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Design Week Portland 
Presumptive Design Workshop Design Research Through the Looking-Glass 
October 9, 2014; Portland Oregon 
Leo Frishberg 
Product Design Manager | Sales and Marketing IT - Intel
Design Week Portland October ‘14 
Presumptive Design – A Brief Intro @leofrish 2
Design Week Portland October ‘14 
Agenda 3 
Activity 
Time 
Activity 
Time 
Intros 
20 minutes 
Crafting Objectives 
15 minutes 
Agenda/Objectives 
5 minutes 
Creation Session 
45 minutes 
Design Thinking Intro 
10 minutes 
Engagement Session Prep 
40 minutes 
Introduce Design Challenge 
10 minutes 
Break 
5 minutes 
Presumptive Design Overview 
10 minutes 
Engagement Session 
60 minutes 
Break 
5 minutes 
Presumptive Design Recap 
15 minutes 
Explore 1: Tasks 
15 minutes 
Summary of Engagement Session 
20 minutes 
Explore 2: Dimensions 
15 minutes 
Closure 
10 minutes @leofrish
Design Week Portland October ‘14 
Presumptive Design Workshop Objectives 
Introduce a rapid method of design research based on Design Thinking 
Apply the process, end-to-end, to a hypothetical problem space 
Get user reaction to a glimpse of a possible future 4 
“The best way to predict the future is to invent it.” – Alan Kay, 1971, Dennis Gabor, 1963 
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke, 1961 – Clarke’s Third Law @leofrish
Design Week Portland October ‘14 
Introduction to Design Thinking Models 
In which attendees get introduced to design thinking, a method of reasoning and problem solving fundamental to the entire notion of Presumptive Design @leofrish 5
Design Week Portland October ‘14 
Introduction to the Design Challenge 
In which attendees get a brief introduction to the technology landscape that the target design challenge will need to address, embrace or ignore. 
And then, of course, the design challenge itself, which shall remain sealed and secret until the day of the workshop @leofrish 6
Design Week Portland October ‘14 
Presumptive Design Overview 
Now, finally, attendees get an in-depth introduction to the process of Presumptive Design, its relationship to the design thinking models, how it differs from other research methods, usability or design critique @leofrish 7
Design Week Portland October ‘14 
Divergent Thinking Explorations 
What tasks make sense for this system? 
What contexts of use and other dimensions are important to consider? @leofrish 8
Design Week Portland October ‘14 
Go Build It! 
In which attendees actually build their solution to the design challenge using exotic materials any 6 year old would find around the house. 
But before they build it, they need to have their objectives – how will they know they’ve built enough? How will they know what questions to ask of the users? @leofrish 9
Design Week Portland October ‘14 
Engagement Session Preparation 
In which participants learn about the second half of Presumptive Design. Building the artifact is key; crafting the right protocol for engagement is the keyhole. @leofrish 10
Design Week Portland October ‘14 
Engagement Session 
In which participants get to try their hand at the engagement session with real users. There’s nothing quite like doing it for reals. @leofrish 11
Design Week Portland October ‘14 
Presumptive Design – Process in Review 
A more detailed review of the process from pre-work to post-session analysis @leofrish 12
Design Week Portland October ‘14 
Engagement Sessions Analysis and Report Out 
In which participants analyze their own engagement session results. @leofrish 13
Design Week Portland October ‘14 
References 
Buxton, Bill; Sketching User Experiences: Getting the Design Right and the Right Design; Morgan Kaufmann; 2007 
Carroll, Lewis; Through the Looking-Glass and What Alice Found There; The MacMilllan Company, New York, London, 1899 
Dubberly, Hugh; Evenson, Shelley; and Robinson, Rick; The Analysis-Synthesis Bridge Model; http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html 
Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. Interactions, Vol. 13, Iss. 1, 18-20; 2006 
Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. SAO Ignite, March, 2012; http://www.slideshare.net/leofrish/presumptive-design-or-cutting-the-looking-glass-cake 
Laseau, Paul; Graphic Thinking for Architects and Designers; Van Nostrand, 1980 
Owens, Charles; Design Thinking: Notes on its Nature and Use; Design Research Quarterly Vol. 2, N0. 1, January, 2007, pp. 16-27 
Sato, Steve; Using Design Thinking to Measure Design’s Impact; CHIFOO Presentation, September 2013 http://www.chifoo.org/index.php/chifoo/events_detail/using_value_to_position_design_ux_and_hci_more_strategically_in_an_organiza/ 
Sanders, Liz; Stappers, Pieter Jan; Convivial Toolbox: Generative Research for the Front End of Design; BIS Publishers, 2013 @leofrish 14

