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How to Startup Company from 1     people to 100 people         Pawoot P. - Thailand            www.Pawoot.com    Tweet abo...
Who Am I?
Profile of Company CEO■ Name:        Pawoot (Pom) Pongvitayapanu■              Managing Director & Founder TARAD DOT COM C...
Other Experience                             My Pocket Book                             • “E-Commerce – Sell to the World”...
Company ProfileFounded                        1999       Before                    TodayYear 1999 : 3 persons   Year 2012 ...
TARAD Group Structure                        Strong in Transaction Service and Digital Service                            ...
7
8
TARAD.com Join with Rakuten In year 2009                                           9
Top 8th Internet Company in the World            Top 3 e-Commerce Web site in the World                147.1      50( Bill...
Geographic expansion              Model: B2B2C & C2C                                                       Model: B2B2C★...
http://yr-request.tarad.com : จำหน่ำยนำฬิกำ Casio                  “ปัญหำของร้ำนคือขำดควำมน่ำเชื่อถือ                 กำรร...
Funding Progress• 2001 – 1st funding from local investment  company $US 100,000• 2008 – Buy back from them• 2009 – Sell 67...
Total Digital Strategy Services                                                                                  Online St...
Social Network Monitoring &         Research                       Negative            Neural   Postive  Daily basis track...
Customer          * Service Launched in Jun 2012Many Agency and Corporate Using This Service
Expand to All South East AsiaTools for SMEs and Corporate to Understand Each Country People Behavior                      ...
Who is TARAD GroupExpert Online & Internet Company in Thailand more than 14 YearsStart Up with 3 Friends      Join with Ra...
Do you want to know  how I can do it?
How we start?    Ideas    Team  Planning  Execution  Expansion
Where the Ideas Came from??• Apply Existing Product in New Market  – Language Localization (noknok.in.th, Blognone)• Creat...
Team Work?• Who can be your team? –Friends…. –Hire Staff (Full time, Part time)** –Outsource –I can do alone…!
Planning  Goal and KPI is the Most important for Business SUCCESSWhat we should planning• Who is your “Target”?• Where the...
Cost of Human
Marketing
Cash FlowDownload Template at http://www.pawoot.com/cashflow-template
MarketingDownload Template at http://www.pawoot.com/cashflow-template
Download Template at http://www.pawoot.com/cashflow-template
ExecutionWhat Factors make business collapse?• Business Model..!• No Planning – Gut feeling• Relationship break up• Not Fo...
How to make business work?•   Differentiate & Focus (Vertical Market)•   Think as Customer•   Partner Partner Partner•   T...
Expansion              • Startup Business 2-5 staff    • Business Skill (Accounting)              • Survive in Business   ...
Business Expansion Methodology•   Invest More (if you have enough funding)•   Partner (do together)•   Investor•   Take Ov...
Source of Fund•   Self Funding (Bootstrapping)•   Friends and Family•   Bank (Loan)•   Incubators•   Seeding or Angle Inve...
I’m popular in Thailand
10 steps from No Body to Some Body
1.In Love what you do, Differentiation
2. Keep Learning Till you Die
3. Create Your Own Opportunity,Create market – Don’t follow them
4.Keep Record What’s Important for you  Knowledge Web Site, Resume,   Personal Blog – Share Experience       Records every...
5. The More you Share – The More             you Get                                     Teacher and Gust                 ...
6.Build and Growing with Community                               Thai Webmaster Association                              Y...
7. Welcome Competition, It will      make you Stronger
8.Keep Changing – Keep Dynamic
9. Utilize Media, Know how to PR yourself
10.Do for Society not for yourselfป้ำซิ้ม ชุดกำรแสดง คุณโอ๊ค moibiletools2007 คุณส้ม ร้ำนอำหำรหมำ    คุณเอม โลโมเคน       ...
Recommendation• Target Global or Regional Market• English Platform• Build Local Marketing Strong Enough• Utilize “Internet...
END
How to Startup Company from 1 people to 100 people
How to Startup Company from 1 people to 100 people
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How to Startup Company from 1 people to 100 people

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How to Startup Company from 1 people to 100 people

  1. 1. How to Startup Company from 1 people to 100 people Pawoot P. - Thailand www.Pawoot.com Tweet about me > @Pawoot
  2. 2. Who Am I?
