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Lightning Talk
Gamification: Introduction
2014-05-23
Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494
This...
Gamification is the process of using
game thinking & mechanics to
engage audiences & solve problems
Gabe Zichermann
1
GAMES ?
1. Goal
2. Rules
3. Feedback system
4. Voluntary participation
Jane McGonigal
2
“A game is an opportunity to
focus our energy, with relentless
optimism, at something we’re good at
(or getting better at)...
FUN
Traveling,
Going to the movies,
Hanging out with friends,
Playing games,
Spending time with family,
Eating food,
Havin...
Fun vs. Not Fun…? Says who?
5
photo (c) http://www.humboldt.edu/explore/living.html
It's possible to make anything FUN
― or make them work ―
depending on its design6
Video-game: Air Traffic Controller 3
htt...
But... what does it mean to have FUN?
7
Drive to...
Acquire material goods and experiences that improve one's status relative to others, influence, power
Defendid...
9
https://www.youtube.com/watch?v=8cuQ9mhvQCs
Flow
Csikszentmihalyi, M., Finding Flow, 1997.
Fiero
10
Player types
Richard Bartle, 1996.
Bartle Test of Gamer
Psychology:
https://goo.gl/jUdXbI
11
Player types
Michael Wu - 2011 GSummit
YouTube: http://goo.gl/HJfmZ5
12
Speed Camera Lottery
By Kevin Richardson
https://www.youtube.com/watch?v=iynzHWwJXaA
13
Takeaways
First:
Define
your
GOALS
(SMART)
Not just
PBL
FUN
14
Questions?
Thank you!
@leonardoabdala
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Lightning Talk on Gamification 2014-05-23

This was the deck used during the 15-min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T.

The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.

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Lightning Talk on Gamification 2014-05-23

  1. 1. Lightning Talk Gamification: Introduction 2014-05-23 Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494 This was the deck used during the 15- min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T. The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.
  2. 2. Gamification is the process of using game thinking & mechanics to engage audiences & solve problems Gabe Zichermann 1
  3. 3. GAMES ? 1. Goal 2. Rules 3. Feedback system 4. Voluntary participation Jane McGonigal 2
  4. 4. “A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy.” ― Jane McGonigal Gamification makes things more FUN! 3
  5. 5. FUN Traveling, Going to the movies, Hanging out with friends, Playing games, Spending time with family, Eating food, Having sex... Not FUN Working, Doing taxes, Going to the gym, Dieting, Doing laundry, Diaper changing, Eating vegetables... 4
  6. 6. Fun vs. Not Fun…? Says who? 5 photo (c) http://www.humboldt.edu/explore/living.html
  7. 7. It's possible to make anything FUN ― or make them work ― depending on its design6 Video-game: Air Traffic Controller 3 http://en.wikipedia.org/wiki/Air_Traffic_Controller_(video_game)
  8. 8. But... what does it mean to have FUN? 7
  9. 9. Drive to... Acquire material goods and experiences that improve one's status relative to others, influence, power Defendidentifying threats, seeking safety, protecting themselves and loved ones as well as one's beliefs and resources from getting damaged Bond feeling of belonging, communicating, forming social relationships and establishing mutually caring commitment Learnsatisfying curiosity, exploring new areas of knowledge, questioning, practicing new skills, pushing boundaries LAWRENCE, Paul R.; NOHRIA, Nitin. Driven: How Human Nature Shapes our Choices. San Francisco: Jossey-Bass, 2001.8
  10. 10. 9 https://www.youtube.com/watch?v=8cuQ9mhvQCs
  11. 11. Flow Csikszentmihalyi, M., Finding Flow, 1997. Fiero 10
  12. 12. Player types Richard Bartle, 1996. Bartle Test of Gamer Psychology: https://goo.gl/jUdXbI 11
  13. 13. Player types Michael Wu - 2011 GSummit YouTube: http://goo.gl/HJfmZ5 12
  14. 14. Speed Camera Lottery By Kevin Richardson
  15. 15. https://www.youtube.com/watch?v=iynzHWwJXaA
  16. 16. 13
  17. 17. Takeaways First: Define your GOALS (SMART) Not just PBL FUN 14
  18. 18. Questions?
  19. 19. Thank you! @leonardoabdala

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