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Building for scale

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Building for scale

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Presentation given to Start Ups at the Pathways to Scale Do-ference in Cape Town. Organized by The Bertha Center of University of Cape Town's Graduate School of Business

Presentation given to Start Ups at the Pathways to Scale Do-ference in Cape Town. Organized by The Bertha Center of University of Cape Town's Graduate School of Business

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Building for scale

  1. 1. BUILDING FOR SCALE! BUILING BLOCKS and HACKS B y L e l e m b a P h i r i – C h i e f M a r k e t i n g O f f i c e r - Z o o n a
  2. 2. CONTENT! • BUILDING BLOCKS • HACKS FROM EXPERIENCE • Q & A INTERACTION
  3. 3. BUILDING BLOCKS! PEOPLE DATA PRODUCT BRAND PARTNERSHIPS MARKET INVESTORS SYSTEMS MISSION Based off the work of Roger Hamilton
  4. 4. MISSION: YOUR WHY ! Your commitment to stakeholders and the world. ! Your stake in the ground! MISSION" Keep it simple" WIG & WAG" Wildly Important or Audacious Goals" OBJECTIVES" 12 – 24 time frame" KEY RESULTS" 90 day sprints "
  5. 5. BRAND! Your promise to your customers! VISIBLE BRAND" •  Let it be able to speak on its own " COMMUNICATION" (Incl. Channels) " •  Must have congruence with the visual brand. " •  Channels channels channels" CUSTOMER EXPERIENCE" •  Make evangelists out of your customers through their experience" MARKETING " •  Personalized rather than spray and pray "
  6. 6. PEOPLE! People buy from people, not from a business! CO- FOUNDERS" •  Equity is gold" •  Would you marry just anyone?" TEAM" •  Rigorous recruitment – culture and technical fit " •  Freelancers and remote teams" •  Millenials " BOARD & ADVISERS" •  Alignment to mission" •  Complimentary skill sets" •  Networks" SUPPORT SYSTEM" •  Family " •  Friends" •  Other entrepreneurs"
  7. 7. PARNTERSHIPS! A key lever to extend your network and influence! COLLABORATE" •  As far a possible don’t compete" COMPLEMENT " •  Find your missing links " AGREEMENTS" •  Sign sign sign "
  8. 8. MARKETS! WHERE" •  Global view; local focus and impact " WHEN" •  Timing, relevance, risk" REGULATORY ENVIRONMENT" •  Make and break factors " ECO-SYSTEM" •  You need friends on your way up "
  9. 9. INVESTORS! Your long term play ! CUSTOMERS" •  Sell before you make or borrow" •  Your first investors – treat them right " 3 F’S" •  Friends, Family, Fools" FREE MONEY" •  Grants: But free is not necessarily free" DEBT AND INVESTMENT" •  Angel investors, impact investors, convertible debt, debt, equity"
  10. 10. DATA! You cant grow what you cant measure! CASHFLOW" •  Is like blood-flow" FINANCIAL STATEMENTS" •  Keep records from day one" KEY REVENUE DRIVERS" •  Understand the key revenue drivers and what levers to pull to turn the dial " OTHER GROWTH METRICS" •  Social, environmental, impact metrics "
  11. 11. SYSTEMS! Your way to sustainability ! SKATE BOARD" •  MVP" RAPID PROTOTYPING " •  Increase your learning and speed up your path to scale" RENT OR BUY " •  Before you think of building " BUILD" •  Rentable asset "
  12. 12. Q3 OKRs! lelemba@ilovezoona.com

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