2.  IN THE LAST PRESENTATION
I TALKED YOU ABOUT…

3. Window dressing is an artistic creation.
In the marketing is considered as one of the
fundamental aspects and tactics for sale.

4. The store window
represents 60% of a
commercial sale, it also
represents the brand
image to the world.

5. Two different trends:
organic and urban.
To this we used 3 colors for
each one: green, brown
and white for organic and
purple, black and white
for the urban.

6.  IN THIS FINAL
PRESENTATION…

7. Its essential to making a competitive environment between
trademarks.
Some examples we can see in the windows of big brands:

8. The process of developing a
window is the same that we use
to develop a strategy and we
must think about:
- What we want to present to
our customers. (it help us for the cross
merchandising).
- As we show, style (depends on our
target group).

9. The process of developing a
showcase is the same that we
use to develop a strategy and
we must think about:
- Items or props to use.
- Colors and shapes to use.
- The season (depends the fashion, no
weather).

10.  I learned more vocabulary.
 I understood that my work is interesting
for other people.