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REPUTATION > RÉSUMÉ
@LeslieBradshaw @madebymany ||#DoLeader #INBOUND15
a lot of things look good on paper
my ex
most political & economic systems
thoughts from “thought leaders”
all the employees you’ve ever fired
if we can’t trust what’s on paper or online,
then what do we do?
let’s first look at it metaphorically,
then break it down tactically
till
plant
weed water prune
harvest
lie fallow
sell replant / store
}
farming
mindset reboot
heads down
practice
significant outcome
repeat
speak / share
}
patience
mentor
your craft
“…you can’t always
be in a season of
harvest.”
—Joel Orsteen
“Better to be known
as a do leader than
recognized as a
thought leader.”
—Leslie Bradshaw
tactically, this is about…
what you deliver
how you deliver it
“The era of procrastination,

of half-measures,

of soothing expedients,

of delays is coming to a close.
In its place we are entering

a period of consequences.”
—Winston Churchill
what you deliver
insightful on-targetexcellence follow-through
right level of
effort
proof-read
what you deliver
outcomes
anticipate
questions &
needs
make everyone’s
lives easier
… until it’s done
what you deliver
consistent
sharp
prompt
dependable
proof-read
what you deliver
consistent
outcomes
anticipate
questions &
needs
sharp
make everyone’s
lives easier
insightful on-target
… until it’s done
prompt
dependable
excellence follow-through
right level of
effort
proof-read
consistent
outcomes
anticipate
questions &
needs
sharp
make everyone’s
lives easier
insightful on-target
… until it’s done
prompt
dependable
excellence follow-through
right level of
effort
typos!
all over the place
busy work
makes too many
assumptions
unclear
takes a lot of
extra work from
others
obvious misses the mark
leave with the
whistle
tardy
can’t be

counted on
shoddy half-baked
too much /

too little
red flags
“…keep your head
when all about you
are losing theirs and
blaming it on you…”
—Rudyard Kipling
“…talk with crowds
and keep your
virtue, or walk with
Kings—nor lose the
common touch…”
—Rudyard Kipling
how you deliver it
get dirty, 

in the trenches
can do!
valuing &
empowering
others
no job too small
virtuous cycle of
giving to get
how you deliver it
calm, cool,
collected
take initiative
manage
expectations
take
responsibility
lift up others
how you deliver it
always ready to
chip in
lead with
empathy
team > me
positive attitude
& body language
collaboratively
with grace
decisivelywith kindness
self-aware with a smile
how you deliver it
always ready to
chip in
calm, cool,
collected
lead with
empathy
take initiative
get dirty, 

in the trenches
manage
expectations
team > me
positive attitude
& body language
can do!
valuing &
empowering
others
no job too small
take
responsibility
lift up others
virtuous cycle of
giving to get
collaboratively
with grace
decisivelywith kindness
self-aware with a smile
take
responsibility
red flags always ready to
chip in
lift up others
calm, cool,
collected
lead with
empathy
take initiative
virtuous cycle of
giving to get
get dirty, 

in the trenches
manage
expectations
team > me
positive attitude
& body language
can do!
valuing &
empowering
others
no job too small
blame others /
pass the buck
always dipping
out early
take all / too
much credit
irritable, curt,
moody
indifference
waiting for
instruction
always taking /
always asking
only likes the
easy, white glove
stuff
underdeliver
team < me
negative attitude
& body language
all the reasons
why you can’t
un-self aware
acting above
certain tasks
but what about hiring others?
play the talent long game
have intention in the short term
play the talent long game
weed out
re-hire turtles
from the
trenches
keep a running
list of A players
mentorstay in touch
protect your
network
tag your talent in
a CRM
real
recognize
real
make it
enjoyable &
memorable
treat people well
have intention in the short term
scrappy > linear
tap others you
trust to share
their Rolodex
share a meal,
observe
manners
test time
management &
comms skills
run a simulation
don’t
micromanage
don’t let toxic
people stay
gracefully accept
when people
leave
prepare people
for what’s next
be the place
great talent
wants to work
closing thoughts
take stock
what outcomes have you helped drive?
do people genuinely enjoy working with you?
are you in the trenches regularly, or are you on the sidelines?
what season are you in? need to be in?
stock up
skill up and give more than you take
do great work, drive great outcomes
be patient and be grateful
seek advocates and be an advocate
materially impact 2 people per year
for the next 40 years
and they do the same…
… and you’ve positively


impacted 850,00 people.
“To laugh often and much; to win the
respect of intelligent people and the
affection of children; to earn the
appreciation of honest critics and endure
the betrayal of false friends… to know
even one life breathed easier because you
have lived. This is to have succeeded.”
—Ralph Waldo Emerson
thank you!
@lesliebradshaw
tinyletter.com/lesliebradshaw
Professionally Excellent Resources:
Stay In Touch:
leslie@madebymany.com
linkedin.com/in/lesliebradshaw
slideshare.net/lesliebradshaw

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