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IxDA Design Week Portland 2014 Presumptive Design Workshop

  • 1. Design Week Portland Presumptive Design Workshop Design Research Through the Looking-Glass October 9, 2014; Portland Oregon Leo Frishberg Product Design Manager | Sales and Marketing IT - Intel
  • 2. Design Week Portland October ‘14 Presumptive Design – A Brief Intro @leofrish 2
  • 3. Design Week Portland October ‘14 Agenda 3 Activity Time Activity Time Intros 20 minutes Crafting Objectives 15 minutes Agenda/Objectives 5 minutes Creation Session 45 minutes Design Thinking Intro 10 minutes Engagement Session Prep 40 minutes Introduce Design Challenge 10 minutes Break 5 minutes Presumptive Design Overview 10 minutes Engagement Session 60 minutes Break 5 minutes Presumptive Design Recap 15 minutes Explore 1: Tasks 15 minutes Summary of Engagement Session 20 minutes Explore 2: Dimensions 15 minutes Closure 10 minutes @leofrish
  • 4. Design Week Portland October ‘14 Presumptive Design Workshop Objectives Introduce a rapid method of design research based on Design Thinking Apply the process, end-to-end, to a hypothetical problem space Get user reaction to a glimpse of a possible future 4 “The best way to predict the future is to invent it.” – Alan Kay, 1971, Dennis Gabor, 1963 “Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke, 1961 – Clarke’s Third Law @leofrish
  • 5. Design Week Portland October ‘14 Introduction to Design Thinking Models In which attendees get introduced to design thinking, a method of reasoning and problem solving fundamental to the entire notion of Presumptive Design @leofrish 5
  • 6. Design Week Portland October ‘14 Introduction to the Design Challenge In which attendees get a brief introduction to the technology landscape that the target design challenge will need to address, embrace or ignore. And then, of course, the design challenge itself, which shall remain sealed and secret until the day of the workshop @leofrish 6
  • 7. Design Week Portland October ‘14 Presumptive Design Overview Now, finally, attendees get an in-depth introduction to the process of Presumptive Design, its relationship to the design thinking models, how it differs from other research methods, usability or design critique @leofrish 7
  • 8. Design Week Portland October ‘14 Divergent Thinking Explorations What tasks make sense for this system? What contexts of use and other dimensions are important to consider? @leofrish 8
  • 9. Design Week Portland October ‘14 Go Build It! In which attendees actually build their solution to the design challenge using exotic materials any 6 year old would find around the house. But before they build it, they need to have their objectives – how will they know they’ve built enough? How will they know what questions to ask of the users? @leofrish 9
  • 10. Design Week Portland October ‘14 Engagement Session Preparation In which participants learn about the second half of Presumptive Design. Building the artifact is key; crafting the right protocol for engagement is the keyhole. @leofrish 10
  • 11. Design Week Portland October ‘14 Engagement Session In which participants get to try their hand at the engagement session with real users. There’s nothing quite like doing it for reals. @leofrish 11
  • 12. Design Week Portland October ‘14 Presumptive Design – Process in Review A more detailed review of the process from pre-work to post-session analysis @leofrish 12
  • 13. Design Week Portland October ‘14 Engagement Sessions Analysis and Report Out In which participants analyze their own engagement session results. @leofrish 13
  • 14. Design Week Portland October ‘14 References Buxton, Bill; Sketching User Experiences: Getting the Design Right and the Right Design; Morgan Kaufmann; 2007 Carroll, Lewis; Through the Looking-Glass and What Alice Found There; The MacMilllan Company, New York, London, 1899 Dubberly, Hugh; Evenson, Shelley; and Robinson, Rick; The Analysis-Synthesis Bridge Model; http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. Interactions, Vol. 13, Iss. 1, 18-20; 2006 Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. SAO Ignite, March, 2012; http://www.slideshare.net/leofrish/presumptive-design-or-cutting-the-looking-glass-cake Laseau, Paul; Graphic Thinking for Architects and Designers; Van Nostrand, 1980 Owens, Charles; Design Thinking: Notes on its Nature and Use; Design Research Quarterly Vol. 2, N0. 1, January, 2007, pp. 16-27 Sato, Steve; Using Design Thinking to Measure Design’s Impact; CHIFOO Presentation, September 2013 http://www.chifoo.org/index.php/chifoo/events_detail/using_value_to_position_design_ux_and_hci_more_strategically_in_an_organiza/ Sanders, Liz; Stappers, Pieter Jan; Convivial Toolbox: Generative Research for the Front End of Design; BIS Publishers, 2013 @leofrish 14