  3. 3. Profile of Company CEO■ Name: Pawoot (Pom) Pongvitayapanu■ Managing Director & Founder TARAD DOT COM Co ., Ltd. ( TARAD.com)Current: TARAD Solution Co.,Ltd. (Winter Egency) President & Founder Thai E-Commerce Association Consultant Thai Webmaster Association Consultant APEC IBIZ : Thailand Productivity Institute Columnist Bangkok Biz News Newspaper, SME Magazine Radio Host FM 102 Nation Radio. Every Sunday 4.00PM Teacher Silpakorn University. ICT Faculty■ Education: 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University 2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University 1993 – 1998: Bachelor Degree : Architecture : Rangsit University.■ Social: Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big corporate. All people accepted his online marketing knowledge and abilities.■ Others: Published many educational books regarding E-Commerce & E-marketing ( more than 35 Titles) and be guest speaker to University, Government and Private Sector
  4. 4. Other Experience My Pocket Book • “E-Commerce – Sell to the World” • E-Marketing – Reach People around the world • How to start business with TARAD.com • Editor more than 30 books coverOnline Consultant Customer (Corporate and Government Sector)
  5. 5. Company ProfileFounded 1999 Before TodayYear 1999 : 3 persons Year 2012 : 3 Companies Age: 24 Total 120 in our group (Small Company)
  6. 6. TARAD Group Structure Strong in Transaction Service and Digital Service Found in 1999 Total Employee +120 staffs E-Commerce Service Digital Egency Online Analytic• Largest B2C Shopping Mall in • Online marketing, Strategy • Brand & Social Network Analysis Thailand • Social Network Expertise • Data Mining and Researching• Advance E-Commerce Platform for • Online Marketing Tools & Platform • Brand and Online Ranking Business • Media Planning• Online Payment Solution Staff : 30 peopleStaff : 85 people Staff : 7 peopleShare : Join with Rakuten Inc. (67%)
  7. 7. 7
  8. 8. 8
  9. 9. TARAD.com Join with Rakuten In year 2009 9
  10. 10. Top 8th Internet Company in the World Top 3 e-Commerce Web site in the World 147.1 50( Billion US$) 40 37.66 30 29.14 Rank 8 th In the world 21.65 20 18.79 12.64 11.84 10 8.35 7.54 6.73 0 10 e ay A u le ia ! ー 天 n in d B o g ed フ eB oo 楽 ai az el A o ヤ xp B o IB c ah m G ri L E A p Y ※ราคาหุ ้นเมือวันที14เดือนสิงหาคม2553(ก่อนปิ ดตลาด)、คานวณ โดย US$1=95เยน ่ ่ A
  11. 11. Geographic expansion  Model: B2B2C & C2C  Model: B2B2C★  Model: B2B2C & C2C  Model: B2B2C / C2C★★  GMS ‘10: B2B2C - JPY 954 Bil Taiwan ★ ★  C2C - JPY 16 Mil # of merchants: 37,173 ★  Model: B2B2C ★ ★  Model: 1st party & B2B2C Model: B2B2C & C2C ★ ★  Model: 1st party-alik  Model: SaaS & B2B2C 11
  12. 12. http://yr-request.tarad.com : จำหน่ำยนำฬิกำ Casio “ปัญหำของร้ำนคือขำดควำมน่ำเชื่อถือ กำรรับรองจำกทำง TARAD.com ว่ำร้ำน เรำไม่โกงลูกค้ำแน่นอน ทำให้ยอดขำย เดือนโตขึ้น 2,252% ดีใจมำกๆ ค่ะ” คุณธนัญญำ เจ้ำของร้ำน Sale Growth 2,252% 676,249 800,000 600,000 508,971 400,000 331,337 314,489 268,447 200,000 167,939 207,317 28,750 0 25,028 May Jun Jul Aug Sep Oct Nov Dec Jan 12
  13. 13. Funding Progress• 2001 – 1st funding from local investment company $US 100,000• 2008 – Buy back from them• 2009 – Sell 67% to Rakuten Value 100 Million Baht 13
  14. 14. Total Digital Strategy Services Online Strategy Facebook Twitter Other Online 90,000 80,000 83,065 Web Site 70,000 Goal & KPI• Online & Digital Strategy 60,000 50,000• Likes Online Production & Development 40,000• Media Planning, Buying, Reporting & 30,000 Optimization 20,000 22,271 10,000• Social Media Management & Monitoring 3,872 -• New Innovation and New Technology 2009 2010 2011
  15. 15. Social Network Monitoring & Research Negative Neural Postive Daily basis tracking dataWeek over Week Growth News about Uniqlo web site, Map style design Release.
