audit III ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit IV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit V ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit VI ,[object Object],[object Object],[object Object],[object Object]
Kind of variables for Controlling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Auditing Process ,[object Object],[object Object]
Marketing Audit Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Opportunities Threats Strengths ST SO Weakness WT WO Internal External
Corporate Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Targeted Growth in Sales and earnings Step 5: Corporate Plans Step 4: Plans Step 3: Objective and Strategy Setting Step 2: Management Audit Step 1: Corporate Financial Objective
Elements of Corporate Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: ,[object Object],[object Object],[object Object]
Marketing Objectives and Strategies 4. Diversification ,[object Object],[object Object],New Markets ,[object Object],[object Object],Existing Markets Existing Products ,[object Object],[object Object],New Products Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid
The Marketing Mix Marketing Mix Customer Solution Customer Cost Communication Convenience Product Price Promotion Place
Use of Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Budget ,[object Object]
Mission Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Mission Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Corporate Mission ,[object Object]
Examples of Corporate Mission ,[object Object],[object Object]
Last Word ,[object Object],[object Object],[object Object]
A Goal is a dream with a deadline Zig Zaglar

Recommended

Marketing plan
Marketing planMarketing plan
Marketing plan
Mushood Badulla
 
Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Research
viveksangwan007
 
The Role of Integrated Marketing Communications
The Role of Integrated Marketing CommunicationsThe Role of Integrated Marketing Communications
The Role of Integrated Marketing Communications
Asia Pacific Marketing Institute
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
Muhammad Arslan Dilawar
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
Khawaja Naveed
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
Yodhia Antariksa
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Laith Eid, MBA, I-MEC
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
Eyya Ahmed
 

Recommended

Marketing plan
Marketing planMarketing plan
Marketing plan
Mushood Badulla
 
Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Research
viveksangwan007
 
The Role of Integrated Marketing Communications
The Role of Integrated Marketing CommunicationsThe Role of Integrated Marketing Communications
The Role of Integrated Marketing Communications
Asia Pacific Marketing Institute
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
Muhammad Arslan Dilawar
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
Khawaja Naveed
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
Yodhia Antariksa
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Laith Eid, MBA, I-MEC
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
Eyya Ahmed
 
Marketing planning
Marketing planningMarketing planning
Marketing planning
vishal patel
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
Abhijith R
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
NCVPS
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
Việt Long Plaza
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
Ashok Muthusamy
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Fahim Muntaha
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing research
Kritika Jain
 
Brand Repositioning
Brand RepositioningBrand Repositioning
Brand Repositioning
Sravani Varma
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning ppt
Asraful Islam Rayhan
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
Marketing Empire
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Marketing Utopia
 
IMC PLANNING by Amitabh Mishra
IMC PLANNING by Amitabh MishraIMC PLANNING by Amitabh Mishra
IMC PLANNING by Amitabh Mishra
Dr. Amitabh Mishra
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
NANDA KISHORE SETHURAMAN
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunities
Manisha Mohapatra
 
Competitive analysis
Competitive analysisCompetitive analysis
Competitive analysis
Tribhuvan University
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
Mal Mai
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
Stan Monlux
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
Dennis Antolin
 
Sales Management Planning
Sales Management PlanningSales Management Planning
Sales Management Planning
Mathew Lawrence
 
Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New Product
Aygun Suleymanova
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
Jay DeLane
 

More Related Content

What's hot

Sales Management Planning
Sales Management PlanningSales Management Planning
Sales Management Planning
Mathew Lawrence
 

What's hot (20)

Marketing planning
Marketing planningMarketing planning
Marketing planning
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing research
 
Brand Repositioning
Brand RepositioningBrand Repositioning
Brand Repositioning
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning ppt
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
IMC PLANNING by Amitabh Mishra
IMC PLANNING by Amitabh MishraIMC PLANNING by Amitabh Mishra
IMC PLANNING by Amitabh Mishra
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunities
 
Competitive analysis
Competitive analysisCompetitive analysis
Competitive analysis
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Sales Management Planning
Sales Management PlanningSales Management Planning
Sales Management Planning
 

Viewers also liked

Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New Product
Aygun Suleymanova
 
Pepsi perfect marketing plan
Pepsi perfect marketing planPepsi perfect marketing plan
Pepsi perfect marketing plan
Ahsan Ali
 
