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Marketing Plan for Adobe Photoshop
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Marketing Plan for Adobe Photoshop
1.
2.
3.
4.
5.
6.
7.
Reach a professional
level
8.
9.
Adobe Photoshop widely
used in the professional level… Price vs. User Matrix Photoshop GIMP Pixelmator Paint.NET Graphic Converter Price/ User Matrix Basic Editing Amateur Professional High price Low price Freeware
10.
Adobe Photoshop positions
itself in the industry… Product Features vs Brand Matrix
11.
12.
13.
5a. 22% GIMP
users for online poll… SOURCE: http://sixrevisions.com/tools/five-best-image-editing-software/ 56% Photoshop 22% GIMP 6% Pixelmator 6% Others
14.
5b. Adobe claims
90% of the creative market… SOURCE: http://www.mercurynews.com/ci_14376246?nclick_check=1
15.
16.
17.
6a. Photo of
product Adobe Photoshop CS
18.
6a. Photoshop’s direct
competitors are… GIMP Graphic Converter Pro
19.
6a. Photoshop’s direct
competitors are… Pixelmator Paint.NET
20.
21.
22.
23.
24.
8a. Promo http://blogs.adobe.com/jnack/2009/12/see_how_photoshop_adobe_apps_helped_make_avatar.html
Video Journaling Sample:
25.
26.
8b. Competitor promo
27.
28.
29.
SUMMARY
30.
31.
32.
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