  16. 16. Customer * Service Launched in Jun 2012Many Agency and Corporate Using This Service
  17. 17. Expand to All South East AsiaTools for SMEs and Corporate to Understand Each Country People Behavior Welcome to AEC ERA
  18. 18. Who is TARAD GroupExpert Online & Internet Company in Thailand more than 14 YearsStart Up with 3 Friends Join with Rakuten Japan More than 120 staff in group Year 1999 Year 2009 company1999 2001 2009 2011 2012 Setup TARAD.com Company TARAD.com join with Rakuten Group The largest B2C Shopping Mall Split TARAD Solution from TARAD.com Build up ThaiSecondhand.com 1st E-Classifieds in Thailand Zocial Inc Launched April 8, 1999
  19. 19. Do you want to know how I can do it?
  20. 20. How we start? Ideas Team Planning Execution Expansion
  21. 21. Where the Ideas Came from??• Apply Existing Product in New Market – Language Localization (noknok.in.th, Blognone)• Create New Product Feature or Concept – Top up Feature, Mash Up• New Innovation
  22. 22. Team Work?• Who can be your team? –Friends…. –Hire Staff (Full time, Part time)** –Outsource –I can do alone…!
  23. 23. Planning Goal and KPI is the Most important for Business SUCCESSWhat we should planning• Who is your “Target”?• Where the “Revenue” came from?• How much we have to “Spend”? (Profit)• How long “Time” we have?
  24. 24. Cost of Human
  25. 25. Marketing
  26. 26. Cash FlowDownload Template at http://www.pawoot.com/cashflow-template
  27. 27. MarketingDownload Template at http://www.pawoot.com/cashflow-template
  28. 28. Download Template at http://www.pawoot.com/cashflow-template
  29. 29. ExecutionWhat Factors make business collapse?• Business Model..!• No Planning – Gut feeling• Relationship break up• Not Focus• Can’t generate revenue• Cost Control?
  30. 30. How to make business work?• Differentiate & Focus (Vertical Market)• Think as Customer• Partner Partner Partner• Technology
  31. 31. Expansion • Startup Business 2-5 staff • Business Skill (Accounting) • Survive in Business • Team Control5-10 staff • Role & Clarification • Cash flow • System • Human Resource10-20 staff • Organization Management20-50 staff • Work flow • Long Term growth (Professional Management) • Expand or Diversification * Cash Flow is a must thing to concern in every steps
  32. 32. Business Expansion Methodology• Invest More (if you have enough funding)• Partner (do together)• Investor• Take Over (Merger & Acquisition)
  33. 33. Source of Fund• Self Funding (Bootstrapping)• Friends and Family• Bank (Loan)• Incubators• Seeding or Angle Investors• Venture Capital• Crowned Funding
  34. 34. I’m popular in Thailand
  35. 35. 10 steps from No Body to Some Body
  36. 36. 1.In Love what you do, Differentiation
  37. 37. 2. Keep Learning Till you Die
  38. 38. 3. Create Your Own Opportunity,Create market – Don’t follow them
  39. 39. 4.Keep Record What’s Important for you Knowledge Web Site, Resume, Personal Blog – Share Experience Records every thing pawoot.wordpress.com www.pawoot.com/
  40. 40. 5. The More you Share – The More you Get Teacher and Gust speaker more than 300 company, government and organizationGoogle Business Group Manager,Create event and share knowledge
  41. 41. 6.Build and Growing with Community Thai Webmaster Association Young Webmaster Club & CampThai E-Commerce Association
  42. 42. 7. Welcome Competition, It will make you Stronger
  43. 43. 8.Keep Changing – Keep Dynamic
  44. 44. 9. Utilize Media, Know how to PR yourself
  45. 45. 10.Do for Society not for yourselfป้ำซิ้ม ชุดกำรแสดง คุณโอ๊ค moibiletools2007 คุณส้ม ร้ำนอำหำรหมำ คุณเอม โลโมเคน คุณธนัญญ Yr-Request คุณดำ Paadada คุณเกรซ BK-IO คุณดำ ป้ำดำด้ำ คุณกิต คุณเหมียว KTSoundCenter.com Belong2u.com บ้ำนกุลธดำ โครำช Moningly Watch
  46. 46. Recommendation• Target Global or Regional Market• English Platform• Build Local Marketing Strong Enough• Utilize “Internet Capability” – Knowledge, Platform, Technology, Marketing• Build up “TEAM” when you on the growth trend• Increase business performance as much as you can
  47. 47. END

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