Business power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slidesBusiness power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slides
SlideTeam.net
 
Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)
Disha Gupta
 
Types of retailers
Types of retailersTypes of retailers
Types of retailers
Amy Cole
 

Viewers also liked (20)

Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New Product
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation Template
 
Marketing plan for Starbucks
Marketing plan for StarbucksMarketing plan for Starbucks
Marketing plan for Starbucks
 
Pepsi perfect marketing plan
Pepsi perfect marketing planPepsi perfect marketing plan
Pepsi perfect marketing plan
 
6 step marketing plan business diagram
6 step marketing plan business diagram6 step marketing plan business diagram
6 step marketing plan business diagram
 
Business power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slidesBusiness power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slides
 
Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)
 
Marketing plan structure
Marketing plan structureMarketing plan structure
Marketing plan structure
 
The business plan
The business plan The business plan
The business plan
 
An outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA appAn outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA app
 
Mba i mm-1 u-3.1 stp
Mba i mm-1 u-3.1 stpMba i mm-1 u-3.1 stp
Mba i mm-1 u-3.1 stp
 
Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)
 
Starting a business in the Philippines
Starting a business in the PhilippinesStarting a business in the Philippines
Starting a business in the Philippines
 
Start your business in the philippines
Start your business in the philippinesStart your business in the philippines
Start your business in the philippines
 
Philippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippinesPhilippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippines
 
Setting Up a Business in the Philippines
Setting Up a Business in the PhilippinesSetting Up a Business in the Philippines
Setting Up a Business in the Philippines
 
Primer on Doing Bussiness in the Philippines
Primer on Doing Bussiness in the PhilippinesPrimer on Doing Bussiness in the Philippines
Primer on Doing Bussiness in the Philippines
 
swot analysis
swot analysisswot analysis
swot analysis
 
Types of retailers
Types of retailersTypes of retailers
Types of retailers
 

Similar to Marketing Plan Final

Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
darcy.butler
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
aditya_vyas
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07
Randy Hawthorne
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
cdorothy
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
dr_ahmadov
 

Similar to Marketing Plan Final (20)

Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10
 
Chapter1
Chapter1Chapter1
Chapter1
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing Plan
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force management
 
Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
 
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptxAyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
 
Marketing
MarketingMarketing
Marketing
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
marketing management
marketing managementmarketing management
marketing management
 

Recently uploaded

(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
jayawati511
 
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbaiVasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
priyasharma62062
 
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Call Girls in Nagpur High Profile
 
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
 
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
priyasharma62062
 
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
Call Girls in Nagpur High Profile
 
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
roshnidevijkn ( Why You Choose Us? ) Escorts
 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
Falcon Invoice Discounting
 
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
roshnidevijkn ( Why You Choose Us? ) Escorts
 
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
roncy bisnoi
 
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 

Recently uploaded (20)

(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
(Sexy Sheela) Call Girl Mumbai Call Now 👉9920725232👈 Mumbai Escorts 24x7
 
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
 
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
 
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
 
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbaiVasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
 
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
 
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
 
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
 
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai 💧 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
 
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
 
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
 
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Sinhagad Road ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
Call Girls in New Ashok Nagar, (delhi) call me [9953056974] escort service 24X7
 
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ₹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
 
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
 
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
 
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Rajgurunagar Call Me 7737669865 Budget Friendly No Advance Booking
 
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar 🌹 9920725232 ( Call Me ) Mumbai ...
 

Marketing Plan Final

  • 1. Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters: M. Azadi M. Tabatabaei Chapter 8
  • 2.
  • 3.
  • 4. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Tactically Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
  • 18. Strategic Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
  • 19.
  • 20.
  • 21. Stages of Marketing Plan 1. Mission 2. Corporate objectives 3. Marketing audit 4.SWOT analysis 5. Assumptions 6. Marketing objective and strategies 7. Estimate expected result 8. Identity alternative plans and mixes 9. Budget 10. First year detailed implementation program Phase one -Goal Setting Phase Two –Situation Review Phase Three-Strategy Formulation Phase Four-Resources allocation and monitoring Measurement and review
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. SWOT Analysis Opportunities Threats Strengths ST SO Weakness WT WO Internal External
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. The Marketing Mix Marketing Mix Customer Solution Customer Cost Communication Convenience Product Price Promotion Place
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. A Goal is a dream with a deadline Zig Zaglar