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REPUTATION > RÉSUMÉ
@LeslieBradshaw @madebymany ||#DoLeader #INBOUND15
a lot of things look good on paper
my ex
most political & economic systems
thoughts from “thought leaders”
all the employees you’ve ever fired
if we can’t trust what’s on paper or online,
then what do we do?
let’s first look at it metaphorically,
then break it down tactically
till
plant
weed water prune
harvest
lie fallow
sell replant / store
}
farming
mindset reboot
heads down
practice
significant outcome
repeat
speak / share
}
patience
mentor
your craft
“…you can’t always
be in a season of
harvest.”
—Joel Orsteen
“Better to be known
as a do leader than
recognized as a
thought leader.”
—Leslie Bradshaw
tactically, this is about…
what you deliver
how you deliver it
“The era of procrastination,

of half-measures,

of soothing expedients,

of delays is coming to a close.
In its place we ...
what you deliver
insightful on-targetexcellence follow-through
right level of
effort
proof-read
what you deliver
outcomes
anticipate
questions &
needs
make everyone’s
lives easier
… until it’s done
what you deliver
consistent
sharp
prompt
dependable
proof-read
what you deliver
consistent
outcomes
anticipate
questions &
needs
sharp
make everyone’s
lives easier
insightful...
proof-read
consistent
outcomes
anticipate
questions &
needs
sharp
make everyone’s
lives easier
insightful on-target
… unti...
“…keep your head
when all about you
are losing theirs and
blaming it on you…”
—Rudyard Kipling
“…talk with crowds
and keep your
virtue, or walk with
Kings—nor lose the
common touch…”
—Rudyard Kipling
how you deliver it
get dirty, 

in the trenches
can do!
valuing &
empowering
others
no job too small
virtuous cycle of
giv...
how you deliver it
calm, cool,
collected
take initiative
manage
expectations
take
responsibility
lift up others
how you deliver it
always ready to
chip in
lead with
empathy
team > me
positive attitude
& body language
collaboratively
w...
how you deliver it
always ready to
chip in
calm, cool,
collected
lead with
empathy
take initiative
get dirty, 

in the tre...
take
responsibility
red flags always ready to
chip in
lift up others
calm, cool,
collected
lead with
empathy
take initiativ...
but what about hiring others?
play the talent long game
have intention in the short term
play the talent long game
weed out
re-hire turtles
from the
trenches
keep a running
list of A players
mentorstay in touch
...
have intention in the short term
scrappy > linear
tap others you
trust to share
their Rolodex
share a meal,
observe
manner...
closing thoughts
take stock
what outcomes have you helped drive?
do people genuinely enjoy working with you?
are you in the trenches regula...
stock up
skill up and give more than you take
do great work, drive great outcomes
be patient and be grateful
seek advocate...
materially impact 2 people per year
for the next 40 years
and they do the same…
… and you’ve positively


impacted 850,00 people.
“To laugh often and much; to win the
respect of intelligent people and the
affection of children; to earn the
appreciation ...
thank you!
@lesliebradshaw
tinyletter.com/lesliebradshaw
Professionally Excellent Resources:
Stay In Touch:
leslie@madebymany.com
lin...
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Reputation Over Resume

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As the war for top talent is at an all-time high, our need for capable teammates to lighten our load has hit the "yesterday is too late" warning level, and our own desire to get much more out of our career trajectories is somewhere between red and white-hot, a simple question is rarely answered correctly: what are we to do to find the right people and to stand out ourselves?
While the traditional resume has been enhanced by better design techniques (infographics! Presi! personal websites!) and smartly maintained social presences, these mediums can (still) be too easily manipulated in the applicant's favor—just like that supposedly objective reference call that gets made in the final stages of most hiring decisions.

The answer to finding the right talent and / or positioning ourselves better therefore can't be digital, analog, or even external. Rather, it comes down to one simple thing truth: professional excellence. Either you have it, or you need to work hard to achieve it.

This presentation contains practical, next-level tips to help you become the best version of your professional self (for job seekers) and help you better vett talent (for job hirers). Come away armed with the tactics you need to grow and nurture your skills, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career.

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Reputation Over Resume

  1. REPUTATION > RÉSUMÉ @LeslieBradshaw @madebymany ||#DoLeader #INBOUND15
  2. a lot of things look good on paper
  3. my ex
  4. most political & economic systems
  5. thoughts from “thought leaders”
  6. all the employees you’ve ever fired
  7. if we can’t trust what’s on paper or online, then what do we do?
  8. let’s first look at it metaphorically, then break it down tactically
  9. till plant weed water prune harvest lie fallow sell replant / store } farming
  10. mindset reboot heads down practice significant outcome repeat speak / share } patience mentor your craft
  11. “…you can’t always be in a season of harvest.” —Joel Orsteen
  12. “Better to be known as a do leader than recognized as a thought leader.” —Leslie Bradshaw
  13. tactically, this is about…
  14. what you deliver
  15. how you deliver it
  16. “The era of procrastination,
 of half-measures,
 of soothing expedients,
 of delays is coming to a close. In its place we are entering
 a period of consequences.” —Winston Churchill
  17. what you deliver insightful on-targetexcellence follow-through right level of effort
  18. proof-read what you deliver outcomes anticipate questions & needs make everyone’s lives easier … until it’s done
  19. what you deliver consistent sharp prompt dependable
  20. proof-read what you deliver consistent outcomes anticipate questions & needs sharp make everyone’s lives easier insightful on-target … until it’s done prompt dependable excellence follow-through right level of effort
  21. proof-read consistent outcomes anticipate questions & needs sharp make everyone’s lives easier insightful on-target … until it’s done prompt dependable excellence follow-through right level of effort typos! all over the place busy work makes too many assumptions unclear takes a lot of extra work from others obvious misses the mark leave with the whistle tardy can’t be
 counted on shoddy half-baked too much /
 too little red flags
  22. “…keep your head when all about you are losing theirs and blaming it on you…” —Rudyard Kipling
  23. “…talk with crowds and keep your virtue, or walk with Kings—nor lose the common touch…” —Rudyard Kipling
  24. how you deliver it get dirty, 
 in the trenches can do! valuing & empowering others no job too small virtuous cycle of giving to get
  25. how you deliver it calm, cool, collected take initiative manage expectations take responsibility lift up others
  26. how you deliver it always ready to chip in lead with empathy team > me positive attitude & body language collaboratively with grace decisivelywith kindness self-aware with a smile
  27. how you deliver it always ready to chip in calm, cool, collected lead with empathy take initiative get dirty, 
 in the trenches manage expectations team > me positive attitude & body language can do! valuing & empowering others no job too small take responsibility lift up others virtuous cycle of giving to get collaboratively with grace decisivelywith kindness self-aware with a smile
  28. take responsibility red flags always ready to chip in lift up others calm, cool, collected lead with empathy take initiative virtuous cycle of giving to get get dirty, 
 in the trenches manage expectations team > me positive attitude & body language can do! valuing & empowering others no job too small blame others / pass the buck always dipping out early take all / too much credit irritable, curt, moody indifference waiting for instruction always taking / always asking only likes the easy, white glove stuff underdeliver team < me negative attitude & body language all the reasons why you can’t un-self aware acting above certain tasks
  29. but what about hiring others?
  30. play the talent long game
  31. have intention in the short term
  32. play the talent long game weed out re-hire turtles from the trenches keep a running list of A players mentorstay in touch protect your network tag your talent in a CRM real recognize real make it enjoyable & memorable treat people well
  33. have intention in the short term scrappy > linear tap others you trust to share their Rolodex share a meal, observe manners test time management & comms skills run a simulation don’t micromanage don’t let toxic people stay gracefully accept when people leave prepare people for what’s next be the place great talent wants to work
  34. closing thoughts
  35. take stock what outcomes have you helped drive? do people genuinely enjoy working with you? are you in the trenches regularly, or are you on the sidelines? what season are you in? need to be in?
  36. stock up skill up and give more than you take do great work, drive great outcomes be patient and be grateful seek advocates and be an advocate
  37. materially impact 2 people per year for the next 40 years and they do the same…
  38. … and you’ve positively 
 impacted 850,00 people.
  39. “To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends… to know even one life breathed easier because you have lived. This is to have succeeded.” —Ralph Waldo Emerson
  40. thank you!
  41. @lesliebradshaw tinyletter.com/lesliebradshaw Professionally Excellent Resources: Stay In Touch: leslie@madebymany.com linkedin.com/in/lesliebradshaw slideshare.net/lesliebradshaw
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As the war for top talent is at an all-time high, our need for capable teammates to lighten our load has hit the "yesterday is too late" warning level, and our own desire to get much more out of our career trajectories is somewhere between red and white-hot, a simple question is rarely answered correctly: what are we to do to find the right people and to stand out ourselves? While the traditional resume has been enhanced by better design techniques (infographics! Presi! personal websites!) and smartly maintained social presences, these mediums can (still) be too easily manipulated in the applicant's favor—just like that supposedly objective reference call that gets made in the final stages of most hiring decisions. The answer to finding the right talent and / or positioning ourselves better therefore can't be digital, analog, or even external. Rather, it comes down to one simple thing truth: professional excellence. Either you have it, or you need to work hard to achieve it. This presentation contains practical, next-level tips to help you become the best version of your professional self (for job seekers) and help you better vett talent (for job hirers). Come away armed with the tactics you need to grow and nurture your skills, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career.

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